Monday, February 19, 2024

Nielsen Fast Weekly Household Report: August 24 - 30, 1987

Below is a Nielsen Fast Weekly Household Report (FWH) covering the week between the 2nd August 1987 and the Aug. 31-Sep. 6, 1987 Pocketpieces. Nielsen's Pocketpiece reports only covered 48 weeks out of the year, so there are 4 weeks in which only the FWH report was released. They include an alphabetical list of most programs that aired and and their HH rating information.

Nielsen Pocketpiece: August 1987 - 2nd Report

Note: this is the very last of the bi-weekly NTI Pocketpieces. There is a Fast Weekly Household Report for Aug. 24-30, 1987 and then the Pocketpieces become weekly beginning with Aug. 31-Sep. 6, 1987.

Below is a full Nielsen pocketpiece covering the 2nd half of August 1987. It features the complete Nielsen ratings for all television programs airing in the weeks ending August 16, 1987 and August 23, 1987. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Nielsen Pocketpiece: August 1987 - 1st Report

Below is a full Nielsen pocketpiece covering the 1st half of August 1987. It features the complete Nielsen ratings for all television programs airing in the weeks ending August 2, 1987 and August 9, 1987. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Saturday, February 17, 2024

Weekly Nielsen Ratings: 1968-69 TV Season

Below is a collection of scans of the Nielsen pocketpieces covering the the 1968-69 TV season. It features the complete primetime broadcast Nielsen ratings for all programs airing from September 2, 1968 through August 24, 1969. The weeks of Dec. 23-29, 1968, Apr. 21-27, 1969, Jun. 23-29, 1969 and Aug. 25-31, 1969 were a black weeks and not measured by Nielsen. The grids report both the "Total Audience" and the "Average Audience" but Average Audience is the standard Nielsen metric that should be used.

AFC and NFC Championship Ratings (1977-present)

Below are the Nielsen ratings for every NFL AFC and NFC Championship game back to the 1977-78 season. There are several columns of data in the chart below, including HH data (presented in ratings form & viewership form), P18-49 and P25-54 demo ratings, and average viewership for every game. Additional data prior to 1977-78 will be added over time as more Pocketpieces are scanned.

Nielsen Pocketpiece: July 1987 - 2nd Report

Below is a full Nielsen pocketpiece covering the 2nd half of July 1987. It features the complete Nielsen ratings for all television programs airing in the weeks ending July 19, 1987 and July 26, 1987. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Nielsen Pocketpiece: July 1987 - 1st Report

Below is a full Nielsen pocketpiece covering the 1st half of July 1987. It features the complete Nielsen ratings for all television programs airing in the weeks ending July 5, 1987 and July 12, 1987. The first half of the report includes a full alphabetical list of all programs that aired and their two-week average HH rating/impression. The second half of the report provides HH ratings information for individual telecasts each day.

Thursday, February 15, 2024

Another Super Bowl Ratings Explainer

In this new era of TV audience measurement it can be difficult, if not impossible, to understand and contextualize all of the numbers coming out and figure out what exactly it all means. The Super Bowl is no exception to this, and due to the size of its audience and its influence on the culture, we see more ratings discussion about this one game than probably anything else on TV (maybe WWE aside).

Paulsen over at Sports Media Watch put together a great article "What is the Most-Watched Super Bowl" which dives into some of the measurement changes and ratings nuances over the years, and I definitely recommend giving it a read to see just how difficult it is to truly figure out what the most-watched Super Bowl of all-time is. Here, though, I want to limit the scope to just the last 8 years of Super Bowl ratings and explain where these numbers are coming from.

Super Bowl Ratings (1967-present)

UPDATED FOR SUPER BOWL LVIII: Below are the Nielsen ratings for every Super Bowl back to Super Bowl I in 1967. There are several columns of data in the chart below, including HH data (presented in ratings form & viewership form), average viewership, and total viewership for every game. Average viewership is the standard viewership metric while total viewership refers to the number of unique people who watched at least 6 minutes of the broadcast. Beginning with Super Bowl XII in 1978, demo ratings are available for A18-34, A18-49, A25-54, M18-49, and M18-34. A second chart includes local market ratings for both competing cities beginning in 1986, streaming numbers beginning in 2012, median age data beginning in 1992, and Spanish simulcast viewership beginning in 2014.

Nielsen Fast Weekly Household Report: June 22 - 28, 1987

Below is a Nielsen Fast Weekly Household Report (FWH) covering the week between the 2nd June 1987 and 1st July 1987 Pocketpiece. Nielsen's Pocketpiece reports only covered 48 weeks out of the year, so there are 4 weeks in which only the FWH report was released. They include an alphabetical list of most programs that aired and and their HH rating information.