Monday April 4, 2016 Nielsen Finals

TBS's coverage of 'March Madness' between Villanova and North Carolina took an easy victory Monday on both broadcast and cable. The game scored a 4.52 rating among adults 18-49 (more than 2 full ratings points ahead of 2nd place 'The Voice') and 13.85 million viewers. It also notched huge numbers in both males 12-34 (5.0 rating) and men 18-49 (5.94). Over at USA Network, three hours of 'WWE Entertainment' ranged between 1.96 and 2.1 in M18-49 and 3.82 million and 4.29 million in total viewers. On VH1, 'Love & Hip Hop Atlanta' premiered its fifth season to a 2.26 among W18-49 (2.23 in F12-34) and 2.85 million viewers; this was down hugely from last year's premiere (3.54 million) and finale (3.41 million) and was actually the lowest-viewed premiere since the series premiere back in 2012 (1.92 million). On the same net, 'Black Ink Crew' began its fourth season with its best premiere viewership ever (2.22 million), up slightly from last year's premiere (2.12 million) though down a bit from last year's finale (2.53 million). In the subdemos, the program expectedly performed well in both W18-49 (1.82 rating) and F12-34 (1.72). Other programs of note include AMC's 'Better Call Saul' (0.81/1.93 million) which hit its lowest viewership ever, Bravo's 'Vanderpump Rules' (0.53/1.18 million), Syfy's 'The Magicians' (0.28/746,000), and Logo's 'RuPaul's Drag Race' (0.15/327,000). 

Broadcast finals:

Program	Net	HH	A18-49	A18-34	A25-54	Viewers (millions)
Dancing with the Stars	ABC	7.6/12	1.75/6	1.2/5	2.4/7	11.722
Castle	ABC	4.1/7	1.07/3	0.7/3	1.5/4	6.372
The Voice	NBC	6.4/10	2.45/8	1.6/6	3.4/9	10.427
Blindspot	NBC	3.6/6	1.35/4	0.8/3	1.8/5	5.536

Subdemos:

Show	W18-34	M18-34	W18-49	M18-49
Dancing With The Stars (ABC)	1.6/6	0.8/4	2.4/7	1.1/4
Castle (ABC)	0.9/3	0.4/2	1.4/4	0.7/2
The Voice (NBC)	2.1/8	1.1/5	3.1/10	1.8/6
Blindspot (NBC)	1.1/4	0.6/2	1.6/5	1.0/3

Cable finals:

SHOW	CHANNEL	18-49	Viewers (millions)
MARCH MADNESS: VILLANOVA/N CAROLINA	TBS NETWORK	4.52	13.853
WWE ENTERTAINMENT (8PM)	USA NETWORK	1.60	4.287
WWE ENTERTAINMENT (9PM)	USA NETWORK	1.56	4.178
LOVE & HIP HOP ATLANTA 5	VH1	1.49	2.847
WWE ENTERTAINMENT (10PM)	USA NETWORK	1.48	3.816
BLACK INK CREW 4	VH1	1.21	2.217
MARCH MADNESS: VILLANOVA/N CAROLINA	TNT	1.07	3.127
TEEN MOM II SSN7	MTV	0.88	1.559
BETTER CALL SAUL	AMC	0.81	1.930
STREET OUTLAWS: NOLA	DISCOVERY CHANNEL	0.57	1.431
VANDERPUMP RULES	BRAVO	0.53	1.183
MISFIT GARAGE	DISCOVERY CHANNEL	0.49	1.305
TEEN MOM II SPECIAL	MTV	0.48	0.901
SWAMP PEOPLE	HISTORY	0.43	1.822
SOUTHERN CHARM	BRAVO	0.39	0.994
TINY HOUSE HUNTERS (9:30PM)	HGTV	0.37	1.371
TINY HOUSE HUNTERS (9PM)	HGTV	0.34	1.267
MLB OPENING DAY      L: SEATTLE/TEXAS	ESPN	0.32	0.903
HOUSE HUNTERS	HGTV	0.31	1.519
MARCH MADNESS: VILLANOVA/N CAROLINA	TRUTV	0.31	0.772
DAILY SHOW	COMEDY CENTRAL	0.29	0.735
MAGICIANS, THE	SYFY	0.28	0.746
CAKE WARS 2	FOOD NETWORK	0.27	0.796
LISTED SISTERS	HGTV	0.27	0.962
WICKED TUNA	NAT GEO	0.26	0.822
HOUSE HUNTERS INTL	HGTV	0.26	1.279
CONAN	TBS NETWORK	0.25	0.553
MY 40 YEAR OLD CHILD	TLC	0.22	0.717
BILLION DOLLAR WRECK	HISTORY	0.22	0.815
DEADLY DEMANDS	ID	0.22	0.759
WATCH WHAT HAPPENS LIVE	BRAVO	0.21	0.551
MLB: CHICAGO CUBS/LA ANGELS	ESPN2	0.21	0.559
NIGHTLY SHOW	COMEDY CENTRAL	0.21	0.562
OCTONAUTS	DISNEY JUNIOR	0.20	0.808
AT MIDNIGHT	COMEDY CENTRAL	0.18	0.352
RUPAULS DRAG RACE 8	LOGO	0.15	0.327
FASHION POLICE WEEKLY	E!	0.14	0.467
GREAT HUMAN RACE	NAT GEO	0.12	0.373
DAMIEN	A&E NETWORK	0.12	0.371
BITTEN	SYFY	0.08	0.373
FATAL ATTRACTION	TV ONE	0.08	0.287
PICKLE AND PEANUT	DISNEY XD	0.07	0.319
YARD CRASHERS (10:30PM)	DIY NETWORK	0.06	0.186
YARD CRASHERS (10PM)	DIY NETWORK	0.06	0.194
GLAAD MEDIA AWARDS	LOGO	0.03	0.071

Cable subdemos:

Show	F12-34	M12-34	W18-49	M18-49
MARCH MADNESS (USA)	2.31	5.00	3.12	5.94
WWE ENTERTAINMENT (8PM)	0.93	2.01	1.11	2.10
WWE ENTERTAINMENT (9PM)	0.94	2.09	1.05	2.08
LOVE & HIP HOP ATLANTA 5	2.23	0.74	2.26	0.71
WWE ENTERTAINMENT (10PM)	0.92	1.94	1.00	1.96
BLACK INK CREW 4	1.72	0.58	1.82	0.59
MARCH MADNESS (TNT)	0.59	1.05	0.81	1.34
TEEN MOM II SSN7	1.36	0.35	1.33	0.43
BETTER CALL SAUL	0.36	0.70	0.57	1.04
VANDERPUMP RULES	0.56	0.19	0.83	0.23
TEEN MOM II SPECIAL	0.77	0.22	0.74	0.22
SOUTHERN CHARM	0.38	0.12	0.60	0.18
MARCH MADNESS (TRUTV)	0.22	0.35	0.23	0.39
MAGICIANS, THE	0.20	0.24	0.26	0.30

PUT:

PUT (18-49) %
8pm - 8:30pm	27.8
8:30pm - 9pm	30.3
9pm - 9:30pm	32.2
9:30pm - 10pm	33.5
10pm - 10:30pm	32.6
10:30pm - 11pm	31.3

Source: Nielsen Media Research via ShowBuzzDaily & Programming Insider