Friday, February 11, 2022

Super Bowl Ratings (1967-present)

UPDATED FOR SUPER BOWL LVI: Below are the Nielsen ratings for every Super Bowl back to Super Bowl I in 1967. There are several columns of data in the chart below, including HH data (presented in ratings form & viewership form), average viewership, and total viewership for every game. Average viewership is the standard viewership metric while total viewership refers to the number of unique people who watched at least 6 minutes of the broadcast. Beginning with Super Bowl XX in 1986, local market ratings are included for both competing cities, and beginning with Super Bowl XXVI in 1992, 18-49 ratings are available. A second chart includes the streaming numbers beginning in 2012, as well as four sub-demos, and median age data back to 2010. I am missing some of the sub-demo data, so if anyone has that data, please let me know.

*Nielsen later revised the 2021 linear viewership to 95.2 million, but did not publicly release the revisions for the other demographic ratings, so I'm choosing to leave the original numbers here.
SUPER BOWL RATINGS
Super Bowl
& Year
Teams
(NFC/AFC)
NFC
Local
Rating
AFC
Local
Rating
HH
(rating
/share)
HH
(millions)
A18-49Average
Viewers
(millions)
Total
Reach
(millions)
LVI (2022)LAR/CIN36.746.136.92/45.19029.47/10099.178167.0
LV (2021)TB/KC52.359.938.2/6846.20026.48/8891.629*-
LIV (2020)SF/KC48.655.741.6/6950.19430.13/77100.446148.5
LIII (2019)LAR/NE44.657.141.1/6749.32031.14/7898.477149.0
LII (2018)PHI/NE56.255.943.1/6851.50033.36/78103.391159.1
LI (2017)ATL/NE57.054.345.3/7053.65037.11/79111.317172.0
50 (2016)CAR/DEN55.754.146.6/7254.25137.74/79111.864167.1
XLIX (2015)SEA/NE52.161.047.5/7155.34139.1/79114.442161.4
XLVIII (2014)SEA/DEN56.751.446.7/6954.13439.3/77112.191161.5
XLVII (2013)SF/BAL49.059.646.4/6952.99839.7/77108.693164.5
XLVI (2012)NYG/NE49.756.747.1/7153.91040.5/78111.346159.3
XLV (2011)GB/PIT59.759.746.0/6953.28239.9/77111.041163.1
XLIV (2010)NO/IND56.354.245.0/6851.72838.6/75106.476153.5
XLIII (2009)AZ/PIT47.553.642.0/6448.13936.7/7298.732151.7
XLII (2008)NYG/NE44.955.643.1/6548.66537.5/7397.448148.3
XLI (2007)CHI/IND50.255.542.6/6347.50535.2/7093.184139.77
XL (2006)SEA/PIT55.057.141.6/6245.86734.6/6990.745141.4
XXXIX (2005)PHI/NE56.053.141.1/6245.08133.2/6886.072133.7
XXXVIII (2004)CAR/NE49.752.241.4/6344.90835.2/7289.795144.4
XXXVII (2003)TB/OAK52.849.140.7/6143.43336.4/7088.637138.9
XXXVI (2002)STL/NE52.456.140.4/6142.66434.7/7086.801131.7
XXXV (2001)NYG/BAL40.649.940.4/6141.27035.8/7184.335131.2
XXXIV (2000)STL/TEN55.650.343.3/6343.61837.9/7088.465130.745
XXXIII (1999)ATL/DEN58.251.640.2/6139.99236.4/7183.72127.5
XXXII (1998)GB/DEN54.250.844.5/6743.6338.7/7590.00133.4
XXXI (1997)GB/NE59.555.643.3/6542.0038.5/7487.87128.9
XXX (1996)DAL/PIT58.454.246.0/6844.14541.294.08138.49
XXIX (1995)SF/SD50.652.841.3/6239.40-83.42125.22
XXVIII (1994)DAL/BUF57.3-45.5/6642.8639.9/7690.00134.84
XXVII (1993)DAL/BUF58.0-45.1/6641.99-90.99133.4
XXVI (1992)WAS/BUF51.2-40.3/6137.1235.6/6179.59119.68
XXV (1991)NYG/BUF43.3-41.9/6339.01 79.51112.10
XXIV (1990)SF/DEN54.351.839.0/6335.9273.852109.9
XXIII (1989)SF/CIN53.6-43.5/6839.3281.59110.8
XXII (1988)WAS/DEN55.257.941.9/6237.1280.14114.6
XXI (1987)NYG/DEN53.455.745.8/6640.0387.19122.64
XX (1986)CHI/NE63.251.648.3/7041.4992.57127.055
XIX (1985)SF/MIA  46.4/6339.3985.53115.936
XVIII (1984)WAS/LARd46.4/7138.8877.62105.2
XVII (1983)WAS/MIA48.6/6940.4881.77109.04
XVI (1982)SF/CIN49.1/7340.0285.24110.23
XV (1981)PHI/OAK44.4/6334.5468.2994.12
XIV (1980)LAR/PIT46.3/6735.3376.2497.8
XIII (1979)DAL/PIT47.1/7435.0974.7496.63
XII (1978)DAL/DEN47.2/6734.4178.94102.01
XI (1977)MIN/OAK44.4/7331.6162.0581.9
X (1976)DAL/PIT42.3/7829.4457.7173.3
IX (1975)MIN/PIT42.4/7229.0456.0571.3
VIII (1974)MIN/MIA41.6/7327.5451.7063.2
VII (1973)WAS/MIA42.7/7227.6753.3267.7
VI (1972)DAL/MIA44.2/7427.4556.6467.3
V (1971)DAL/BAL39.9/7523.9846.0458.5
IV (1970)MIN/KC39.4/6923.0544.2759.2
III (1969)BAL/NYJ36.0/7020.5241.6654.5
II (1968)GB/OAK36.8/6820.6139.1251.3
I (1967)GB/KC41.1/7922.5751.1875.5
I (CBS)GB/KC22.6/4312.4126.7539.9
I (NBC)GB/KC18.5/3610.1624.4335.6
Note: Buffalo & Cincinnati did not have Nielsen people-meters until 2000, so there is no market-level data available for their respective pre-2000 Super Bowl appearances.

SUPER BOWL RATINGS (additional data)
Super Bowl
& Year
Streaming
Audience
A18-34A25-54M
18-49
M
18-34
Med.
Age
TAD
(millions)
LVI (2022)6,000,00024.0733.5731.525.4-107.1
LV (2021)5,700,00020.95/9430.68/8528.6/9222.3/9750.6101.5
LIV (2020)3,400,00024.1/7634.2/7732.3/8026.0/7849.1117.6
LIII (2019)2,600,00026.0/7934.6/7634.0/8228.8/8347.7113.5
LII (2018)2,020,00028.6/7937.0/7635.6/8230.4/8346.6118.0
LI (2017)1,720,00032.9/8040.5/7839.5/8335.0/8445.8113.69
50 (2016)1,400,00033.3/8141.3/7940.5/8335.6/84-113.73
XLIX (2015)973,00035.8/8141.9/7841.4-44.7115.78
XLVIII (2014)531,000-40.742.0-43.7113.28
XLVII (2013)508,00036.7/7842.0/7543.1/8139.3/8243.5109.2
XLVI (2012)380,000-42.844.5--111.7
XLV (2011) 36.9/7841.7/7743.1/8238.9/8142.5111.0
XLIV (2010)35.5/7540.5/7542.1/8037.6/7943.0-

Source: Nielsen Media Research

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