Wednesday, January 27, 2021

Presidential Inauguration Ratings: January 20, 2021

Below is a breakdown of the Nielsen ratings for Presidential Inauguration coverage on January 20, 2021. It's difficult to get a solid gauge of the total viewership, but Nielsen reported that the 17-network average from 10am-4pm totaled 33.8 million viewers. In the half-hour containing the the actual swearing-in ceremony, 11:45am-12:15am, the seven major networks combined for 41.372 million viewers with at least another ~400,000 from CNBC and ~200,000 from HLN, and ~100,000 from BET not included in that total. 

Inauguration Ratings: 11:45am-12:15pm for CNN, ABC, NBC, MSNBC, CBS, Fox News, & Univision
SHOWNETTIMEViewers
PRESIDENTIAL INAUGURATIONCNN11:45 AM9,994,000
PRESIDENTIAL INAUGURATIONABC11:45 AM7,655,000
PRESIDENTIAL INAUGURATIONNBC11:45 AM6,885,000
PRESIDENTIAL INAUGURATIONMSNBC11:45 AM6,528,000
PRESIDENTIAL INAUGURATIONCBS11:45 AM6,068,000
PRESIDENTIAL INAUGURATIONFOX NEWS11:45 AM2,742,000
PRESIDENTIAL INAUGURATIONUNIVISION11:45 AM1,500,000
PRESIDENTIAL INAUGURATIONCNBC11:00 AM424,000
PRESIDENTIAL INAUGURATIONHLN11:00 AM199,000
PRESIDENTIAL INAUGURATIONHLN12:00 PM189,000
PRESIDENTIAL INAUGURATIONBET11:00 AM103,000
*CNBC: 11:00am-2:00pm
*HLN: 11:00am-12:00pm & 12:00pm-1:00pm
*BET: 11:00am-1:00pm

Full Day (11am-4pm) & Primetime (8:30-10pm) Averages:
SHOWNETTIMEViewers25-54
PRESIDENTIAL INAUGURATIONCNN11-4PM7,737,0002,710,000
PRESIDENTIAL INAUGURATIONABC11-4PM5,370,0001,599,000
PRESIDENTIAL INAUGURATIONMSNBC11-4PM5,326,0001,251,000
PRESIDENTIAL INAUGURATIONNBC11-4PM4,714,0001,523,000
PRESIDENTIAL INAUGURATIONCBS11-4PM4,133,000987,000
PRESIDENTIAL INAUGURATIONFOX NEWS11-4PM2,166,000444,000
PRESIDENTIAL INAUGURATIONUNIVISION11-4PM1,300,000494,000
PRESIDENTIAL INAUGURATIONCNN8:30-10PM6,677,0002,371,000
PRESIDENTIAL INAUGURATIONMSNBC8:30-10PM4,413,0001,208,000
PRESIDENTIAL INAUGURATIONNBC8:30-10PM3,863,0001,262,000
PRESIDENTIAL INAUGURATIONABC8:30-10PM3,658,0001,079,000
PRESIDENTIAL INAUGURATIONFOX NEWS8:30-10PM3,207,000561,000
PRESIDENTIAL INAUGURATIONCBS8:30-10PM3,044,000769,000

Hour-by Hour breakdowns for Cable Nets: primetime ratings are located here.
SHOWNETTIME18-49
Rating
Viewers
(millions)
PRESIDENTIAL INAUGURATIONCNN6:00 AM0.171.185
PRESIDENTIAL INAUGURATIONCNN7:00 AM0.281.999
PRESIDENTIAL INAUGURATIONCNN8:00 AM0.613.924
PRESIDENTIAL INAUGURATIONCNN9:00 AM0.814.343
PRESIDENTIAL INAUGURATIONCNN10:00 AM1.306.223
PRESIDENTIAL INAUGURATIONCNN11:00 AM2.049.326
PRESIDENTIAL INAUGURATIONCNN12:00 PM2.3110.011
PRESIDENTIAL INAUGURATIONCNN1:00 PM1.867.807
PRESIDENTIAL INAUGURATIONCNN2:00 PM1.597.158
PRESIDENTIAL INAUGURATIONCNN3:00 PM1.466.600
PRESIDENTIAL INAUGURATIONCNN4:00 PM1.396.397
PRESIDENTIAL INAUGURATIONCNN5:00 PM1.316.006
PRESIDENTIAL INAUGURATIONCNN6:00 PM1.255.347
PRESIDENTIAL INAUGURATIONCNN11:00 PM0.622.672
FOX AND FRIENDSFOX NEWS6:00 AM0.070.917
FOX AND FRIENDSFOX NEWS7:00 AM0.101.325
FOX AND FRIENDSFOX NEWS8:00 AM0.232.543
INAUGURATION OF JOE BIDENFOX NEWS9:00 AM0.252.197
INAUGURATION OF JOE BIDENFOX NEWS10:00 AM0.282.283
INAUGURATION OF JOE BIDENFOX NEWS11:00 AM0.302.729
INAUGURATION OF JOE BIDENFOX NEWS12:00 PM0.372.868
INAUGURATION OF JOE BIDENFOX NEWS1:00 PM0.282.237
INAUGURATION OF JOE BIDENFOX NEWS2:00 PM0.251.891
INAUGURATION OF JOE BIDENFOX NEWS3:00 PM0.261.955
INAUGURATION OF JOE BIDENFOX NEWS4:00 PM0.281.940
FIVE, THEFOX NEWS5:00 PM0.303.135
SPECIAL RPT W/BRET BAIERFOX NEWS6:00 PM0.262.349
FOX NEWS AT NIGHTFOX NEWS11:00 PM0.131.301
MORNING JOE: PRES INAUGURATIONMSNBC6:00 AM0.202.101
PRESIDENTIAL INAUGURATIONMSNBC9:00 AM0.514.124
PRESIDENTIAL INAUGURATIONMSNBC11:30 AM1.056.790
PRESIDENTIAL INAUGURATIONMSNBC12:30 PM0.745.188
DEADLINE: WHITE HOUSEMSNBC4:00 PM0.604.848
PRESIDENTIAL INAUGURATIONMSNBC6:00 PM0.553.923
PRESIDENTIAL INAUGURATIONMSNBC7:39 PM0.564.019
11TH HOUR W/B. WILLIAMSMSNBC11:00 PM0.372.956
PRESIDENTIAL INAUGURATIONMSNBC12:00 AM0.181.299
PRESIDENTIAL INAUGURATIONMSNBC2:00 AM0.090.725
NATIONAL REPORTNEWSMAX9:00 AM0.060.525
INAUGURATION 2021NEWSMAX11:00 AM0.070.428
AMERICAN AGENDANEWSMAX3:30 PM0.060.400
CHRIS SALCEDO SHOW, THENEWSMAX5:00 PM0.050.444
SPICER & CONEWSMAX6:00 PM0.060.547

Source: Nielsen Media Research

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