Sunday, February 7, 2021

Top Streaming (SVOD) Ratings: Week Ending January 3, 2021

Beginning this week, Nielsen will be releasing even more weekly data from the streaming services. After four months of releasing only the top 10 programs, they have now broken up the data into three separate batches: original programming, acquired programming, and movies, and they're releasing the top 10 programs in each of those categories. Nielsen also made a one-time exception last week when it included HBO Max's 'Wonder Woman 1984' in its report, but no more HBO Max programming will appear in the list for a while, but perhaps in the future they will add it.

In its first full week of availability, Netflix's 'Bridgerton' led all programming on the streaming services with nearly 2.65 billion minutes of watch-time. The third season drop of 'Cobra Kai' (also Netflix) on New Years Day propelled that program to the second spot of the week with 2.6 billion minutes of watch-time in its first three days. It will likely rank number one for the week ending January 10th with a full week being counted. Disney+'s 'The Mandalorian' was the only non-Netflix program to rank among the top 10 original programs; it had 707 million minutes. Atop the movie list was Disney+'s 'Soul' (1.34 billion) and leading the acquired programs was the final few days of 'The Office' on Netflix (937 million). 

Week Ending January 3, 2021
ShowPlatformMinutes
(Millions)
ORIGINALS
BRIDGERTONNETFLIX2,648
COBRA KAINETFLIX2,606
CHILLING ADVENTURES SABRINANETFLIX961
THE CROWNNETFLIX797
THE MANDALORIANDISNEY+707
VIRGIN RIVERNETFLIX662
THE QUEEN'S GAMBITNETFLIX607
DEATH TO 2020NETFLIX519
GREAT BRITISH BAKING SHOWNETFLIX445
DESIGNATED SURVIVORNETFLIX241
MOVIE
SOUL (2020)DISNEY+1,343
WE CAN BE HEROESNETFLIX626
THE MIDNIGHT SKY (2020)NETFLIX491
UNKNOWNNETFLIX307
FROZEN IIDISNEY+238
MULAN (2020)DISNEY+219
THE CROODSNETFLIX185
RANGOAMAZON161
17 AGAINNETFLIX155
MOANADISNEY+144
ACQUIRED
THE OFFICENETFLIX937
GREY'S ANATOMYNETFLIX835
SCHITT'S CREEKNETFLIX816
NEW GIRLNETFLIX728
CRIMINAL MINDSNETFLIX711
NCISNETFLIX553
SUPERNATURALNETFLIX526
SHAMELESSNETFLIX329
THE BLACKLISTNETFLIX291
IMPOSTERSNETFLIX279

Source: Nielsen Media Research

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