Thursday April 7, 2016 Nielsen Finals

TNT's coverage of 'NBA Basketball' between the Spurs and Warriors led all of Thursday cable in both the key demo (1.5 rating) and total viewers (3.44 million), as well as in men 18-49 (2.16 rating) and males 12-34 (2.01). Interestingly, with few programs vying for female eyes, the game also led cable in women 18-49 (0.85) and females 12-34 (0.66). The only real competition in those demos came from USA's 'WWE Smackdown' (0.66/0.57) and Lifetime's 'Project Runway Allstars' (0.46/0.32); in total viewers those two programs averaged 2.44 million and 1.34 million respectively. On A&E Network, '60 Days In' (0.78 rating, 1.72 million) scored the second-best rating of the day and 'The First 48' (0.54, 1.32 million) was also strong. Over at MTV, 'Real World: Go Big or Go Home' saw its best numbers in the F12-34 demo (0.36 rating) and at WEtv, 'Mary Mary' was strongest in W18-49 (0.35); in total viewers, they were at 497,000 and 590,000. Elsewhere was Spike's 'Lip Sync Battle' (0.55/1.1 million), Animal Planet's 'River Monsters' (0.30/856,000), FX's 'Archer' (0.41/754,000), and TruTV's 'Impractical Jokers' (0.36/789,000). 

Broadcast finals:

Program	Net	HH	A18-49	A18-34	A25-54	Viewers (millions)
Grey’s Anatomy	ABC	5.0/9	2.12/8	1.9/9	2.4/7	7.350
Scandal	ABC	4.1/7	1.69/6	1.3/5	2.0/5	5.877
The Catch	ABC	3.4/6	1.08/4	0.7/3	1.4/4	4.892
Big Bang Theory	CBS	8.4/15	3.08/12	1.9/9	4.5/14	13.502
The Odd Couple	CBS	4.8/8	1.54/5	0.9/4	2.3/7	7.627
Mom	CBS	4.6/8	1.46/5	0.7/3	2.3/6	7.167
2 Broke Girls	CBS	3.8/6	1.43/5	0.7/3	2.1/6	5.868
Rush Hour	CBS	3.0/6	0.91/3	0.5/2	1.3/4	4.809
The Blacklist	NBC	4.0/7	1.24/4	0.7/3	1.7/5	6.415
American Idol	FOX	7.9/13	3.04/11	1.9/8	4.2/12	13.305
DC’s Legends of Tomorrow	CW	1.2/2	0.69/3	0.6/3	0.8/2	1.880
The 100	CW	0.7/1	0.42/1	0.3/1	0.5/1	1.125

Subdemos:

Show	W18-34	M18-34	W18-49	M18-49
Grey's Anatomy	2.9/12	0.9/4	3.2/11	1.1/4
Scandal	1.8/7	0.7/3	2.4/7	0.9/3
The Catch	1.0/4	0.4/2	1.5/5	0.6/2
The Big Bang Theory	2.2/9	1.6/9	3.4/12	2.8/11
The Odd Couple	1.0/4	0.8/4	1.8/6	1.3/5
Mom	0.9/3	0.6/3	1.7/5	1.2/4
2 Broke Girls	0.8/3	0.6/3	1.7/5	1.2/4
Rush Hour	0.6/2	0.5/2	1.0/3	0.8/3
The Blacklist	0.9/3	0.5/2	1.4/4	1.1/4
American Idol	2.6/10	1.3/6	3.9/12	2.2/8
Legends of Tomorrow	0.5/2	0.6/3	0.5/2	0.9/3
The 100	0.4/1	0.3/2	0.4/1	0.5/2

Cable finals:

SHOW	CHANNEL	18-49	Viewers (millions)
NBA: SAN ANTONIO/GOLDEN STATE	TNT	1.50	3.437
60 DAYS IN	A&E NETWORK	0.78	1.719
WWE SMACKDOWN	USA NETWORK	0.71	2.444
VIKINGS	HISTORY	0.66	2.254
NBA: CHICAGO/MIAMI	TNT	0.60	1.562
LIP SYNC BATTLE	SPIKE TV	0.55	1.096
THE FIRST 48	A&E NETWORK	0.54	1.322
WWE HALL OF FAME	USA NETWORK	0.51	1.677
MASTERS GOLF TOURNAMENT	ESPN	0.50	2.398
ARCHER	FX	0.41	0.754
BEAT B.FLAY	FOOD NETWORK	0.38	1.125
IMPRACTICAL JOKERS	TRUTV	0.36	0.789
COOKS VS. CONS	FOOD NETWORK	0.35	0.979
HOUSE HUNTERS INTL	HGTV	0.35	1.731
HOUSE HUNTERS	HGTV	0.34	1.653
PROJECT RUNWAY ALL STARS	LIFETIME	0.32	1.342
RIVER MONSTERS	ANIMAL PLANET	0.30	0.856
VANDERPUMP RULES	BRAVO	0.30	0.745
MASTERS OF FLIP	HGTV	0.28	1.184
PARTY DOWN SOUTH (9PM)	CMT	0.27	0.518
RM: AFTERSHOW	ANIMAL PLANET	0.26	0.808
DAILY SHOW	COMEDY CENTRAL	0.26	0.798
REAL WORLD GO BIG GO HOME	MTV	0.25	0.497
SHIMMER AND SHINE	NICKELODEON	0.25	0.969
HOH:KIDNAPPED	ID	0.25	0.821
LIFE BELOW ZERO	NAT GEO	0.24	1.458
RIVER MONSTERS: INTO THE	ANIMAL PLANET	0.24	0.665
MARY MARY	WETV	0.23	0.590
JOIN OR DIE – FERGUSON	HISTORY	0.21	0.634
MOTIVES & MURDERS:CRACKIN	ID	0.21	0.871
FINDING BIGFOOT	ANIMAL PLANET	0.20	0.605
PARTY DOWN SOUTH (10PM)	CMT	0.19	0.345
CONAN	TBS NETWORK	0.19	0.431
NIGHTLY SHOW	COMEDY CENTRAL	0.19	0.527
AT MIDNIGHT	COMEDY CENTRAL	0.18	0.371
REAL WORLD SPECIAL	MTV	0.18	0.381
EXTREME WEIGHT LOSS	TLC	0.17	0.460
EIGHTIES	CNN	0.16	0.757
THOSE WHO CANT	TRUTV	0.16	0.322
PRIMAL SURVIVOR	NAT GEO	0.15	0.721
RIDICULOUSNESS SPECIAL	MTV	0.14	0.299
WATCH WHAT HAPPENS LIVE	BRAVO	0.13	0.356
MLB: TEXAS RANGERS/LA ANGELS	FOX SPORTS 1	0.13	0.371
NCAA HOCKEY: DENVER/N DAKOTA	ESPN2	0.12	0.361
NIGHT CLASS	HISTORY	0.11	0.345
SISTERS IN LAW	WETV	0.10	0.299
NHL: DETROIT/BOSTON	NBCSN	0.09	0.266
AMERICAN GREED	CNBC	0.08	0.330
LATE NIGHT SNACK	TRUTV	0.08	0.162
MACHINES: HOW THEY WORK	SCIENCE	0.07	0.296
LIVING ALASKA (8:30AM)	HGTV	0.07	0.296
BRINGING UP BATES	UP	0.06	0.210
ANIMATION DOMINATION	FXX	0.06	0.139
LIVING ALASKA (8AM)	HGTV	0.06	0.240
AMERICARNA	VELOCITY	0.04	0.217
FLUFFY BREAKS EVEN (10PM)	FUSE	0.04	0.105
FLUFFY BREAKS EVEN (10:30PM)	FUSE	0.04	0.086
MAN V. CHILD CHEF SHOWDOWN	FYI	0.04	0.099
GIGOLOS	SHOWTIME	0.03	0.099

Cable subdemos:

Show	F12-34	M12-34	W18-49	M18-49
NBA: SAS/GSW	0.66	2.01	0.85	2.16
WWE SMACKDOWN	0.57	0.70	0.66	0.77
VIKINGS	0.28	0.34	0.60	0.72
NBA: CHICAGO/MIAMI	0.30	0.77	0.37	0.84
LIP SYNC BATTLE	0.35	0.45	0.56	0.53
WWE HALL OF FAME	0.46	0.49	0.44	0.58
ARCHER	0.24	0.53	0.27	0.56
IMPRACTICAL JOKERS	0.38	0.44	0.35	0.37
PROJECT RUNWAY ALL STARS	0.32	0.13	0.46	0.18
VANDERPUMP RULES	0.34	0.13	0.48	0.11
PARTY DOWN SOUTH (9PM)	0.25	0.22	0.30	0.23
REAL WORLD GO BIG GO HOME	0.36	0.25	0.30	0.21
MARY MARY	0.21	0.11	0.35	0.12
PARTY DOWN SOUTH (10PM)	0.17	0.13	0.23	0.15

PUT:

PUT (18-49) %
8pm - 8:30pm	26.1
8:30pm - 9pm	28.2
9pm - 9:30pm	29.9
9:30pm - 10pm	31.1
10pm - 10:30pm	29.9
10:30pm - 11pm	28.0

Source: Nielsen Media Research via ShowBuzzDaily & Programming Insider