Broadcast & Cable Nielsens: Week Ending August 29, 2004

Below are the Nielsen ratings for the 49th week of the 2003-04 television broadcast season; most reruns are excluded from the list. Final household (HH) ratings, 18-49 ratings, and viewership (in millions) are provided in the first chart. The second chart includes data for cable programs that aired this week.

Broadcast ratings:

Show	Net	HH Rating	18-49 Rating	Viewers (millions)
SUMMER OLYMPICS-MON	NBC	16.4/27	9.6/26	25.943
SUMMER OLYMPICS-TUE	NBC	15.7/26	8.7/24	24.972
SUMMER OLYMPICS-WED	NBC	15.3/26	8.7/25	24.265
SUMMER OLYMPICS-THU	NBC	13.8/24	7.5/22	21.515
SUMMER OLYMPICS-FRI	NBC	12.5/23	6.9/22	20.141
SUMMER OLYMPICS CLOSING CEREMONY	NBC	11.9/20	5.6/15	19.563
SUMMER OLYMPICS-SAT	NBC	11.1/21	5.7/18	18.029
THE AMAZING RACE	CBS	6.6/11	4.5/12	10.492
BIG BROTHER-TUE	CBS	6.2/10	4.1/11	9.675
60 MINUTES	CBS	6.5/12	1.7/6	9.583
BIG BROTHER-THU	ABC	5.7/10	3.5/11	8.646
48 HOURS	CBS	6.1/10	2.8/8	8.099
60 MINUTES II	CBS	5.2/9	1.7/6	7.340
NFL: CHIEFS/RAMS-MON	ABC	5.0/8	2.7/8	7.130
AMERICA'S MOST WANTED	FOX	3.6/7	2.0/6	5.64
20/20	ABC	3.6/6	1.5/5	4.93
NFL: PANTHERS/PATRIOTS-SAT	CBS	3.0/6	1.6/5	4.46
WWE SMACKDOWN	UPN	3.1/5	1.7/5	4.36
NFL: RAMS/REDSKINS-FRI	FOX	3.0/6	1.7/6	4.32
BLUE COLLAR TV	WB	2.6/5	1.6/5	3.98
IN THE JURY ROOM-WED	ABC	2.7/5	1.6/4	3.78
IN THE JURY ROOM-TUE	ABC	2.8/5	1.4/4	3.71
THE DREW CAREY SHOW-9:00P	ABC	2.5/4	1.4/4	3.65
THE CASINO-MON	FOX	2.5/4	1.8/5	3.53
THE DREW CAREY SHOW-9:30P	ABC	2.4/4	1.4/4	3.36
LITTLE LEAGUE WORLD SERIES-SUN	ABC	2.3/4	0.9/3	3.35
AMISH IN THE CITY	UPN	2.1/4	1.6/5	3.29
THE CASINO-SUN	FOX	2.1/3	1.4/4	3.08
OLIVER BEENE	FOX	1.9/4	1.3/5	2.89
WHOSE LINE IS IT ANYWAY?-SAT 10:30P	ABC	1.7/3	1.2/4	2.63
LITTLE LEAGUE WORLD SERIES-SAT	ABC	1.6/3	0.7/3	2.48
WHOSE LINE IS IT ANYWAY?-SAT 10P	ABC	1.3/2	1.0/3	2.12
THE PLAYER	UPN	1.4/2	1.0/3	1.91
STUDIO 7	WB	1.0/2	0.6/2	1.37

Cable ratings:

Show	NET	Viewers (millions)
2004 VIDEO MUSIC AWARDS	MTV	10.316
SHARPIE 500	TNT	5.743
NEXTEL POST RACE SHOW	TNT	5.409
WWE ENTERTAINMENT	SPIKE	4.617
2004 VMA POST SHOW	MTV	4.492
NCAA FOOTBALL	ESPN	4.137
2004 VMA PRE SHOW	MTV	4.044
WWE ENTERTAINMENT	SPIKE	3.885
SPONGEBOB-SUN 9:30A	NICK	3.795
ALL GROWN UP	NICK	3.743
SPONGEBOB-SAT 9:30A	NICK	3.737
FAIRLY ODD PARENTS-SAT 10A	NICK	3.727
NIP TUCK	FX	3.726
FAIRLY ODD PARENTS-SAT 10:30A	NICK	3.602
SPONGEBOB-SAT 4:30P	NICK	3.438
NFL PRE-SEASON FOOTBALL	ESPN	3.274
SPONGEBOB-SUN 9A	NICK	3.254
ALL GROWN UP	NICK	3.250
GROWING UP GOTTI	A&E	1.2
PREMIUM CABLE
SIX FEET UNDER	HBO	3.525
UNDERWORLD	HBO	2.36
ENTOURAGE	HBO	2.01
LEAGUE OF EXTRAORDINARY GENTLEMAM	HBO	1.60
SHOCK VIDEO REFRIED	HBO	1.17

Viewership not available for:

• Rescue Me (FX)
• Dead Like Me (Showtime)

Cable 18-49:

Show	NET	18-49 (000s)
2004 Video Music Awards	MTV	6746
2004 VMA Post Show	MTV	3188
Nextel Post Race Show	TNT	3025
Sharpie 500	TNT	2970
Nip Tuck	FX	2550
2004 VMA Pre Show	MTV	2282
WWE Entertainment	SPK	2165
NCAA Football	ESPN	2071
US Marshals	TBSC	1812
WWE Entertainment	SPK	1806

-2004 Video Music Awards (MTV) - 5.2/14 adults 18-49 rating/share

-Sharpie 500 (TNT) - 2.9/11

-2004 VMA Post Show (MTV) - 2.5

-Nip/Tuck (FX) - 2.0

-2004 VMA Pre Show (MTV) - 1.8

-NCAA Football (ESPN): 1.6/4

Weekly Top Kids Ratings:

not available this week

CLICK TO SEE FULL WEEKLY 18-49 CHART

CLICK TO SEE FULL WEEKLY VIEWERSHIP CHART

Source: Nielsen Media Research via The Los Angeles Times, CBS Press Express, Media Life Magazine, Variety, TV Tango, and Marc Berman's Programming Insider (MediaWeek)