Thursday March 31, 2016 Nielsen Finals

TNT's coverage of 'NBA Basketball' between the LA Clippers and Oklahoma City Thunder led all of cable on Thursday with a 0.77 A18-49 rating and 1.76 million viewers. The game also led the day in males 12-34 (1.05 rating) and men 18-49 (1.06). On USA Network, 'WWE Smackdown' also showed strength in those subdemos (0.71/0.78 ratings respectively) and was the highest-viewed program on the list with 2.33 million viewers. In female-skewing programs, Lifetime's 'Project Runway All Stars' saw success in women 18-49 (0.56 rating) and MTV's 'Real World: Go Big or Go Home' saw modest returns in females 12-34 (0.42); in total viewers, those two programs were at 1.42 million and 475,000. In scripted fare, 'Archer,' on FX, remained strong with 0.75 rating in M12-34 and 1.07 million viewers. Other programs of note include: WEtv's 'Mary Mary' (0.21/505,000), CMT's 'Party Down South' (0.25/505,000) & 'Redneck Island' (0.13/279,000), Pop's 'Celebrity Name Game' (0.06/133,000), and Showtime's 'Gigolos' (0.05/220,000). 

Broadcast finals:

Program	Net	HH	A18-49	A18-34	A25-54	Viewers (millions)
Grey’s Anatomy	ABC	5.4/9	2.17/8	1.7/8	2.6/8	7.768
Scandal	ABC	4.5/8	1.73/6	1.3/6	2.1/6	6.436
The Catch	ABC	3.6/7	1.03/4	0.6/3	1.5/4	5.067
Big Bang Theory	CBS	8.8/16	3.54/14	2.0/10	4.9/16	14.237
Life in Pieces	CBS	4.4/8	1.73/6	1.1/5	2.5/7	7.225
2 Broke Girls	CBS	3.6/6	1.57/5	0.8/3	2.1/6	5.691
Rush Hour	CBS	3.2/6	1.09/4	0.7/3	1.5/4	5.063
You, Me and the Apocalypse	NBC	1.9/3	0.57/2	0.3/1	0.8/3	2.797
Shades of Blue	NBC	3.5/7	1.07/4	0.6/3	1.6/5	5.425
American Idol	FOX	5.6/10	2.07/7	1.4/6	2.8/8	9.105
DC’s Legends of Tomorrow	CW	1.3/2	0.69/3	0.5/3	0.8/3	1.965
The 100	CW	0.8/1	0.449/2	0.4/2	0.5/1	1.231

Subdemos:

Show	W18-34	M18-34	W18-49	M18-49
Grey's Anatomy	2.7/11	0.8/4	3.2/11	1.1/5
Scandal	1.9/8	0.7/3	2.6/8	0.9/3
The Catch	0.9/4	0.3/1	1.5/5	0.5/2
The Big Bang Theory	2.3/10	1.8/10	3.9/14	3.2/14
Life in Pieces	1.1/5	1.0/5	2.0/6	1.5/6
2 Broke Girls	0.9/4	0.7/3	1.8/6	1.3/5
Rush Hour	0.6/3	0.7/4	1.1/4	1.1/4
You, Me, and the Apocalypse	0.4/2	0.3/1	0.7/2	0.5/2
Shades of Blue	0.8/3	0.5/3	1.3/4	0.9/3
American Idol	1.7/7	1.0/5	2.6/8	1.6/6
Legends of Tomorrow	0.5/2	0.5/3	0.6/2	0.8/3
The 100	0.4/2	0.4/2	0.4/1	0.5/2

Cable finals:

SHOW	CHANNEL	18-49	Viewers (millions)
NBA: LA CLIPPERS/OKLA CITY	TNT	0.77	1.763
60 DAYS IN	A&E NETWORK	0.73	1.706
WWE SMACKDOWN	USA NETWORK	0.69	2.328
VIKINGS	HISTORY	0.69	2.301
ARCHER	FX	0.54	1.067
LIP SYNC BATTLE	SPIKE TV	0.51	1.045
HOUSE HUNTERS	HGTV	0.48	1.846
THE FIRST 48	A&E NETWORK	0.47	1.391
HOUSE HUNTERS INTL	HGTV	0.46	1.644
IMPRACTICAL JOKERS	TRUTV	0.45	0.853
NBA: CHICAGO/HOUSTON	TNT	0.42	1.079
THE EIGHTIES	CNN	0.40	1.415
PROJECT RUNWAY ALL STARS	LIFETIME	0.39	1.423
MASTERS OF FLIP	HGTV	0.37	1.321
REAL WORLD GO BIG GO HOME	MTV	0.26	0.475
CONAN	TBS NETWORK	0.25	0.530
PARTY DOWN SOUTH S5	CMT	0.25	0.505
MOTIVES & MURDERS:CRACKIN	ID	0.24	1.034
WE BARE BEARS	CARTOON NET	0.23	1.163
MY 600-LB LIFE: SUPER SIZE	TLC	0.23	0.593
SPORTSCENTER LATE       L	ESPN	0.22	0.518
NIT: GEORGE WASH/VALPARAISO	ESPN	0.22	0.781
MARY MARY	WETV	0.21	0.505
THOSE WHO CANT	TRUTV	0.19	0.343
FINDING BIGFOOT: N/A	ANIMAL PLANET	0.18	0.690
JOIN OR DIE – FERGUSON	HISTORY	0.17	0.627
MYSTERIES AT THE CASTLE	TRAVEL CHANNEL	0.15	0.597
REDNECK ISLAND 5	CMT	0.13	0.279
AMERICAN GREED	CNBC	0.12	0.415
SISTERS IN LAW	WETV	0.12	0.309
ADAM DEVINES HOUSE PARTY	COMEDY CENTRAL	0.09	0.199
INSIDE THE ACTORS STUDIO	BRAVO	0.09	0.270
BRINGING UP BATES	UP	0.08	0.250
ANIMATION DOMINATION	FXX	0.08	0.180
NIGHT CLASS	HISTORY	0.07	0.266
CELEBRITY NAME GAME	POP	0.06	0.133
AMERICARNA	VELOCITY	0.06	0.245
GIGOLOS S6	SHOWTIME	0.05	0.220
MAN V. CHILD CHEF SHOWDOWN	FYI	0.03	0.127
MAX SHRED	NICKTOONS	0.03	0.126
SMALL TOWN, BIG MAYOR	RFD	0.03	0.105

Cable subdemos:

Show	F12-34	M12-34	W18-49	M18-49
NBA: LA CLIPPERS/OKLA CITY	0.38	1.05	0.48	1.06
WWE SMACKDOWN	0.57	0.71	0.61	0.78
VIKINGS	0.31	0.42	0.62	0.76
ARCHER	0.25	0.75	0.36	0.72
LIP SYNC BATTLE	0.43	0.29	0.60	0.41
IMPRACTICAL JOKERS	0.35	0.60	0.39	0.50
NBA: CHICAGO/HOUSTON	0.23	0.50	0.30	0.55
PROJECT RUNWAY ALL STARS	0.33	0.09	0.56	0.21
REAL WORLD GO BIG GO HOME	0.42	0.15	0.35	0.17
PARTY DOWN SOUTH S5	0.20	0.19	0.25	0.24
MARY MARY	0.17	0.08	0.33	0.08

PUT:

PUT (18-49) %
8pm - 8:30pm	25.7
8:30pm - 9pm	27.6
9pm - 9:30pm	28.9
9:30pm - 10pm	29.9
10pm - 10:30pm	29.0
10:30pm - 11pm	27.5

Source: Nielsen Media Research via ShowBuzzDaily & Programming Insider