Friday March 25, 2016 Nielsen Finals

Coverage of 'March Madness' on TBS again led the day on cable, though today's numbers are ever-so-slightly more impressive than yesterday's. North Carolina/Indiana led the day in men 18-49 (2.1 rating) and total viewers (5 million), just barely behind broadcast coverage of Gonzaga/Syracuse on CBS which was at 2.4 in that demo with 6.25 million viewers. TBS's other game, Wisconsin/Notre Dame, was also strong at 1.7 in M18-49 and 4.8 million viewers. Outside of sports, 'Bring It!,' on Lifetime, scored identical ratings in both females 12-34 & women 18-49 (0.51) with 875,000 viewers, and 'Atlanta 'Plastic' was at 0.51/0.49 in those demos with 881,000 viewers. Over at Disney Channel, 'Stuck in the Middle' (0.73 in F12-34) outperformed 'Bunked' (0.67) and 'Backstage' (0.63) in both the demo and total viewers (1.73 million/1.63 million/1.23 million). At HBO, 'Real Time with Bill Maher' (1.38 million) was miles ahead of 'Vice' (635,000) and 'Animals.' (256,000). Among the micro-rated, Showtime aired 'Spring Broke' which logged 131,000, and Chiller had a new episode of 'Slasher' (53,000). 


Broadcast finals:

Program	Net	HH	A18-49	A18-34	A25-54	Viewers (millions)
20/20	ABC	3.4/6	0.94/3	0.5/2	1.4/4	4.899
March Madness: Iowa State/Virginia	CBS	3.2/7	1.3/6	1.0/6	1.7/7	5.155
March Madness: Gonzaga/Syracuse	CBS	3.8/7	1.9/7	1.5/7	2.2/7	6.254
Caught on Camera with Nick Cannon	NBC	2.2/4	0.69/3	0.3/2	1.0/3	3.470
Grimm	NBC	2.7/5	0.92/3	0.4/2	1.3/4	4.316
Sleepy Hollow	FOX	1./3	0.66/3	0.4/2	0.9/3	2.524
Second Chance (f)	FOX	1.3/2	0.54/2	0.4/2	0.7/2	2.088

Subdemos:

Show	W18-34	M18-34	W18-49	M18-49
20/20	0.6/3	0.4/2	1.2/4	0.7/3
NCAA Basketball: Virginia/Iowa St.	0.8/4	1.2/8	1.0/5	1.7/9
NCAA Basketball: Syracuse/Gonza	1.1/5	1.9/10	1.4/5	2.4/10
Caught on Camera	0.4/2	0.4/3	0.9/3	0.5/2
Grimm	0.5/2	0.4/2	1.1/4	0.7/3
Sleepy Hollow	0.4/2	0.4/2	0.7/3	0.6/3
Second Chance	0.4/2	0.4/2	0.6/	0.5/2

Cable finals:

SHOW	CHANNEL	18-49	Viewers (millions)
MARCH MADNESS: UNC/INDIANA	TBS NETWORK	1.68	4.988
MARCH MADNESS: WISC/NOTRE DAME	TBS NETWORK	1.32	4.761
CHILDRENS HOSPITAL	ADULT SWIM	0.50	1.171
LION GUARD	DISNEY CHANNEL	0.45	1.971
SOFIA THE FIRST	DISNEY CHANNEL	0.44	1.913
DOC MCSTUFFINS	DISNEY CHANNEL	0.35	1.616
REAL TIME WITH BILL MAHER	HBO PRIME	0.35	1.382
BRING IT!	LIFETIME	0.33	0.875
YUKON MEN	DISCOVERY CHANNEL	0.33	1.606
STUCK IN THE MIDDLE	DISNEY CHANNEL	0.32	1.727
DINERS, DRIVE INS & DIVES	FOOD NETWORK	0.31	1.046
ATLANTA PLASTIC	LIFETIME	0.30	0.881
BURGERS, BREW & QUE	FOOD NETWORK	0.30	0.892
BUNKD	DISNEY CHANNEL	0.27	1.632
STRANGER IN MY HOME, A	ID	0.24	0.985
LOVE IT LIST IT TOO (7PM)	HGTV	0.23	0.926
MOTHER/DAUGHTER EXPERIMEN	LIFETIME	0.23	0.523
STAR DARLINGS	DISNEY CHANNEL	0.22	1.241
SAY YES TO THE DRESS	TLC	0.22	0.859
MAKO MERMAIDS	DISNEY CHANNEL	0.22	1.292
TEEN TITANS GO	CARTOON NET	0.22	1.141
BACKSTAGE	DISNEY CHANNEL	0.21	1.226
CLARENCE	CARTOON NET	0.20	1.047
UNCLE GRANDPA	CARTOON NET	0.18	0.941
LOVE IT LIST IT TOO (6PM)	HGTV	0.18	0.789
AMERICAN RESTORATION	HISTORY	0.17	0.730
VICE	HBO PRIME	0.17	0.635
LOVE LUST OR RUN	TLC	0.17	0.661
MILLION DOLLAR GENIUS	HISTORY	0.16	0.544
PARANORMAL LOCKDOWN	DEST AMERICA	0.13	0.371
PEOPLES COUCH, THE	BRAVO	0.12	0.342
DAVID TUTERA CELEBRATIONS (10PM)	WETV	0.12	0.369
DAVID TUTERA CELEBRATIONS (11PM)	WETV	0.12	0.287
UFC MAIN EVENT	FOX SPORTS 1	0.12	0.405
CHASING BILLIONS: BRO/THE	SPIKE TV	0.10	0.293
W BASKETBALL: SYRACUSE/S CAROLINA	ESPN	0.10	0.508
DAVID TUTERA CELEBRATIONS (9PM)	WETV	0.07	0.243
TEXAS FLIP AND MOVE	DIY NETWORK	0.07	0.475
ANIMALS.	HBO PRIME	0.06	0.256
CESAR 911	NAT GEO WILD	0.06	0.290
SPRING BROKE	SHOWTIME	0.03	0.131
TEENNICK TOP 10	TEENNICK	0.03	0.147
SLASHER	CHILLER	0.01	0.053

Cable subdemos:

Show	F12-34	M12-34	W18-49	M18-49
MARCH MADNESS: UNC/INDIANA	0.98	1.43	1.28	2.09
MARCH MADNESS: WISC/NOTRE DAME	0.78	1.13	0.98	1.67
CHILDRENS HOSPITAL	0.52	0.81	0.45	0.55
REAL TIME WITH BILL MAHER	0.12	0.23	0.26	0.44
BRING IT!	0.51	0.14	0.51	0.14
STUCK IN THE MIDDLE	0.73	0.43	0.41	0.23
ATLANTA PLASTIC	0.51	0.11	0.49	0.11
BUNKD	0.67	0.42	0.35	0.18
MOTHER/DAUGHTER EXPERIMEN	0.33	0.10	0.36	0.09
STAR DARLINGS	0.46	0.29	0.30	0.15
SAY YES TO THE DRESS	0.27	0.07	0.33	0.11
BACKSTAGE	0.63	0.32	0.28	0.14
VICE	0.05	0.14	0.13	0.21

PUT:

PUT (18-49) %
8pm-8:30pm	22.9
8:30pm-9pm	24.5
9pm-9:30pm	25.9
9:30pm-10pm	27.1
10pm-10:30pm	27.6
10:30pm-11pm	27.3

Source: Nielsen Media Research via ShowBuzzDaily & Programming Insider