Tuesday, January 12, 2021

Cable News Ratings: January 6, 2021

I rarely publish cable news ratings here, save for 2 months in the summer of 2020 as an experiment, or during special coverage. It's just not very interesting to me and its time-consuming to cover on a daily basis, so it's just better left up to AdWeek. However, due to the extraordinary events that took place on January 6, and the monster ratings that resulted, below is a chart of the cable news ratings for CNN, Fox News, MSNBC, and Newsmax for the entire day. Note that while CNN & Fox News break up their programming on the hour, MSNBC & Newsmax each have a few programs whose ratings account for between 90 minutes and 3 hours.

CNN dominated the day's ratings with the 4pm hour logging a huge 2.4 adults 18-49 rating, a 3.05 adults 25-54 rating, and nearly 10.2 million viewers. A total of 10 hours of CNN programming ranked ahead of anything else, and the next-highest program was the 8pm hour of MSNBC which was at 1.32/1.83 in the demos with 8.4 million viewers. Interestingly, MSNBC was the only network to not see its best ratings while the insurrection was occurring (approx. between 2pm-6pm); both Fox News (1.01/1.39/6.5 million) and Newsmax (0.20/1.2 million) peaked in that timeframe. 

Cable news ratings: chart is organized first by network and then by airtime.
SHOWNETWORKTIME18-49
RATING
25-54
RATING
VIEWERS
ELECTION DAY AMER CONTCNN10:00 AM0.540.713,236,000
ELECTION DAY AMER CONTCNN11:00 AM0.670.873,948,000
CNN SPECIAL COVERAGECNN12:00 PM0.710.934,341,000
CNN SPECIAL COVERAGECNN1:00 PM0.961.275,696,000
MOB ATTACKS US CAPITOLCNN2:00 PM1.221.626,596,000
MOB ATTACKS US CAPITOLCNN3:00 PM2.022.539,037,000
MOB ATTACKS US CAPITOLCNN4:00 PM2.403.0510,168,000
MOB ATTACKS US CAPITOLCNN5:00 PM2.332.9710,051,000
MOB ATTACKS US CAPITOLCNN6:00 PM2.032.608,807,000
ERIN BURNETT OUTFRONTCNN7:00 PM1.942.538,167,000
ANDERSON COOPER 360CNN8:00 PM2.112.748,800,000
CUOMO PRIME TIMECNN9:00 PM2.142.718,725,000
CNN TONIGHTCNN10:00 PM1.962.487,748,000
ANDERSON COOPER 360CNN11:00 PM1.612.116,290,000
CNN SPECIAL COVERAGECNN12:20 AM1.381.885,481,000
CNN SPECIAL COVERAGECNN1:00 AM0.931.353,808,000
CNN SPECIAL COVERAGECNN2:00 AM0.590.882,694,000
OUTNUMBERED OVERTIMEFOX NEWS1:00 PM0.330.493,012,000
DAILY BRIEFING W/ D. PERINOFOX NEWS2:00 PM0.460.744,064,000
BILL HEMMER REPORTSFOX NEWS3:00 PM0.921.316,282,000
BILL HEMMER REPORTSFOX NEWS4:00 PM1.011.396,532,000
BILL HEMMER REPORTSFOX NEWS5:00 PM0.971.386,183,000
SPECIAL RPT W/BRET BAIERFOX NEWS6:00 PM0.971.405,658,000
STORY, THEFOX NEWS7:00 PM0.861.265,009,000
TUCKER CARLSON TONIGHTFOX NEWS8:00 PM0.871.295,971,000
HANNITYFOX NEWS9:00 PM0.580.914,515,000
THE INGRAHAM ANGLEFOX NEWS10:00 PM0.450.753,630,000
FOX NEWS AT NIGHTFOX NEWS11:00 PM0.340.542,272,000
FOX NEWS AT NIGHTFOX NEWS12:00 AM0.230.341,512,000
MSNBC LIVEMSNBC10:00 AM0.350.512,844,000
MSNBC SPECIAL COVERAGEMSNBC12:00 PM0.390.593,529,000
MSNBC BREAKING NEWSMSNBC2:15 PM0.660.954,875,000
DEADLINE: WHITE HOUSEMSNBC4:00 PM0.921.316,406,000
MSNBC BREAKING NEWSMSNBC6:00 PM0.901.306,291,000
MSNBC SPECIAL COVERAGEMSNBC8:06 PM1.321.838,448,000
RACHEL MADDOW SHOWMSNBC9:00 PM1.191.747,733,000
LAST WORD W/ L. ODONNELLMSNBC10:00 PM1.091.546,757,000
11TH HOUR W/B. WILLIAMSMSNBC11:00 PM0.781.135,029,000
11TH HR W/ B.WILLIAMS SPCMSNBC12:00 AM0.510.803,780,000
MSNBC SPECIAL COVERAGEMSNBC1:00 AM0.320.512,125,000
NATIONAL REPORT-3HRNEWSMAX9:00 AM0.07-514,000
JOHN BACHMAN NOW-2 HRNEWSMAX12:00 PM0.12-801,000
AMERICAN AGENDA-3 HRNEWSMAX2:00 PM0.15-1,019,000
THE CHRIS SALCEDO SHOWNEWSMAX5:00 PM0.20-1,223,000
SPICER & CONEWSMAX6:00 PM0.19-1,045,000
GREG KELLY REPORTSNEWSMAX7:00 PM0.18-1,028,000
STINCHFIELDNEWSMAX8:00 PM0.13-771,000
ROB SCHMITT TONIGHTNEWSMAX9:30 PM0.10-574,000

Source: Nielsen Media Research

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