Thursday, August 31, 2023

Nielsen Pocketpiece: February 1983 - 2nd Report

Below is a full Nielsen pocketpiece covering the 2nd half of February 1983. It features the complete Nielsen ratings for all television programs airing in the weeks ending February 13, 1983 and February 20, 1983. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Nielsen Pocketpiece: February 1983 - 1st Report

Below is a full Nielsen pocketpiece covering the 1st half of February 1983. It features the complete Nielsen ratings for all television programs airing in the weeks ending January 30, 1983 and February 6, 1983. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Tuesday, August 29, 2023

Nielsen Pocketpiece: January 1983 - 2nd Report

Below is a full Nielsen pocketpiece covering the 2nd half of January 1983. It features the complete Nielsen ratings for all television programs airing in the weeks ending January 16, 1983 and January 23, 1983. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Nielsen Pocketpiece: January 1983 - 1st Report

Below is a full Nielsen pocketpiece covering the 1st half of January 1983. It features the complete Nielsen ratings for all television programs airing in the weeks ending January 2, 1983 and January 9, 1983. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Sunday, August 27, 2023

Weekly Nielsen Ratings: 1961-62 TV Season

Below is a collection of scans of the Nielsen pocketpieces covering the the 1961-62 TV season. It features the complete primetime broadcast Nielsen ratings for all programs airing from September 18, 1961 through April 15, 1962. The weeks of Oct. 16-22, 1961 and Dec. 18-24, 1961 were black weeks and not measured by Nielsen. I do not currently have any scans for the summer portion of the season. The grids report both the "Total Audience" and the "Average Audience" but Average Audience is the standard Nielsen metric that should be used.

Nielsen Fast Weekly Household Report: December 20 - 26, 1982

Below is a Nielsen Fast Weekly Household Report (FWH) covering the week between the 2nd December 1982 and 1st January 1983 Pocketpiece. Nielsen's Pocketpiece reports only covered 48 weeks out of the year, so there are 4 weeks in which only the FWH report was released. They include an alphabetical list of most programs that aired and and their HH rating information.

Nielsen Pocketpiece: December 1982 - 2nd Report

This Pocketpiece is mislabeled by Nielsen as being for the 2 weeks ending December 26, 1982; however, the data actually covers Dec. 6-19, 1982. The colored grid pages confirm the correct dates.

Below is a full Nielsen pocketpiece covering the 2nd half of December 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending December 12, 1982 and December 19, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Nielsen Pocketpiece: December 1982 - 1st Report

Below is a full Nielsen pocketpiece covering the 1st half of December 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending November 28, 1982 and December 5, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Friday, August 25, 2023

Nielsen Pocketpiece: November 1982 - 2nd Report

Below is a full Nielsen pocketpiece covering the 2nd half of November 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending November 14, 1982 and November 21, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Nielsen Pocketpiece: November 1982 - 1st Report

Below is a full Nielsen pocketpiece covering the 1st half of November 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending October 31, 1982 and November 7, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Thursday, August 24, 2023

Top Streaming (SVOD) Ratings: Week Ending July 30, 2023

Below are the weekly streaming/video-on-demand (SVOD) ratings for the week ending July 30, 2023. The chart below includes the top 10 original programs, top 10 movies, and top 10 acquired programs from Netflix, Disney+, Hulu, Amazon Prime Video, HBO Max, Peacock, Paramount+ and Apple TV+ measured on total minutes of watch-time. The data represents only viewing within the U.S. and comes from Nielsen Media Research.

Top Streaming (SVOD) Ratings: Week Ending July 23, 2023

Below are the weekly streaming/video-on-demand (SVOD) ratings for the week ending July 23, 2023. The chart below includes the top 10 original programs, top 10 movies, and top 10 acquired programs from Netflix, Disney+, Hulu, Amazon Prime Video, HBO Max, Peacock, Paramount+ and Apple TV+ measured on total minutes of watch-time. The data represents only viewing within the U.S. and comes from Nielsen Media Research.

Weekly Nielsen Ratings: 1960-61 TV Season

Below is a collection of scans of the Nielsen pocketpieces covering the the 1960-61 TV season. It features the complete primetime broadcast Nielsen ratings for all programs airing from September 5, 1960 through April 16, 1961. The weeks of Oct. 17-23, 1960 and Dec. 19-25, 1960 were black weeks and not measured by Nielsen. I do not currently have any scans for the summer portion of the season. The grids report both the "Total Audience" and the "Average Audience" but Average Audience is the standard Nielsen metric that should be used.

Pocketpiece Updates for 1960-1977

My initial goal for the Pocketpiece scanning project was to focus on the 1950s, 1960s, and 1970s as that is where the majority of lost/unknown primetime viewership data lies. I previously had a nearly complete index of primetime viewership data from the 1980s, so I figured that I only needed Pocketpiece scans through the 1980-81 season. 

However, due to some circumstances, it became immensely easier than I thought it would be to acquire the complete collection of Pocketpieces for the 1980s, and I've heard from several people that having the non-prime data for the 1980 would be very helpful. So the current plan has now changed slightly to finishing out posting the 1980s and very early 1990s, up through either the end of the 1990-91 season or through the end of the 1991 calendar year.

Wednesday, August 23, 2023

Nielsen Pocketpiece: October 1982 - 2nd Report

Below is a full Nielsen pocketpiece covering the 2nd half of October 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending October 17, 1982 and October 24, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Nielsen Pocketpiece: October 1982 - 1st Report

Below is a full Nielsen pocketpiece covering the 1st half of September 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending October 3, 1982 and October 10, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Monday, August 21, 2023

Nielsen Pocketpiece: September 1982 - 2nd Report

Below is a full Nielsen pocketpiece covering the 2nd half of September 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending September 19, 1982 and September 26, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Nielsen Pocketpiece: September 1982 - 1st Report

Below is a full Nielsen pocketpiece covering the 1st half of September 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending September 5, 1982 and September 12, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Sunday, August 20, 2023

Nielsen Pocketpiece: April 1954 - 2nd Report

Below is a full Nielsen pocketpiece covering the 2nd half of April 1954. It features the complete Nielsen ratings for all television programs airing in the 2 weeks ending April 24, 1954. Unfortunately, the only records I've been able to find of Pocketpieces from prior to November 1954 exist on Microfilm, so the quality of the scans is not as good as in the later years. This was the best quality, highest-resolution quality scan I was able to get, so anything that is not legible here was also not legible through the microfilm reader. 

Nielsen Pocketpiece: May 1979 - 2nd Report

Huge thank you to Bill for graciously providing me the last 3 of the Pocketpieces I was previously missing from 1979: 1st May, 2nd May, and 1st June.

Below is a full Nielsen pocketpiece covering the 2nd half of May 1979. It features the complete Nielsen ratings for all television programs airing in the weeks ending May 20, 1979 and May 27, 1979. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Nielsen Pocketpiece: May 1979 - 1st Report

Huge thank you to Bill for graciously providing me the last 3 of the Pocketpieces I was previously missing from 1979: 1st May, 2nd May, and 1st June.

Below is a full Nielsen pocketpiece covering the 1st half of May 1979. It features the complete Nielsen ratings for all television programs airing in the weeks ending May 6, 1979 and May 13, 1979. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Saturday, August 19, 2023

Nielsen Pocketpiece: June 1979 - 1st Report

Huge thank you to Bill for graciously providing me the last 3 of the Pocketpieces I was previously missing from 1979: 1st May, 2nd May, and 1st June.

Below is a full Nielsen pocketpiece covering the 1st half of June 1979. It features the complete Nielsen ratings for all television programs airing in the weeks ending June 3, 1979 and June 10, 1979. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Friday, August 18, 2023

Nielsen Pocketpiece: April 1978 - 2nd Report (partial)

Huge thanks to an anonymous contributor who graciously provided scans he had from this Pocketpiece which before had been fully missing. This is just a partial Pocketpiece, covering only the primetime ratings, but it is a great find. Post will be updated should the remaining pages ever be found.

Below is a Nielsen pocketpiece covering the 2nd half of April 1978. It features the Nielsen ratings for all television programs airing in the weeks ending April 16, 1978 and April 23, 1978. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Thursday, August 17, 2023

Nielsen Fast Weekly Household Report: August 23 - 29, 1982

Below is a Nielsen Fast Weekly Household Report (FWH) covering the week between the 2nd August 1982 and 1st September 1982 Pocketpiece. Nielsen's Pocketpiece reports only covered 48 weeks out of the year, so there are 4 weeks in which only the FWH report was released. They include an alphabetical list of most programs that aired and and their HH rating information.

Nielsen Pocketpiece: August 1982 - 2nd Report

Below is a full Nielsen pocketpiece covering the 2nd half of August 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending August 15, 1982 and August 22, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Nielsen Pocketpiece: August 1982 - 1st Report

Below is a full Nielsen pocketpiece covering the 1st half of August 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending August 1, 1982 and August 8, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Wednesday, August 16, 2023

Top Streaming (SVOD) Ratings: Week Ending July 16, 2023

Below are the weekly streaming/video-on-demand (SVOD) ratings for the week ending July 16, 2023. The chart below includes the top 10 original programs, top 10 movies, and top 10 acquired programs from Netflix, Disney+, Hulu, Amazon Prime Video, HBO Max, Peacock, Paramount+ and Apple TV+ measured on total minutes of watch-time. The data represents only viewing within the U.S. and comes from Nielsen Media Research.

Top Streaming (SVOD) Ratings: Week Ending July 9, 2023

Below are the weekly streaming/video-on-demand (SVOD) ratings for the week ending July 9, 2023. The chart below includes the top 10 original programs, top 10 movies, and top 10 acquired programs from Netflix, Disney+, Hulu, Amazon Prime Video, HBO Max, Peacock, Paramount+ and Apple TV+ measured on total minutes of watch-time. The data represents only viewing within the U.S. and comes from Nielsen Media Research.

Nielsen Pocketpiece: July 1982 - 2nd Report

Below is a full Nielsen pocketpiece covering the 2nd half of July 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending July 18, 1982 and July 25, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Nielsen Pocketpiece: July 1982 - 1st Report

Below is a full Nielsen pocketpiece covering the 1st half of July 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending July 4, 1982 and July 11, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Monday, August 14, 2023

Nielsen Fast Weekly Household Report: June 21 - 27, 1982

Below is a Nielsen Fast Weekly Household Report (FWH) covering the week between the 2nd June 1982 and 1st July 1982 Pocketpiece. Nielsen's Pocketpiece reports only covered 48 weeks out of the year, so there are 4 weeks in which only the FWH report was released. They include an alphabetical list of most programs that aired and and their HH rating information.

Nielsen Pocketpiece: June 1982 - 2nd Report

Below is a full Nielsen pocketpiece covering the 2nd half of June 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending June 13, 1982 and June 20, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Nielsen Pocketpiece: June 1982 - 1st Report

Below is a full Nielsen pocketpiece covering the 1st half of June 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending May 30, 1982 and June 6, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Tuesday, August 8, 2023

Nielsen Pocketpiece: May 1982 - 2nd Report

Below is a full Nielsen pocketpiece covering the 2nd half of May 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending May 16, 1982 and May 23, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Nielsen Pocketpiece: May 1982 - 1st Report

Below is a full Nielsen pocketpiece covering the 1st half of May 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending May 2, 1982 and May 9, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Nielsen Fast Weekly Household Report: April 19 - 25, 1982

Below is a Nielsen Fast Weekly Household Report (FWH) covering the week between the 2nd April 1982 and 1st May 1982 Pocketpiece. Nielsen's Pocketpiece reports only covered 48 weeks out of the year, so there are 4 weeks in which only the FWH report was released. They include an alphabetical list of most programs that aired and and their HH rating information.

Thursday, August 3, 2023

Nielsen Pocketpiece: April 1982 - 2nd Report

Below is a full Nielsen pocketpiece covering the 2nd half of April 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending April 11, 1982 and April 18, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Nielsen Pocketpiece: April 1982 - 1st Report

Below is a full Nielsen pocketpiece covering the 1st half of April 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending March 28, 1982 and April 4, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Easily Convert Pocketpiece Data to Ratings

UPDATE: the calculator has now been upgraded to return ratings for 26 different demos.

I've been regularly posting scans of the Nielsen Pocketpieces for the last 7 months and we're now just getting into 1982 after starting off with 1978. With 5 years of this data published here, I thought it would at least make some sense to provide some way of making the data more usable to the general populace. 

Unlike how ratings data is commonly presented today, the Nielsen Pocketpieces provides audience composition/demographic information in the form of VPVHs (Viewers Per 1000 Viewing Homes) rather than in viewership/impression form (000s) or in ratings form. This can make it difficult to deduce what the data even means or how to extract ratings from it.

I'm planning on doing an in-depth instruction manual of sorts for how to read these booklets, but for now, I've put together a calculator which I think is a happy medium. The calculator is available by clicking here, through the "Pocketpiece Data Converter" tab in the sidebar, or by hovering over the "Pocketpiece Archive" tab at the top of the site.

It currently is set up to work for 10 TV seasons from 1980-81 through 1989-90, but I'm hoping to expand it back into the 1970s once I get ahold of the Universe Estimates for those years.

Wednesday, August 2, 2023

Nielsen Pocketpiece: March 1982 - 2nd Report

Below is a full Nielsen pocketpiece covering the 2nd half of March 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending March 14, 1982 and March 21, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Nielsen Pocketpiece: March 1982 - 1st Report

Below is a full Nielsen pocketpiece covering the 1st half of March 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending February 28, 1982 and March 7, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Tuesday, August 1, 2023

Nielsen Pocketpiece: February 1982 - 2nd Report

Below is a full Nielsen pocketpiece covering the 2nd half of February 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending February 14, 1982 and February 21, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Nielsen Pocketpiece: February 1982 - 1st Report

Below is a full Nielsen pocketpiece covering the 1st half of February 1982. It features the complete Nielsen ratings for all television programs airing in the weeks ending January 31, 1982 and February 7, 1982. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Top Streaming (SVOD) Ratings: Week Ending July 2, 2023

Below are the weekly streaming/video-on-demand (SVOD) ratings for the week ending July 2, 2023. The chart below includes the top 10 original programs, top 10 movies, and top 10 acquired programs from Netflix, Disney+, Hulu, Amazon Prime Video, HBO Max, Peacock, Paramount+ and Apple TV+ measured on total minutes of watch-time. The data represents only viewing within the U.S. and comes from Nielsen Media Research.