HH Ratings to Impressions Converter

Below is a calculator that converts HH ratings points into HH impressions (in millions). Because ratings are a rounded percentage of the population and not as specific as viewership figures, there is a range of viewership figures that all round to the same ratings point. These calculations are done based off of Nielsen's Universe Estimates which change every TV season and usually take effect on the last Monday of August, lasting through the the following year. To use the calculator, just input the HH rating, select how specific it is rounded, and select a TV season then the calculator will then return the highest and lowest possible HH impression figures (in millions) which have that rounded rating in that season.

Note: This calculator works for 1-decimal, 2-decimal, and 3-decimal HH ratings. A larger range will be provided for 1-decimal inputs because they are less accurate. It will not work if you input a 2-decimal rating but select the 1-decimal accuracy in the dropdown, nor if you put a 3-decimal rating but select the 2-decimal accuracy in the dropdown.


HH Rating to Impressions Calculator

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