Friday April 1, 2016 Nielsen Finals

ESPN coverage of 'NBA Basketball' easily led an otherwise slow night on Friday cable. Coverage of the Celtics v. Warriors led the day with a 1.14 rating in the key demo, and took easy victories in males 12-34 (1.4 rating) and men 18-49 (1.67). With 2.69 million viewers, it was also the highest-viewed program on cable. On Lifetime, the 'Bring it! Reunion' saw the day's second-highest returns in women 18-49 (0.59), just 3 hundredths behind basketball. In total viewers, the program was at just over 1 million viewers. Over on Disney Channel, 'Stuck in the Middle' delivered the day's best numbers in females 12-34 (0.64 rating) and logged 1.59 million viewers. On the same net, 'Bunk'd' notched a 0.55 rating in that demo with 1.47 million viewers, and 'Backstage' was also at 0.55 with 1.12 million viewers. Elsewhere on the scripted side was USA's 'Motive' (0.20/706,000), Syfy's 'Wynonna Earp' (0.20/801,000), Cinemax's 'Banshee' (0.10/356,000), HBO's 'Animals.' (0.04/149,000), and Chiller's 'Slasher' (0.02/76,000). 

Broadcast finals:

Program	Net	HH	A18-49	A18-34	A25-54	Viewers (millions)
20/20	ABC	3.2/6	1.04/4	0.6/3	1.4/4	4.729
The Amazing Race	CBS	3.6/7	1.096/5	0.7/4	1.5/5	5.830
Hawaii Five-0	CBS	5.3/10	1.11/4	0.6/3	1.6/5	8.454
Blue Bloods	CBS	6.5/12	1.21/5	0.6/3	1.8/6	10.396
Grimm	NBC	2.6/5	0.91/3	0.5/3	1.3/4	4.052
Dateline NBC	NBC	2.8/5	0.88/3	0.4/2	1.3/4	4.108
Sleepy Hollow	FOX	1.6/3	0.645/3	0.4/2	0.9/3	2.621
Hell’s Kitchen	FOX	1.6/3	0.79/3	0.5/2	1.1/3	2.610
The Vampire Diaries	CW	0.7/1	0.43/2	0.3/2	0.5/2	1.068
The Originals	CW	0.6/1	0.4/1	0.3/1	0.4/1	0.926

Subdemos:

Show	W18-34	M18-34	W18-49	M18-49
20/20	0.7/3	0.4/2	1.3/4	0.8/3
The Amazing Race	0.9/4	0.6/3	1.3/5	0.9/4
Hawaii Five-0	0.7/3	0.5/3	1.3/5	0.9/4
Blue Bloods	0.8/4	0.4/2	1.5/5	1.0/4
Grimm	0.7/3	0.4/2	1.1/4	0.8/3
Dateline	0.6/3	0.3/2	1.1/4	0.7/3
Sleepy Hollow	0.5/2	0.4/2	0.7/3	0.6/3
Hell's Kitchen	0.6/3	0.4/2	0.9/3	0.6/3
The Vampire Diaries	0.5/2	0.2/1	0.6/2	0.3/1
The Originals	0.4/2	0.2/1	0.5/2	0.3/1

Cable finals:

SHOW	CHANNEL	18-49	Viewers (millions)
NBA: BOSTON/GOLDEN STATE	ESPN	1.14	2.691
NBA: CLEVELAND/ATLANTA	ESPN	0.75	1.868
CHILDRENS HOSPITAL	ADULT SWIM	0.51	1.066
LION GUARD	DISNEY CHANNEL	0.41	1.604
BRING IT! REUNION	LIFETIME	0.40	1.004
ATLANTA PLASTIC	LIFETIME	0.38	0.936
DOC MCSTUFFINS	DISNEY CHANNEL	0.37	1.547
YUKON MEN	DISCOVERY CHANNEL	0.35	1.590
PJ MASKS	DISNEY CHANNEL	0.34	1.427
STUCK IN THE MIDDLE	DISNEY CHANNEL	0.28	1.594
FOR BETTER OR WORSE (9:30PM)	OWN	0.28	0.753
FOR BETTER OR WORSE (9PM)	OWN	0.28	0.724
BURGERS, BREW & QUE	FOOD NETWORK	0.26	0.781
BUNKD	DISNEY CHANNEL	0.25	1.473
UNCLE GRANDPA	CARTOON NET	0.22	0.962
WYNONNA EARP	SYFY	0.20	0.801
MOTIVE	USA NETWORK	0.20	0.706
AMERICAN RESTORATION	HISTORY	0.20	0.852
INSANE POOLS: OFF THE DEE	ANIMAL PLANET	0.19	0.566
MAKO MERMAIDS	DISNEY CHANNEL	0.19	1.070
BACKSTAGE	DISNEY CHANNEL	0.18	1.124
KENDRA ON TOP (9:30PM)	WETV	0.18	0.442
PEOPLES COUCH, THE	BRAVO	0.17	0.456
SAY YES TO THE DRESS	TLC	0.17	0.780
DEAD 7	SYFY	0.17	0.579
KENDRA ON TOP (9PM)	WETV	0.16	0.432
KENDRA ON TOP (8PM)	WETV	0.13	0.360
WHAT IF WE GET MARRIED	TLC	0.13	0.467
MILLION DOLLAR GENIUS	HISTORY	0.12	0.482
TEXAS FLIP AND MOVE	DIY NETWORK	0.10	0.544
BANSHEE	CINEMAX	0.10	0.356
PARANORMAL LOCKDOWN	DEST AMERICA	0.10	0.364
WALK THE PRANK PREVIEW	DISNEY XD	0.08	0.482
CESAR 911	NAT GEO WILD	0.05	0.280
DRIVEN TO LOVE	WETV	0.05	0.140
ANIMALS.	HBO	0.04	0.149
TEENNICK TOP 10	TEENNICK	0.03	0.147
UNCOMMON SENSE	MTV2	0.03	0.072
BINGE THINKING	MTV2	0.03	0.070
SLASHER	CHILLER	0.02	0.076

Cable subdemos:

Show	F12-34	M12-34	W18-49	M18-49
NBA: BOSTON/GOLDEN STATE	0.49	1.40	0.62	1.67
NBA: CLEVELAND/ATLANTA	0.30	0.79	0.43	1.08
CHILDRENS HOSPITAL	0.59	0.69	0.50	0.53
BRING IT! REUNION	0.55	0.17	0.59	0.20
ATLANTA PLASTIC	0.48	0.19	0.55	0.20
STUCK IN THE MIDDLE	0.64	0.37	0.34	0.22
FOR BETTER OR WORSE (9:30PM)	0.18	0.10	0.39	0.17
FOR BETTER OR WORSE (9PM)	0.18	0.12	0.39	0.16
BUNKD	0.55	0.32	0.33	0.18
WYNONNA EARP	0.11	0.11	0.17	0.24
BACKSTAGE	0.55	0.18	0.22	0.13
KENDRA ON TOP (9:30PM)	0.18	0.06	0.27	0.08
PEOPLES COUCH, THE	0.19	0.05	0.26	0.09
SAY YES TO THE DRESS	0.19	0.07	0.27	0.07

PUT:

PUT (18-49) %
8pm - 8:30pm	22.5
8:30pm - 9pm	24.1
9pm - 9:30pm	25.6
9:30pm - 10pm	26.9
10pm - 10:30pm	27.1
10:30pm - 11pm	26.7

Source: Nielsen Media Research via ShowBuzzDaily & Programming Insider