Broadcast & Cable Nielsens: Week Ending March 14, 2004

Below are the Nielsen ratings for the 25th week of the 2003-04 television broadcast season; most reruns are excluded from the list. Final household (HH) ratings, 18-49 ratings, and viewership (in millions) are provided in the first chart. The second chart includes data for cable programs that aired this week.

Broadcast ratings:

Show	Net	HH Rating	18-49 Rating	Viewers (millions)
CSI	CBS	16.8/25	10.0/24	27.402
AMERICAN IDOL-TUE	FOX	14.5/22	10.7/28	24.569
SURVIVOR: ALL-STARS	CBS	12.6/20	8.7/23	22.630
AMERICAN IDOL-WED	FOX	13.0/20	9.7/26	22.023
WITHOUT A TRACE	CBS	13.0/22	6.8/18	19.683
APPRENTICE	NBC	12.3/18	9.7/23	19.207
COLD CASE	CBS	8.2/13	3.7/10	15.920
WILL & GRACE	NBC	10.4/16	7.3/19	15.611
FEAR FACTOR	NBC	8.5/13	6.5/18	15.150
LAW & ORDER: CRIMINAL INTENT	NBC	9.3/14	4.9/12	14.624
PRINCESS DIANA: SECRET TAPES 2	NBC	10.1/17	5.9/16	14.197
CROSSING JORDAN-SUN	NBC	8.8/15	4.6/12	12.790
60 MINUTES	CBS	8.2/14	2.4/8	12.536
FAMILY SINS	CBS	8.2/13	3.9/10	12.30
CRACKING UP PREVIEW-TUE	FOX	7.0/11	5.1/13	11.254
THAT '70S SHOW	FOX	7.0/12	5.3/16	10.877
THE SIMPSONS	FOX	5.8/9	4.8/13	10.670
JAG	CBS	6.4/11	2.4/7	10.452
NYPD BLUE	ABC	7.1/12	3.5/9	10.377
EXTREME MAKEOVER-WED	ABC	6.8/11	4.0/11	9.831
CROSSING JORDAN-FRI	NBC	6.6/12	3.2/10	9.69
20/20-MON	ABC	6.8/11	2.6/7	9.688
JOAN OF ARCADIA	CBS	6.0/11	2.7/9	9.64
THE GUARDIAN	CBS	6.7/10	2.1/5	9.55
CRACKING UP PREVIEW-WED	FOX	6.3/10	4.2/11	9.50
DATELINE-SUN	NBC	6.4/11	2.7/9	9.49
20/20-FRI	ABC	6.6/12	2.8/9	9.28
MOVIE: JUDAS-MON	ABC	6.2/10	2.6/7	9.14
THE PRACTICE	ABC	6.1/10	3.3/9	9.08
AMERICAN DREAMS	NBC	5.6/9	3.1/8	8.97
DATELINE-FRI	NBC	6.4/11	2.3/7	8.87
MY WIFE AND KIDS	ABC	5.5/9	3.1/9	8.75
ACCORDING TO JIM 9PM	ABC	5.6/8	3.3/8	8.61
STEVEN KING'S KINGDOM HOSPITAL	ABC	5.7/10	3.7/10	8.52
60 MINUTES II	CBS	5.9/10	1.8/5	8.48
LESS THAN PERFECT	ABC	5.5/8	3.3/8	8.36
AMERICA'S FUNNIEST HOME VIDEOS	ABC	4.9/9	2.6/8	8.34
48 HOURS-WED	CBS	5.8/10	2.4/7	7.83
BEHIND THE CAMERA-MON	NBC	5.4/9	3.6/9	7.83
AMERICA'S MOST WANTED	FOX	4.8/9	3.1/10	7.71
MALCOLM IN THE MIDDLE	FOX	4.3/7	3.2/7	7.61
COPS	FOX	4.7/9	2.9/11	7.60
HACK	CBS	4.9/9	1.5/5	7.55
ALIAS	CBS	4.7/7	3.1/7	7.43
BERNIE MAC SHOW	FOX	4.3/7	3.3/8	7.26
STAR SEARCH	CBS	4.3/8	1.8/6	6.84
48 HOURS -FRI	CBS	4.7/8	2.1/6	6.76
KING OF THE HILL	FOX	3.5/6	2.7/9	5.92
FOREVER EDEN-MON	FOX	3.8/6	2.8/7	5.74
AMERICA'S NEXT TOP MODEL	UPN	3.9/6	2.7/7	5.66
PRIMETIME THURSDAY	ABC	4.1/7	1.9/5	5.64
ARRESTED DEVELOPMENT	FOX	3.4/5	2.2/5	5.37
MARRIED TO THE KELLYS	ABC	3.3/6	2.0/7	5.36
OLIVER BEENE	FOX	3.1/5	2.1/6	5.24
PLAYING IT STRAIGHT	FOX	3.4/6	2.1/7	5.03
35TH NAACP IMAGE AWARDS	FOX	3.4/5	1.9/5	4.96
CHARMED	WB	3.0/5	2.2/6	4.82
WWE SMACKDOWN	UPN	3.1/5	1.8/4	4.65
WONDERFALLS	FOX	3.1/5	1.8/5	4.31
HIGH SCHOOL REUNION	WB	2.4/4	1.8/4	3.40
JAMIE KENNEDY	WB	1.7/3	1.0/3	2.72
THE MANIA OF WRESTLEMANIA	UPN	1.7/3	1.2/4	2.68
THE HELP	WB	1.6/3	1.0/3	2.30
GAME OVER	UPN	1.4/2	0.7/2	1.98
THE MULLETS	UPN	1.2/2	0.6/2	1.67

Cable ratings:

Show	NET	Viewers (millions)
WWE RAW ZONE	SPIKE	5.086
WWE RAW	SPIKE	4.789
SPONGEBOB	NICK	4.630
SPONGEBOB	NICK	4.630
FAIRLY ODD PARENTS	NICK	4.548
FAIRLY ODD PARENTS	NICK	4.462
LAW & ORDER	TNT	4.391
FAIRLY ODD PARENTS	NICK	4.209
SPONGEBOB	NICK	4.182
REAL WORLD XIV	MTV	4.175
LAW & ORDER	TNT	4.114
SPONGEBOB	NICK	4.075
LAW & ORDER: SVU	USA	3.788
LAW & ORDER	TNT	3.734
LAW & ORDER: SVU	USA	3.713
TOUCHING EVIL	USA	3.3
THE SHIELD	FX	2.82
PREMIUM CABLE
THE SOPRANOS	HBO	9.969
WCB: 3/13/04 (MOSLEY VS. WRIGHT)	HBO	3.673
CURB YOUR ENTHUSIASM	HBO	3.361
WCB: 3/13/04 (PRE 2)	HBO	3.164
WCB: 3/13/04 (POST)	HBO	3.096

Cable 18-49:

Show	NET	18-49 (000s)
Real World XIV	MTV	3120
WWE Entertainment	SPK	2924
WWE Entertainment	SPK	2572
American Chopper	DISC	2245
Newlyweds: Nick & Jessica	MTV	2184
The Shield	FX	2024
Men In Black	TNT	1903
RW/RR Challenge: Inferno	MTV	1880
Pimp My Ride	MTV	1809
Trading Spaces Home Free	TLC	1761

-The Sopranos (HBO) - 5.2/12 adults 18-49 rating/share

-Real World XIV (MTV) - 2.4

-The Shield (FX) - 1.6/4

CLICK TO SEE FULL WEEKLY 18-49 CHART

CLICK TO SEE FULL WEEKLY VIEWERSHIP CHART

Source: Nielsen Media Research via The Los Angeles Times, CBS Press Express, Media Life Magazine, Variety, TV Tango, and Marc Berman's Programming Insider (MediaWeek)