Super Bowl Ratings (1967-present)

UPDATED FOR SUPER BOWL LVII: Below are the Nielsen ratings for every Super Bowl back to Super Bowl I in 1967. There are several columns of data in the chart below, including HH data (presented in ratings form & viewership form), average viewership, and total viewership for every game. Average viewership is the standard viewership metric while total viewership refers to the number of unique people who watched at least 6 minutes of the broadcast. Beginning with Super Bowl XX in 1986, local market ratings are included for both competing cities, and beginning with Super Bowl XXVI in 1992, 18-49 ratings are available. A second chart includes the streaming numbers beginning in 2012, as well as four sub-demos, and median age data back to 2010.

UPDATED 2022: ratings and viewership for Super Bowl LV (2021) have been updated in both tables with the Nielsen revised numbers. The numbers previously released back in 2021 were an undercount.

SUPER BOWL RATINGS
Super Bowl & Year	Teams (NFC/AFC)	NFC Local Rating	AFC Local Rating	HH (rating /share)	HH (millions)	A18-49	Average Viewers (millions)	6 min Reach (millions)
LVII (2023)	PHI/KC	45.3	52.0	40.4/78	49.986	34.72/100	114.214	162.6
LVI (2022)	LAR/CIN	36.7	46.1	36.9/72	45.187	29.47/100	99.180	148.0
LV (2021)	TB/KC	52.3	59.9	38.2/68	46.168	28.52/95	95.207	125.4
LIV (2020)	SF/KC	48.6	55.7	41.6/69	50.194	30.13/77	101.324	148.1
LIII (2019)	LAR/NE	44.6	57.1	41.1/67	49.320	31.14/78	98.477	149.0
LII (2018)	PHI/NE	56.2	55.9	43.1/68	51.500	33.36/78	103.391	159.1
LI (2017)	ATL/NE	57.0	54.3	45.3/70	53.650	37.11/79	111.317	172.0
50 (2016)	CAR/DEN	55.7	54.1	46.6/72	54.251	37.74/79	111.864	167.1
XLIX (2015)	SEA/NE	52.1	61.0	47.5/71	55.341	39.1/79	114.442	161.4
XLVIII (2014)	SEA/DEN	56.7	51.4	46.7/69	54.134	39.3/77	112.191	161.5
XLVII (2013)	SF/BAL	49.0	59.6	46.4/69	52.998	39.7/77	108.693	164.5
XLVI (2012)	NYG/NE	49.7	56.7	47.1/71	53.910	40.5/78	111.346	159.3
XLV (2011)	GB/PIT	59.7	59.7	46.0/69	53.282	39.9/77	111.041	163.1
XLIV (2010)	NO/IND	56.3	54.2	45.0/68	51.728	38.6/75	106.476	153.5
XLIII (2009)	AZ/PIT	47.5	53.6	42.0/64	48.139	36.7/72	98.732	151.7
XLII (2008)	NYG/NE	44.9	55.6	43.1/65	48.665	37.5/73	97.448	148.3
XLI (2007)	CHI/IND	50.2	55.5	42.6/63	47.505	35.2/70	93.184	139.8
XL (2006)	SEA/PIT	55.0	57.1	41.6/62	45.867	34.6/69	90.745	141.4
XXXIX (2005)	PHI/NE	56.0	53.1	41.1/62	45.081	33.2/68	86.072	133.7
XXXVIII (2004)	CAR/NE	49.7	52.2	41.4/63	44.908	35.2/72	89.795	144.4
XXXVII (2003)	TB/OAK	52.8	49.1	40.7/61	43.433	36.4/70	88.637	138.9
XXXVI (2002)	STL/NE	52.4	56.1	40.4/61	42.664	34.7/70	86.801	131.7
XXXV (2001)	NYG/BAL	40.6	49.9	40.4/61	41.270	35.8/71	84.335	131.2
XXXIV (2000)	STL/TEN	55.6	50.3	43.3/63	43.618	37.9/70	88.465	130.7
XXXIII (1999)	ATL/DEN	58.2	51.6	40.2/61	39.992	36.4/71	83.720	127.5
XXXII (1998)	GB/DEN	54.2	50.8	44.5/67	43.63	38.7/75	90.000	133.4
XXXI (1997)	GB/NE	59.5	55.6	43.3/65	42.00	38.5/74	87.870	128.9
XXX (1996)	DAL/PIT	58.4	54.2	46.0/68	44.145	41.2/77	94.080	138.5
XXIX (1995)	SF/SD	50.6	52.8	41.3/62	39.40	36.6/70	83.420	125.2
XXVIII (1994)	DAL/BUF	57.3	-	45.5/66	42.86	39.9/76	90.000	134.8
XXVII (1993)	DAL/BUF	58.0	-	45.1/66	41.99	40.7/74	90.990	133.4
XXVI (1992)	WAS/BUF	51.2	-	40.3/61	37.12	35.6/61	79.590	119.7
XXV (1991)	NYG/BUF	43.3	-	41.9/63	39.01		79.510	112.1
XXIV (1990)	SF/DEN	54.3	51.8	39.0/63	35.92		73.852	109.9
XXIII (1989)	SF/CIN	53.6	-	43.5/68	39.32		81.590	110.8
XXII (1988)	WAS/DEN	55.2	57.9	41.9/62	37.12		80.140	114.6
XXI (1987)	NYG/DEN	53.4	55.7	45.8/66	40.03		87.190	122.6
XX (1986)	CHI/NE	63.2	51.6	48.3/70	41.49		92.570	127.1
XIX (1985)	SF/MIA			46.4/63	39.39		85.530	115.9
XVIII (1984)	WAS/LARd			46.4/71	38.88		77.620	105.2
XVII (1983)	WAS/MIA			48.6/69	40.48		81.770	109.0
XVI (1982)	SF/CIN			49.1/73	40.02		85.240	110.2
XV (1981)	PHI/OAK			44.4/63	34.54		68.290	94.1
XIV (1980)	LAR/PIT			46.3/67	35.33		76.240	97.8
XIII (1979)	DAL/PIT			47.1/74	35.09		74.740	96.6
XII (1978)	DAL/DEN			47.2/67	34.41		78.940	102.0
XI (1977)	MIN/OAK			44.4/73	31.61		62.050	81.9
X (1976)	DAL/PIT			42.3/78	29.44		57.710	73.3
IX (1975)	MIN/PIT			42.4/72	29.04		56.050	71.3
VIII (1974)	MIN/MIA			41.6/73	27.54		51.700	63.2
VII (1973)	WAS/MIA			42.7/72	27.67		53.320	67.7
VI (1972)	DAL/MIA			44.2/74	27.45		56.640	67.3
V (1971)	DAL/BAL			39.9/75	23.98		46.040	58.5
IV (1970)	MIN/KC			39.4/69	23.05		44.270	59.2
III (1969)	BAL/NYJ			36.0/70	20.52		41.660	54.5
II (1968)	GB/OAK			36.8/68	20.61		39.120	51.3
I (1967)	GB/KC			41.1/79	22.57		51.180	75.5
I (CBS)	GB/KC			22.6/43	12.41		26.75	39.9
I (NBC)	GB/KC			18.5/36	10.16		24.43	35.6

Note: Buffalo & Cincinnati did not have Nielsen people-meters until 2000, so there is no market-level data available for their respective pre-2000 Super Bowl appearances.

SUPER BOWL RATINGS (additional data)
Super Bowl & Year	Spanish Viewers (millions)	Streaming Audience	A18-34	A25-54	M 18-49	M 18-34	Med. Age	TAD (millions)
LVII (2023)	0.882	7,000,000	29.79	38.81	37.21	31.38	48.5	115.1
LVI (2022)	1.907	6,000,000	24.07	33.57	31.55	25.39	49.7	107.1
LV (2021)	0.647	5,700,000	23.39	32.54	31.05	25.12	49.8	99.7
LIV (2020)	0.757	3,400,000	24.1/76	34.2/77	32.3/80	26.0/78	49.1	113.4
LIII (2019)	0.473	2,600,000	26.0/79	34.6/76	34.0/82	28.8/83	47.7	112.7
LII (2018)	0.543	2,020,000	28.6/79	37.0/76	35.6/82	30.4/83	46.6	118.2
LI (2017)	0.650	1,720,000	32.9/80	40.5/78	39.5/83	35.0/84	45.8	113.69
50 (2016)	0.472	1,400,000	33.3/81	41.3/79	40.5/83	35.6/84	45.6	113.73
XLIX (2015)	0.368	973,000	35.8/81	41.9/78	41.4/83	37.0/84	44.7	115.78
XLVIII (2014)	0.561	531,000	37.7/79	40.7/75	42.0/81	39.9/83	43.7	113.28
XLVII (2013)		508,000	36.7/78	42.0/75	43.1/81	39.3/82	43.5	109.2
XLVI (2012)		380,000	38.0/79	42.8/77	44.5/83	41.4/83	42.9	111.7
XLV (2011)			36.9/78	41.7/77	43.1/82	38.9/81	42.5	111.0
XLIV (2010)			35.5/75	40.5/75	42.1/80	37.6/79	43.0	106.5
XLIII (2009)			34.3/73	37.5/71	40.4/77	37.8/77	42.4	98.7
XLII (2008)			34.1/72	38.8/71	41.6/77	37.3/76	42.3	97.4
XLI (2007)			31.6/69	37.1/70	39.1/76	34.5/74	42.8	93.2

Source: Nielsen Media Research