Monday, March 5, 2018

U.S. Primetime Broadcast TV Ratings: 1/29 - 2/4/2018

Ratings highlights for the week of January 29, 2018 - February 4, 2018 in the U.S.

The week ending February 4, 2018 was bookended by the highest-rated event of the year in the United States: Super Bowl LII. The Super Bowl averaged a 43.1/68 rating/share in households (down from 45.3 last year) as well as a 33.4/78 in adults 18-49. In viewers, the game averaged 103.39 million viewers and had a total audience delivery (TAD) of 159.1 million. Both of those figures are down from last year's game, which averaged 111.3 million viewers and a TAD of 172 million. An additional 2.02 million people streamed the game on NBC Platforms. The top local markets for the game were Buffalo, NY (56.4/78), Philadelphia, PA (56.2/81), and Boston, MA (55.9/81). The post-Super Bowl episode of 'This Is Us' notched a 9.3/32 rating/share in the key demo with 26.97 million viewers. 


Looking at the week as a whole, NBC easy took victory in both adults 18-49 (7.1/25) and total viewers (23.08 million) due to airing the Super Bowl. CBS ranked second (1.4/4, 6.08 million), ABC third (1.2/3, 3.77 million), and FOX fourth (1.0/3, 2.87 million). The top shows of the week for CBS were 'The Big Bang Theory' (2.9/12, 14.69 million), 'Young Sheldon' (2.3/9, 12.92 million), and 'Mom' (1.55/6, 9.11 million). On ABC, the top airings belonged to 'Grey's Anatomy' (2.3/9, 8.93 million), 'The Bachelor' (1.7/6, 6.36 million), and 'Scandal' (1.4/5, 5.62 million). A slow week on FOX was led by '9-1-1' (1.65/6, 6.21 million), and 'The Four' (1.3/5, 2.76 million). 'The Flash' (0.9/3, 2.6 million) led the week on CW. 

Table 1: household rating, 18-34 rating, 18-49 rating (to two decimal places for all shows), 25-54 ratings, and total viewers.
ShowChannelDateHHAdults
18-34
Adults
18-49
Men
18-49
Women 18-49Adults
25-54
Viewers (millions)
The BachelorABC1/294.1/71.51.70/60.9/42.4/92.06.364
Kevin Can WaitCBS1/294.5/80.61.22/51.0/41.4/52.07.276
Man with a PlanCBS1/294.1/70.51.06/40.8/31.3/41.86.636
Superior DonutsCBS1/293.6/60.51.00/40.9/31.1/41.75.795
9JKLCBS1/293.1/50.40.85/30.8/31.0/31.44.816
ScorpionCBS1/293.8/70.50.95/40.9/41.0/41.45.817
The WallNBC1/293.3/60.61.06/41.0/41.2/41.55.415
Better Late Than NeverNBC1/292.9/50.50.92/30.8/31.0/31.34.781
The BraveNBC1/292.4/50.40.71/30.7/30.7/31.03.896
LuciferFOX1/292.3/40.60.85/30.7/31.0/31.23.674
The ResidentFOX1/293.0/50.60.94/30.7/31.2/41.34.749
SupergirlCW1/291.3/20.40.59/20.6/30.6/20.82.114
ValorCW1/290.7/10.20.22/10.2/10.2/10.31.069
Fresh Off the Boat (8pABC1/302.5/40.60.95/40.8/31.1/41.34.047
Fresh Off the BoatABC1/302.1/40.60.92/30.8/31.1/41.23.460
State of the UnionABC1/303.3/50.81.1/41.0/41.2/41.55.397
Democratic ResponseABC1/302.6/50.40.7/30.7/30.7/31.04.204
Super Bowl CommercialsCBS1/304.5/80.51.08/41.0/41.1/41.77.309
State of the UnionCBS1/304.2/70.81.3/51.3/51.3/41.76.998
Democratic ResponseCBS1/302.8/50.50.7/30.8/30.7/31.04.391
Ellen's Game of GamesNBC1/304.4/81.11.79/71.5/62.1/82.47.582
State of the UnionNBC1/304.2/70.91.6/61.6/61.7/62.17.055
Democratic ResponseNBC1/303.1/60.61.1/41.1/41.1/41.54.967
State of the UnionFOX1/302.1/40.60.9/30.9/40.9/31.23.534
The FlashCW1/301.6/30.70.88/31.0/40.7/31.12.596
Black LightningCW1/301.3/20.60.76/30.8/30.7/20.92.212
Match GameABC1/311.9/40.40.71/30.6/30.8/31.02.849
The Amazing RaceCBS1/314.0/70.81.26/51.0/41.5/61.86.572
SEAL TeamCBS1/314.1/70.51.04/41.0/41.1/41.56.652
Criminal MindsCBS1/313.5/70.50.98/40.8/31.2/51.45.422
The BlacklistNBC1/313.9/70.61.05/40.9/41.1/41.56.105
Law and Order: SVUNBC1/313.7/70.71.21/50.8/31.6/61.65.484
Chicago PDNBC1/314.4/90.71.24/51.0/51.4/61.66.719
The X FilesFOX1/312.2/40.60.93/40.8/41.0/41.33.636
9-1-1FOX1/313.8/71.21.65/61.3/52.0/72.16.207
RiverdaleCW1/310.9/20.40.48/20.3/10.7/30.51.338
DynastyCW1/310.4/10.20.19/10.2/10.2/10.20.646
Grey's AnatomyABC2/15.8/101.72.33/91.2/53.4/132.78.931
ScandalABC2/13.8/71.01.41/50.9/41.9/71.85.621
How to Get Away w/ MurderABC2/12.5/50.71.01/40.6/31.4/51.33.684
The Big Bang TheoryCBS2/18.6/151.42.86/122.6/123.1/124.314.694
Young SheldonCBS2/17.6/131.22.31/92.1/92.5/93.512.920
MomCBS2/15.5/100.71.55/61.3/51.8/62.49.108
Life in PiecesCBS2/14.3/80.61.23/51.1/41.4/51.87.109
SWATCBS2/14.0/80.61.03/40.9/41.1/41.56.226
SuperstoreNBC2/12.1/40.61.06/40.9/41.2/51.33.426
The Good PlaceNBC2/12.0/30.81.13/41.0/41.3/51.33.193
Will & GraceNBC2/12.6/50.61.20/51.0/41.4/51.64.117
AP BioNBC2/12.0/40.40.85/30.8/30.9/31.23.117
Chicago FireNBC2/13.7/70.51.03/40.8/41.2/51.45.673
The FourFOX2/12.2/40.91.27/51.1/51.4/51.43.756
SupernaturalCW2/11.1/20.40.56/20.5/20.6/20.71.684
ArrowCW2/10.8/10.30.41/20.5/20.4/10.51.239
Child SupportABC2/22.4/50.40.69/30.6/30.8/31.03.819
Agents of SHIELDABC2/21.4/30.30.56/20.6/30.5/20.82.220
20/20ABC2/22.3/50.30.68/30.6/30.8/31.03.382
MacGyverCBS2/24.4/80.50.91/40.9/41.0/41.47.267
Hawaii Five-0CBS2/25.2/100.61.01/40.9/41.1/41.68.563
Blue BloodsCBS2/25.8/110.50.90/40.8/41.0/41.59.323
BlindspotNBC2/22.1/40.30.62/30.5/20.8/30.93.203
TakenNBC2/21.7/30.20.43/20.3/20.5/20.62.528
DatelineNBC2/22.7/50.40.72/30.6/30.8/31.13.992
Hell's KitchenFOX2/22.1/40.60.93/40.8/41.0/41.23.356
Crazy Ex-GirlfriendCW2/20.4/10.20.23/10.2/10.3/10.30.622
Jane the VirginCW2/20.4/10.30.29/10.2/10.4/20.30.672
NBA SaturdayABC2/31.8/30.80.96/41.3/60.7/31.12.967
48 HoursCBS2/33.5/70.30.63/30.5/20.8/31.05.275
NFL HonorsNBC2/32.1/40.50.82/30.9/40.8/31.13.457
Super Bowl LIINBC2/443.1/6828.633.36/7835.6/8231.1/7337.0103.391
This Is UsNBC2/414.0/287.59.30/328.4/3010.2/3410.626.972

Table 2: persons 18-49 using television (%)
Time/DayMonTuesWedThursFriSun
8:0025.525.724.424.221.9n/a
8:3026.927.425.925.822.9n/a
9:0027.229.026.326.223.8n/a
9:3027.229.326.526.324.4n/a
10:0025.327.624.724.823.9n/a
10:3023.224.622.822.723.0n/a

Table 3: Outside of primetime
ShowChannelDayViewers
(millions)
Good Morning AmericaABCMTWRF4.324
Today ShowNBCMTWRF4.233
CBS This MorningCBSMTWRF3.601
The Tonight ShowNBCMTWRF2.43
Late ShowCBSMTWRF3.23
Jimmy Kimmel LiveABCMTWRF2.17
Late NightNBCMTWRF1.40
Late Late ShowCBSMTWRF1.39
NightlineABCMTWRF1.35
Last CallNBCMTWRF0.79

Table 4: Super Bowl half-hours
Time/Day

Viewers
(millions)
18-49
Rating/Share
7:0098.45131.1/77
7:30102.71632.7/77
8:00106.38334.4/78
8:30106.40834.6/78
9:00106.53134.8/77
9:30108.50035.7/78
10:00109.20936.1/79
10:2583.58425.4/72
10:30-:4570.07423.9/62
10:45-1138.35513.3/41

Source: Nielsen Media Research

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