Nielsen Universe Estimates

Below are the Nielsen Universe estimates for the last several TV seasons. Universe estimates are used by Nielsen to calculate a program's rating within that demographic. The number of demographics with available universe data varies by year, but there are numerous demos that are available across most or all of the seasons. The adults 18-49 demo is the standard metric used by all of the broadcast networks and most of the cable networks, so it has been bolded and colored red everywhere it appears.

If you are specifically looking to covert 18-49 or HH ratings information into viewership form (or vice versa), there are now tools on this site which will calculate that automatically. Just click one of the links below.




UEs (millions)K
2-11
T
12-17
P
18-34
M
18-34
F
18-34
P
18-49
M
18-49
W
18-49
P
25-54
P
50+
P
55+
P2+HH
2022-2339.0324.6769.9535.1634.79130.5164.9665.55121.57117.9898.55312.19123.8
2021-2239.3624.6870.2735.3234.95130.4564.9265.53121.67116.9997.25311.48122.4
2020-2139.3324.5169.8935.1134.78129.4464.3965.05120.91114.6294.76307.90121.0
2019-2039.6124.4870.0635.1934.87129.4764.3865.09121.16113.7493.42307.30120.6
2018-1939.6124.4269.7835.0234.76128.8564.0364.82120.64112.5692.01305.44119.9
2017-1839.6624.5269.6434.9234.72128.9064.0064.90120.69111.4290.64304.50119.6
2016-1739.4124.4269.2934.7334.56128.3263.6964.63120.17109.5288.64301.67118.4
2015-1638.9724.3068.1334.1733.96126.8162.9763.84118.81106.7585.83296.83116.4
2014-1539.2424.5167.9634.0433.92126.9862.9963.99119.55105.3583.95296.08116.4
2013-1439.3424.6367.6333.8533.78126.9662.9464.02119.75103.6381.96294.56115.8
2012-1339.6124.0266.7733.7733.89126.5462.5663.98118.7099.2577.92289.42114.2
2011-1241.1824.0467.5934.0433.55127.8663.8464.02120.6896.6275.32289.70114.7
2010-1141.5924.5568.6634.5234.14131.4965.5265.97124.3997.0275.27294.65115.9
2009-1041.1424.6268.2734.3133.96131.5865.5066.08124.2994.7073.22292.04114.9
2008-0940.7624.7168.1734.2733.90131.9765.6866.29124.3492.5171.35289.95114.5
2007-0840.2924.7067.2233.7733.45131.0565.1465.91123.3790.2669.47286.30112.8
2006-0740.0624.7966.7033.4833.22130.6064.8565.75122.4988.0567.68283.50111.4
2005-0639.9624.7166.0433.1032.94129.9764.4465.53121.9985.8665.93280.50110.2
2004-0539.6424.5665.4132.7132.70129.8764.2665.61121.6983.8664.19277.93109.6
2003-0439.4824.7064.4032.4631.94128.7863.9564.83120.6682.6263.47275.58108.4
2002-0339.9924.8464.8032.1532.65128.6663.3165.35120.3978.5559.91272.04106.7
2001-0240.7323.5262.1931.0831.11127.2462.9664.28121.2178.3959.42269.88105.5
2000-0139.8522.6660.8630.4130.45124.3661.5262.84118.5174.9156.66261.78102.2

Older HH estimates:
1999-00: 100.8 million
1998-99: 99.4 million
1997-98: 98.0 million
1996-97: 97.0 million
1995-96: 95.9 million
1994-95: 95.4 million
1993-94: 93.1 million
1992-93: 93.1 million
1991-92: 92.1 million
1990-91: 93.1 million
1989-90: 92.1 million
1988-89: 90.4 million
1987-88: 88.6 million
1986-87: 87.4 million
1985-86: 85.9 million
1984-85: 84.9 million
1983-84: 83.3 million
1982-83: 83.3 million
1981-82: 81.5 million
1980-81: 79.9 million
1979-80: 76.3 million
1978-79: 74.5 million
1977-78: 72.9 million
1976-77: 71.2 million
1975-76: 69.6 million
1974-75: 68.5 million
1973-74: 66.2 million
1972-73: 64.8 million
1971-72: 61.2 million
1970-71: 60.1 million
1969-70: 58.5 million
1968-69: 58.25 million
1967-68: 56.67 million
1966-67: 55.153 million
1965-66: 53.85 million
1964-65: 52.7 million
1963-64: 51.6 million
1962-63: 50.3 million
1961-62: 48.555 million
1960-61: 47.2 million

Other demos outside of the chart that are available for random years:

2018-19:
Adults 50-54: 20.55 million
Adults 65+: 51.04 million
White: 191.215 million
Hispanic: 54.077 million
Black: 41.125 million
Asian: 19.023 million

2017-18:
Adults 50-54: 20.78 million
Adults 65+: 49.68 million

2016-17:
Men 18+: 114.77 million
Women 18+: 123.07 million

2015-16:
Kids 6-11: 23.55 million
Males 12-17: 12.40 million
Females 12-17: 11.90 million
Males 12-34: 46.57 million
Female 12-34: 45.86 million
People 12-34: 92.43 million
Adults 18-24: 28.92 million
Men 25-54: 58.52 million
Women 25-54: 60.29 million
Adults 35-54: 76.90 million
Men 18+: 112.72 million
Women 18+: 120.84 million
People 18+: 233.56 million

2014-15:
Kids 6-11: 23.71 million
Males 12-17: 12.51 million
Females 12-17: 12.00 million
Males 12-34: 46.55 million
Females 12-34: 45.92 million
People 12-34: 92.47 million
Adults 18-24: 28.83 million
Men 25-54: 58.82 million
Women 25-54: 60.73 million
Adults 35-54: 80.42 million
Men 18+: 112.03 million
Women 18+: 120.30 million
People 18+: 232.33 million

2013-14:
Men 18+: 111.14 million
Women 18+: 119.45 million

2012-13:
Men 18+: 108.53 million
Women 18+: 117.26 million

2011-12:
Men 18+: 108.63 million
Women 18+: 115.85 million
Adults 35-49: 60.3 million
Adults 50-64: 57.2 million
Adults 65+: 39.4 million
White P2+: 189 million
Hispanic P2+: 46.9 million
Hispanic Households: 13.958 million
Black P2+: 37.6 million
Black Households: 14.278 million
Asian P2+: 16.2 million
Asian Households: 5.273 million

2010-11:
Men 18+: 110.45 million
Women 18+: 118.06 million
Hispanic Households: 13.348 million
Black Households: 14.073 million
Asian Households: 4.812 million

2009-10:
Men 18+: 109.29 million
Women 18+: 116.99 million

2008-09:
Men 18+: 108.39 million
Women 18+: 116.09 million
Adults 18-24: 28.79 million
Men 18-24: 14.55 million
Women 18-24: 14.24 million
Adults 35-64: 119.07 million
Hispanic Households: 12.66 million
Black Households: 13.95 million
Asian Households: 4.74 million

2007-08:
Men 18+: 106.73 million
Women 18+: 114.58 million
Adults 35-64: 117.45 million
Adults 55-64: 32.83 million
Men 55+: 31.48 million
Women 55+: 37.99 million
Hispanic Households: 12.14 million
Black Households: 13.65 million
Asian Households: 4.54 million

2006-07:
Men 18+: 105.33 million
Women 18+: 113.32 million
Adults 55-64: 31.62 million
Men 55+: 30.58 million
Women 55+: 37.1 million

2005-06:
Men 18+: 103.84 million
Women 18+: 111.99 million
Adults 55-64: 30.42 million
Men 55+: 29.72 million
Women 55+: 36.21 million

2004-05:
Men 18+: 102.66 million
Women 18+: 111.07 million
Men 55+: 28.85 million
Women 55+: 35.34 million

2003-04:
Men 18+: 101.54 million
Women 18+: 109.86 million
Men 55+: 28.29 million
Women 55+: 35.18 million

2002-03:
Kids 2-11: 39.99 million
Teens 12-17: 24.84 million
Men 18+: 99.02 million
Women 18+: 108.19 million

2001-02:
Men 18+: 98.56 million
Women 18+: 107.07 million

2000-01:
Men 18+: 95.49 million
Women 18+: 103.78 million

1999-00:
Kids 2-11: 39.8 million
Women 18-49: 62.9 million
Adults 18-49: 124.5 million
Adults 25-54: 118 million

1998-99:
Kids 2-11: 39.43 million
Women 18-49: 62.66 million
Adults 18-49: 123.90 million
Adults 25-54: 116.82 million

1997-98:
Kids 2-11: 39.19 million
Women 18-49: 62.50 million
Adults 18-49: 123.49 million
Adults 25-54: 115.95 million

Source: Nielsen Media Research

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