Thursday March 24, 2016 Nielsen Finals

TBS coverage of 'March Madness' dominated the cable ratings, drawing 4.03 million viewers for the game between Duke and Oregon and a strong 1.94 rating among men 18-49. The Texas A&M/Oklahoma game found 2.82 million viewers and a 1.21 M18-49 rating. Over at USA Network, 'WWE Smackdown' pulled a robust 2.5 million viewers and strong demo numbers across the board. Other highlights of the night include Lifetime's 'Project Runway Allstars' (0.55 rating among women 18-49) which logged 1.43 million viewers, and MTV's 'Real World' (0.37 in that demo) at 502,000. In finales, FX had the inaugural season finale of 'Baskets' (564,000) and IFC had the season finale of 'Portlandia' (120,000). Finally, Showtime's 'Gigolos' remained low with 149,000. 

Broadcast finals:

Program	Net	HH	A18-49	A18-34	A25-54	Viewers (millions)
Grey’s Anatomy	ABC	5.3/9	2.08/8	1.7	2.6/8	7.911
Scandal	ABC	4.3/7	1.58/5	1.2	2.0/6	6.147
The Catch (p)	ABC	4.1/7	1.22/4	0.8	1.7/5	5.846
March Madness: Villanova/Miami	CBS	3.6/7	1.5/7	1.2	1.8/7	5.590
March Madness: Kansas/Maryland	CBS	4.2/8	2.3/8	1.8	2.6/8	6.786
You, Me and the Apocalypse	NBC	1.8/3	0.56/2	0.3	0.8/3	2.684
Shades of Blue	NBC	3.4/6	1.048/4	0.5	1.5/4	5.130
American Idol	FOX	4.9/8	1.70/6	1.2	2.4/7	8.018

Subdemos:

Show	W18-34	M18-34	W18-49	M18-49
Grey's Anatomy	2.5/11	0.8/4	3.0/11	1.1/4
Scandal	1.7/7	0.7/3	2.4/8	0.8/3
The Catch	1.1/5	0.5/2	1.7/7	0.7/2
College Basketball: Villanova	0.8/4	1.6/10	1.1/5	2.0/9
College Basketball: Maryland	1.3/5	2.3/11	1.6/6	2.9/11
You, Me and the Apocalypse	0.4/2	0.3/1	0.6/2	0.5/2
Shades of Blue	0.6/2	0.4/2	1.2/4	0.9/3
American Idol	1.7/7	0.7/3	2.2/8	1.2/4

Cable finals:

SHOW	CHANNEL	18-49	Viewers (millions)
NCAA BSKBL CHMP: DUKE/OREGON	TBS NETWORK	1.41	4.029
NCAA BSKBL CHMP: TEXAS A&M/OKLA	TBS NETWORK	0.88	2.816
WWE SMACKDOWN	USA NETWORK	0.75	2.501
60 DAYS IN	A&E NETWORK	0.70	1.767
VIKINGS	HISTORY	0.67	2.363
FLIP OR FLOP	HGTV	0.60	2.283
THE FIRST 48	A&E NETWORK	0.48	1.460
IMPRACTICAL JOKERS	TRUTV	0.47	0.876
PAW PATROL	NICKELODEON	0.46	1.726
HOUSE HUNTERS	HGTV	0.42	1.969
COOKS VS. CONS	FOOD NETWORK	0.41	1.358
BEAT B.FLAY	FOOD NETWORK	0.40	1.116
PROJECT RUNWAY ALL STARS	LIFETIME	0.37	1.425
MASTERS OF FLIP	HGTV	0.36	1.253
PARTY DOWN SOUTH S5	CMT	0.30	0.600
REAL WORLD GO BIG GO HOME	MTV	0.28	0.502
CONAN	TBS NETWORK	0.28	0.625
NEXO KNIGHTS	CARTOON NET	0.26	1.134
NEXO KNIGHTS	CARTOON NET	0.25	1.074
DAILY SHOW	COMEDY CENTRAL	0.24	0.741
MY 600-LB LIFE: SUPER SIZ	TLC	0.23	0.721
NINJAGO (SERIES)	CARTOON NET	0.22	0.980
BASKETS	FX	0.22	0.564
MARY MARY	WETV	0.20	0.538
JOIN OR DIE – FERGUSON	HISTORY	0.19	0.646
HATE IN AMERICA	ID	0.19	0.761
MOTIVES & MURDERS:CRACKIN	ID	0.18	0.837
THOSE WHO CANT	TRUTV	0.17	0.356
REAL WORLD SPECIAL	MTV	0.17	0.316
REDNECK ISLAND 5	CMT	0.16	0.391
MYSTERIES AT THE CASTLE	TRAVEL CHANNEL	0.15	0.635
EXTREME WEIGHT LOSS	TLC	0.14	0.444
NIGHTLY SHOW	COMEDY CENTRAL	0.13	0.491
AT MIDNIGHT	COMEDY CENTRAL	0.12	0.296
SISTERS IN LAW	WETV	0.12	0.392
LATE NIGHT SNACK	TRUTV	0.09	0.169
ADAM DEVINES HOUSE PARTY	COMEDY CENTRAL	0.08	0.156
ANIMATION DOMINATION	FXX	0.08	0.197
BRINGING UP BATES	UP	0.08	0.251
WATCH WHAT HAPPENS LIVE	BRAVO	0.07	0.224
CROSSROADS	CMT	0.05	0.144
AMERICARNA	VELOCITY	0.05	0.277
MAN VS. CHILD	FYI	0.05	0.148
PORTLANDIA	IFC TV	0.05	0.120
GIGOLOS	SHOWTIME	0.04	0.149
MAX SHRED	NICKTOONS	0.01	0.111

Cable subdemos:

Show	F12-34	M12-34	W18-49	M18-49
NCAA BSKBL CHMP: DUKE	0.67	1.39	0.89	1.94
NCAA BSKBL CHMP: TEXAS	0.40	0.92	0.55	1.21
WWE SMACKDOWN	0.45	0.69	0.61	0.89
VIKINGS	0.28	0.38	0.58	0.76
IMPRACTICAL JOKERS	0.44	0.50	0.47	0.47
PROJECT RUNWAY ALL STARS	0.32	0.09	0.55	0.19
PARTY DOWN SOUTH S5	0.32	0.20	0.36	0.25
REAL WORLD GO BIG GO HOME	0.44	0.15	0.37	0.18
BASKETS	0.16	0.19	0.19	0.24
MARY MARY	0.18	0.09	0.33	0.08

PUT:

PUT (18-49) %
8pm-8:30pm	25.1
8:30pm-9pm	27.3
9pm-9:30pm	29.0
9:30pm-10pm	30.2
10pm-10:30pm	29.8
10:30pm-11pm	28.4

Source: Nielsen Media Research via ShowBuzzDaily & Programming Insider