Wednesday, January 13, 2021

Music Ratings: Olivia Rodrigo's 'drivers license' to debut #1

Unless you've been living under a rock the last 4 or 5 days, chances are you've either heard or heard of the song 'drivers license' - the debut single from Disney star Olivia Rodrigo, released last Friday January 8th. Rodrigo isn't exactly a completely new face in Hollywood circles - she starred in the Disney Channel show 'Bizaardvark' for 3 years and now co-stars in the immensely popular Disney+ series 'High School Musical: The Musical: The Series' alongside one-time rumored love-interest Joshua Bassett. For the last year or so, the pair have gone back and forth writing songs clearly about each other and posting them in unfinished form on social media, but 'drivers license' is perhaps the most pointed of them all and people are living for the drama. The song has blown up all over social media, and is on track to debut at #1 on both the Billboard Hot 100 and Rolling Stone Top 100 songs charts. Let's look at the numbers:

The song received 1.02 million U.S. Spotify streams in its first day of release (Jan. 8) to rank as fifth on the day and about 1.54 million streams globally, ranking 46th. As the chart below shows, the song skyrocketed in just a day or two up to first place both globally (7.48 million) and in the U.S. (3.86 million) by Sunday Jan. 10. Its Sunday total was enough to rank sixth among songs by female artists all-time, just ahead of Taylor Swift's 'exile' (peak 3.83 million) and just behind 'cardigan' (peak 3.94 million).

DATEU.S. Spotify
January 8, 20211,017,40751,540,07546
January 9, 20212,730,27914,601,9342
January 10, 20213,857,05417,478,6921
January 11, 20215,688,246111,510,8671
January 12, 20216,145,601113,412,1921

However, the song just got bigger and bigger, delivering 5.69 million Spotify streams on Monday, to easily overtake Ariana Grande's 'thank u, next' (peak 4.19 million) for most one-day streams of a song by a female artist. Further, the song propelled its way to number 2 on the chart that includes male artists; it ranked just behind only Drake's 'nonstop' (peak 5.75 million). Yesterday though, Rodrigo blew, even *that* number, out of the water as 'drivers license' logged nearly 6.15 million U.S. streams on Jan. 12. For comparison, the second-ranking song on the day, SZA's 'Good Days' had 1.29 million streams, and third-ranked '34+35' (Ariana Grande) had around 853,000. 'drivers license' actually had more streams than the second ranked through eighth ranked songs combinedGlobally, the song logged over 13.4 million streams yesterday, more than triple the number of second-ranked 'DAKITI' (Bad Bunny) which had 4.26 million. This figure is the most global streams by a non-holiday song in Spotify history. 

Olivia RodrigoDrivers License6,145,601January 12, 2021
DrakeNonstop5,749,019June 29, 2018
DrakeSurvival5,219,711June 29, 2018
DrakeEmotionless4,842,941June 29, 2018
DrakeIn My Feelings4,805,299July 13, 2018
DrakeGod's Plan4,739,798January 25, 2018
DrakeElevate4,686,139June 29, 2018
Lil WayneMona Lisa4,444,027September 28, 2018
XXXTENTACIONSAD!4,437,612June 19, 2018
Travis ScottSTARGAZING4,244,308August 3, 2018
J. ColeKOD4,233,070April 20, 2018
Olivia RodrigoDrivers License6,145,601January 12, 2021
Ariana Grandethank u, next4,190,968November 5, 2018
Taylor Swiftthe 14,175,284July 24, 2020
Brenda Leerockin' around …4,091,847December 25, 2020
Ariana Grande7 rings3,961,641January 19, 2019
Taylor Swiftcardigan3,937,822July 24, 2020
Taylor Swiftexile3,829,002July 24, 2020
Taylor SwiftLWYMMD3,828,478August 25, 2017
Taylor Swiftwillow3,645,354December 11, 2020
Taylor SwiftMe!3,578,756April 26, 2019

Also on Spotify, Rodrigo has seen a sizable increase in her overall daily streams. On January 7, the day before the release of 'drivers license,' she had 643,000 streams, but that rose to 2.83 million on the day of release, and up to 7.52 million on Jan. 9. It continued rising after that, to 11.73 million on Jan. 10, 17.42 million on Jan. 11, and 19.46 million on Jan. 12. That Jan. 12 figure trailed only Taylor Swift (24.67 million) and Ariana Grande (22.31 million) for female artists that day. Among male artists, only San Benito (29.7 million) and Juice Wrld (21.88 million), were higher. 

Rodrigo had 1.88 million unique listeners on Sat. Jan 9, which went up to 2.93 million on Sun. Jan. 10, and to 4.38 million on Mon. Jan. 11. 

Additionally, between Jan. 8 - Jan. 10, the song was estimated to have been streamed 21 million times in the U.S. and sold more than 16,000 copies according to Nielsen. It has also ranked atop the Apple Music and iTunes charts for now four days in a row (though neither of those services release numerical data on song streams). It's unclear how much higher the song is going to get, but even if this is the peak, it will still easily debut at the top spot on the charts next week and will hold these Spotify records for quite some time. 

Source: Nielsen Media Research

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