Broadcast & Cable Nielsens: Week Ending March 28, 2004

Below are the Nielsen ratings for the 27th week of the 2003-04 television broadcast season; most reruns are excluded from the list. Final 18-49 ratings and viewership (in millions) are provided in the first chart. The second chart includes data for cable programs that aired this week.

Broadcast ratings:

Show	Net	18-49 Rating	Viewers (millions)
AMERICAN IDOL-TUESDAY	FOX	11.5/30	26.971
APPRENTICE	NBC	10.8/27	22.845
AMERICAN IDOL-WEDNESDAY	FOX	8.8/23	20.386
CSI: MIAMI	CBS	7.3/19	20.327
EVERYBODY LOVES RAYMOND	CBS	6.4/16	18.040
60 MINUTES	CBS	4.1/12	16.740
SURVIVOR: ALL-STARS-3/24	CBS	6.3/17	16.701
TWO AND A HALF MEN	CBS	5.9/15	16.428
WILL & GRACE	NBC	7.6/20	15.943
FEAR FACTOR	NBC	6.8/18	15.251
LAW AND ORDER	NBC	5.2/15	15.046
CROSSING JORDAN	NBC	5.3/14	14.675
LAW AND ORDER: CRIM INTENT	NBC	4.7/11	14.400
COLD CASE	CBS	3.5/9	14.259
LAS VEGAS	NBC	5.9/15	13.601
KING OF QUEENS	CBS	5.1/13	12.977
STILL STANDING	CBS	4.1/11	12.066
EXTREME MAKEOVER: HOME ED.	ABC	4.6/12	11.868
THAT '70S SHOW	FOX	5.8/16	11.647
CBS NCAA BSKBL CHMP-SAT 2	CBS	4.0/16	11.202
O.C.	FOX	5.2/13	11.093
YES, DEAR	CBS	3.8/11	11.073
WEST WING	NBC	3.4/8	10.760
SIMPSONS	FOX	5.0/13	10.52
CBS NCAA BSKBL CHP-THU 2	CBS	3.9/12	10.377
DATELINE FRI	NBC	3.3/11	10.04
SECRETS OF EXTREME MAKEOVER	ABC	4.1/10	9.84
THE PRACTICE	ABC	3.4/9	9.83
NYPD BLUE	ABC	3.5/9	9.69
48 HOURS-TUE SP	CBS	2.8/8	9.39
AVERAGE JOE: ADAM RETURNS	NBC	4.5/12	9.19
CBS NCAA BSKBL CHP-THU 1	CBS	2.9/10	9.17
THE STONES	CBS	3.6/9	9.15
CBS NCAA BSKBL CHMP-FR 2	CBS	3.7/13	9.14
MALCOLM IN THE MIDDLE	FOX	4.0/9	9.06
AMERICAN DREAMS	NBC	3.1/8	8.95
ALIAS	ABC	3.9/9	8.80
PRICE IS RIGHT-MILLN 3/27	CBS	2.6/8	8.54
DATELINE SUN-7PM	NBC	2.1/7	8.44
CBS NCAA BSKBL CHMP-FR 1	CBS	2.9/11	8.43
WORLD FIGURE SKATING CHAMP-SAT	ABC	1.6/5	8.37
AMERICA'S MOST WANTED	FOX	3.1/10	8.37
CRASH OF FLIGHT 323	ABC	2.2/6	8.18
GEORGE LOPEZ	ABC	2.7/10	8.16
AMERICA'S FUNN HOME VIDEOS	ABC	2.3/7	8.10
PRIMETIME THURSDAY	ABC	1.9/5	7.51
JESUS	CBS	2.1/6	7.48
COPS	FOX	2.9/11	7.41
CENTURY CITY-TUE	CBS	1.9/5	7.30
LIFE WITH BONNIE	ABC	2.4/7	6.93
WORLD FIGURE SKATING CHAMP-THU	ABC	1.3/3	6.82
THE D.A.	ABC	2.0/6	6.74
MARRIED TO THE KELLYS	ABC	2.4/8	6.69
ARRESTED DEVELOPMENT	FOX	3.0/7	6.53
KING OF THE HILL	FOX	3.1/9	6.29
BERNIE MAC	FOX	2.7/8	5.94
WHOOPI	NBC	1.8/5	5.91
AMERICA'S NXT TOP MODEL 2	UPN	2.8/7	5.89
A KNIGHT'S TALE	NBC	2.3/8	5.76
S. KING'S KINGDOM HOSPITAL	ABC	2.3/6	5.38
TRU CALLING	FOX	2.2/6	5.33
WWE SMACKDOWN	UPN	2.1/5	5.25
CENTURY CITY-SAT	CBS	1.6/5	5.02
HAPPY FAMILY	NBC	1.4/4	4.73
CRACKING UP	FOX	2.0/5	4.37
STEVE HARVEY'S BIG TIME	WB	1.3/4	3.89
REBA	WB	1.3/5	3.88
FOREVER EDEN-THU	FOX	1.7/4	3.62
WONDERFALLS	FOX	1.4/4	3.25
GROUNDED FOR LIFE	WB	1.3/4	3.14
PLAYING IT STRAIGHT	FOX	1.4/5	3.10
JAMIE KENNEDY	WB	1.3/3	2.88
HIGH SCHOOL REUNION	WB	1.4/3	2.67
LIKE FAMILY	WB	1.0/3	2.65
HELP	WB	1.0/3	2.51
GAME OVER-8P	UPN	0.6/2	1.63
GAME OVER-9P	UPN	0.5/2	1.48

Cable ratings:

Show	NET	Viewers (millions)
WWE ENTERTAINMENT	SPIKE	5.658
WWE ENTERTAINMENT	SPIKE	5.628
SPONGEBOB	NICK	4.450
FAIRLY ODD PARENTS	NICK	4.247
FAIRLY ODD PARENTS	NICK	4.206
FAIRLY ODD PARENTS	NICK	4.084
SPONGEBOB	NICK	3.916
SPONGEBOB	NICK	3.895
FAIRLY ODD PARENTS	NICK	3.806
LAW & ORDER	TNT	3.770
JIMMY NEUTRON	NICK	3.638
LAW & ORDER: SVU	USA	3.495
FAIRLY ODD PARENTS	NICK	3.425
SPONGEBOB	NICK	3.351
THE SHIELD	FX	3.23
LAW & ORDER	TNT	3.225
PREMIUM CABLE
THE SOPRANOS	HBO	9.685
DEADWOOD	HBO	4.879
WHAT A GIRL WANTS	HBO	2.450
OLD SCHOOL	HBO	1.901
BAD 3/27/04	HBO	1.859

Cable 18-49:

Show	NET	18-49 (000s)
WWE Entertainment	SPK	3068
WWE Entertainment	SPK	2960
Chappelles Show	CMDY	2482
Newlyweds: Nick & Jessica	MTV	2376
South Park	CMDY	2288
The Shield	FX	2148
Romeo Must Die	TBSC	2055
Pimp My Ride	MTV	2038
American Chopper	DISC	1788
What Women Want	TNT	1764

-The Sopranos (HBO) - 5.2/12 adults 18-49 rating/share

-Deadwood (HBO) - 2.5/7

-WWE Entertainment (USA) - 2.4/4

-Chappelle's Show (Comedy Central) - 1.9/5

-The Shield (FX) - 1.7/5

Source: Nielsen Media Research via The Los Angeles Times, CBS Press Express, Media Life Magazine, Variety, TV Tango, and Marc Berman's Programming Insider (MediaWeek)