Friday April 8, 2016 Nielsen Finals

ESPN's coverage of the 'Masters Golf Tournament' led a snoozy Friday on cable, averaging a 0.62 rating among adults 18-49 and 3.06 million viewers. It also led among men of that demographic with a 1.01 rating and ranked second among males 12-34 (0.66) behind Adult Swim's 'Children Hospital' (0.86, 1.41 million viewers). That program also ranked third among females 12-34 (0.64 rating) behind Disney Channel's 'Stuck in the Middle' (0.70, 1.64 million) and 'Backstage' (0.69, 1.25 million). Disney's other entries were 'Bunk'd' (0.6, 1.4 million) and 'Mako Mermaids' (0.46, 924,000). Elsewhere in scripted content was USA Network's 'Motive' (0.22 in A18-49/727,000), Syfy's 'Wynonna Earp' (0.15/647,000), and Cinemax's 'Banshee' (0.10/277,000). Among lower-rated cables was MTV2's 'Uncommon Sense' (0.06/148,000) & 'Binge Thinking' (0.04/106,000), and the second-to-last episode of the season for Chiller's 'Slasher' (0.02/77,000). 

Broadcast finals:

Program	Net	HH	A18-49	A18-34	A25-54	Viewers (millions)
Last Man Standing	ABC	4.1/8	1.04/5	0.6/4	1.6/6	6.442
Dr. Ken	ABC	3.0/6	0.89/4	0.5/3	1.3/4	4.684
Shark Tank	ABC	3.5/6	1.248/5	0.8/4	1.7/5	5.418
20/20	ABC	3.4/6	1.06/4	0.6/3	1.5/5	5.012
The Amazing Race	CBS	3.5/7	1.07/5	0.7/4	1.4/5	5.512
Hawaii Five-0	CBS	5.5/10	1.09/4	0.6/3	1.7/5	8.625
Blue Bloods	CBS	6.6/12	1.23/5	0.6/3	1.8/6	10.348
Grimm	NBC	2.6/5	0.94/4	0.5/2	1.4/4	4.250
Dateline NBC	NBC	3.0/6	0.93/4	0.5/3	1.3/4	4.457
Sleepy Hollow	FOX	1.9/4	0.73/3	0.4/2	1.1/4	2.962
Hell’s Kitchen	FOX	1.6/3	0.78/3	0.5/3	1.1/3	2.659
The Vampire Diaries	CW	0.7/1	0.349/1	0.2/1	0.4/1	1.034
The Originals	CW	0.6/1	0.32/1	0.2/1	0.4/1	0.887

Subdemos:

Show	W18-34	M18-34	W18-49	M18-49
Last Man Standing	0.7/4	0.5/3	1.2/5	0.9/4
Dr. Ken	0.5/3	0.4/3	1.1/4	0.7/3
Shark Tank	0.8/4	0.8/4	1.4/5	1.1/4
20/20	0.7/3	0.6/3	1.3/5	0.8/3
The Amazing Race	0.8/4	0.6/3	1.3/5	0.9/4
Hawaii Five-0	0.6/3	0.6/3	1.3/5	0.9/4
Blue Bloods	0.6/3	0.5/3	1.4/5	1.0/4
Grimm	0.6/3	0.4/2	1.0/4	0.8/3
Dateline	0.7/3	0.4/2	1.2/4	0.7/3
Sleepy Hollow	0.5/2	0.3/2	0.8/3	0.7/2
Hell's Kitchen	0.6/3	0.4/2	0.9/3	0.6/3
The Vampire Diaries	0.3/2	0.2/1	0.4/2	0.3/1
The Originals	0.3/1	0.2/1	0.4/1	0.2/1

Cable finals:

SHOW	CHANNEL	18-49	Viewers (millions)
MASTERS GOLF TOURNAMENT	ESPN	0.62	3.060
CHILDRENS HOSPITAL	ADULT SWIM	0.60	1.411
SOFIA THE FIRST	DISNEY CHANNEL	0.37	1.270
PPG 2016	CARTOON NET	0.36	1.567
DINERS, DRIVE INS & DIVES	FOOD NETWORK	0.36	1.199
BURGERS, BREW & QUE	FOOD NETWORK	0.31	0.886
YUKON MEN	DISCOVERY CHANNEL	0.31	1.440
STUCK IN THE MIDDLE	DISNEY CHANNEL	0.30	1.637
FOR BETTER OR WORSE	OWN	0.29	0.803
REAL TIME WITH BILL MAHER	HBO PRIME	0.26	1.302
NASCAR XFINITY SERIES	FOX SPORTS 1	0.25	1.172
BACKSTAGE	DISNEY CHANNEL	0.24	1.254
BUNKD	DISNEY CHANNEL	0.23	1.395
LOVE IT LIST IT TOO	HGTV	0.22	0.900
MOTIVE	USA NETWORK	0.22	0.727
ATLANTA PLASTIC	LIFETIME	0.21	0.571
LOVE IT LIST IT TOO	HGTV	0.21	0.818
STRANGER IN MY HOME, A	ID	0.20	0.836
PEOPLES COUCH, THE	BRAVO	0.20	0.488
INSANE POOLS: OFF THE DEE	ANIMAL PLANET	0.19	0.548
MOTHER/DAUGHTER EXPERIMEN	LIFETIME	0.17	0.430
VANDERPUMP FIRST LOOK	BRAVO	0.16	0.385
MAKO MERMAIDS	DISNEY CHANNEL	0.15	0.924
WYNONNA EARP	SYFY	0.15	0.647
KENDRA ON TOP (9:30PM)	WETV	0.15	0.358
SAY YES TO THE DRESS	TLC	0.14	0.710
KENDRA ON TOP (9PM)	WETV	0.14	0.358
WHAT IF WE GET MARRIED	TLC	0.14	0.531
VICE	HBO PRIME	0.12	0.510
NBA: MEMPHIS/DALLAS	NBA-TV	0.10	0.343
BANSHEE	CINEMAX	0.10	0.277
SUPERFAN SUITE	FREEFORM	0.10	0.258
PARANORMAL LOCKDOWN	DEST AMERICA	0.09	0.352
TEENAGE MUTAN NINJA TRT12	NICKTOONS	0.06	0.248
UNCOMMON SENSE S2	MTV2	0.06	0.148
ANIMALS.	HBO PRIME	0.05	0.246
CELEBRITY NAME GAME	POP	0.05	0.133
TEENICK TOP 10	TEENNICK	0.05	0.225
BINGE THINKING	MTV2	0.04	0.106
SLASHER	CHILLER	0.02	0.077

Cable subdemos:

Show	F12-34	M12-34	W18-49	M18-49
MASTERS GOLF TOURNAMENT	0.12	0.66	0.23	1.01
CHILDRENS HOSPITAL	0.64	0.86	0.58	0.63
STUCK IN THE MIDDLE	0.70	0.33	0.14	0.18
FOR BETTER OR WORSE	0.27	0.19	0.37	0.21
REAL TIME WITH BILL MAHER	0.07	0.17	0.21	0.32
BACKSTAGE	0.69	0.26	0.32	0.16
BUNKD	0.60	0.38	0.31	0.15
ATLANTA PLASTIC	0.20	0.11	0.29	0.13
PEOPLES COUCH, THE	0.16	0.07	0.26	0.13
MOTHER/DAUGHTER EXPERIMEN	0.20	0.12	0.24	0.10
MAKO MERMAIDS	0.46	0.21	22.00	0.08
KENDRA ON TOP (9:30PM)	0.15	0.04	0.21	0.08
SAY YES TO THE DRESS	0.17	0.05	0.21	0.08
KENDRA ON TOP (9PM)	0.21	0.04	0.22	0.06

PUT:

PUT (18-49) %
8pm - 8:30pm	22.6
8:30pm - 9pm	24.2
9pm - 9:30pm	25.7
9:30pm - 10pm	26.7
10pm - 10:30pm	26.8
10:30pm - 11pm	26.5

Source: Nielsen Media Research via ShowBuzzDaily & Programming Insider