Tuesday, March 13, 2018

U.S. Primetime Broadcast TV Ratings: 2/12 - 2/18/2018

Ratings highlights for the week of February 12, 2018 - February 18, 2018 in the U.S.

Coverage of the '2018 Winter Olympics' propelled NBC to an easy and dominant victory in the week ending Feb. 18, 2018. NBC averaged a 4.3 rating/17 share in the key 18-49 demographic with 17.62 million viewers for the week. CBS ranked second on the week in both metrics (0.7/3, 4.48 million), ABC was third (0.7/3, 3.21 million), FOX fourth (0.4/2, 1.65 million), and CW sixth (0.3/1, 927,000). Interestingly, though Ion only aired one original series this week, 'Private Eyes' (0.25/1, 1.29 million), the network as a whole (0.3/1, 1.3 million) averaged higher ratings than CW. 


The top draw of the week was NBC's Tuesday coverage of the Winter Olympics which saw a massive 5.21/20 rating/share and 20.5 million viewers. Saturday's coverage (3.46/14, 14.52 million) saw the lowest ratings of the week for the network, though still quite solid. Among scripted series, the CW aired only 'Legends of Tomorrow' (0.48/2, 1.5 million), 'Black Lightning' (0.55/2, 1.81 million), and the season finale of 'Crazy Ex-Girlfriend' (0.18/1, 602,000). Finally, ABC's Monday episode of 'The Bachelor' (1.54/5, 5.94 million) actually performed very well against the Olympics. 

Table 1: household rating, 18-34 rating, 18-49 rating (to two decimal places for all shows), 25-54 ratings, and total viewers.
SHOWChannelHHA
18-49
A
18-34
A
25-54
Viewers
(millions)
The BachelorABC3.91.54/51.31.85.944
The Bachelor: Winter Games (Tue.) ABC2.00.81/30.71.03.013
Lights, Camera, RomanceABC1.50.45/20.30.62.164
Match Game-PrimeABC1.40.45/20.20.72.144
The Bachelor: Winter Games (Thu.) ABC2.00.72/30.60.93.024
Roseanne Return SpecialABC2.50.79/30.51.13.724
20/20ABC2.10.61/30.40.93.235
America's Funniest Home VideosABC2.80.88/40.51.25.041
Shark Tank-Sun 10PABC2.00.70/30.51.03.117
Big Brother: Celebrity Edition (Mon.) CBS3.21.32/50.81.85.157
Big Brother: Celebrity Edition (Wed.) CBS3.21.26/50.81.75.206
The Amazing RaceCBS2.50.86/30.61.14.107
Big Brother: Celebrity Edition (Fri.) CBS2.81.01/40.61.44.379
60 MinutesCBS4.80.68/30.41.17.511
Big Brother: Celebrity Edition (Sun.) CBS3.01.18/40.81.64.908
D.C.'s Legends of Tomorrow (P)CW1.00.48/20.30.61.499
Black LightningCW1.20.55/20.40.71.806
Crazy Ex-GirlfriendCW0.40.18/10.20.20.602
Winter Olympics (Mon.) NBC11.55.16/203.46.620.295
Winter Olympics (Tue.) NBC11.85.21/203.56.720.499
Winter Olympics (Wed.) NBC9.94.00/172.55.317.042
Winter Olympics (Thu.) NBC9.63.91/162.45.216.196
Winter Olympics (Fri.) NBC9.43.84/172.55.116.579
Winter Olympics (Sat.) NBC8.23.46/142.14.614.520
Winter Olympics (Sun.) NBC9.13.81/142.45.016.375
Private EyesION0.90.25/1--1.287

Table 2: Sub-demographics.
SHOWChannelF
18-49
M
18-49
F
18-34
M
18-34
F
25-54
M
25-54
20/20 ABC0.8/30.4/20.4/20.3/21.1/40.6/2
20/20: Roseanne: The Return ABC1.0/40.6/30.6/30.4/21.4/40.8/3
America’s Funniest Home Videos ABC0.9/40.8/30.5/30.4/21.3/41.2/4
Match Game ABC0.5/20.4/20.3/10.2/10.7/20.6/2
Shark Tank ABC0.8/30.6/30.5/20.4/21.0/30.9/3
The Bachelor ABC2.3/80.8/32.1/90.6/32.6/71.0/3
The Bachelor: Winter Games (Tue)ABC1.2/40.4/21.0/50.3/21.3/40.6/2
The Bachelor: Winter Games (Thu)ABC1.0/40.4/20.8/40.3/21.3/40.5/2
Lights, Camera, Romance ABC0.6/20.3/10.4/20.2/10.8/20.4/1
48 Hours Presents CBS0.4/20.3/10.1/10.1/10.7/20.5/2
60 Minutes CBS0.6/20.7/30.3/20.4/21.1/31.2/4
Celebrity Big Brother (Monday)CBS1.6/51.1/40.9/40.6/42.1/61.5/5
Celebrity Big Brother (Wednesday)CBS1.5/61.0/50.9/50.7/42.0/61.4/5
Celebrity Big Brother (Friday)CBS1.3/50.8/30.8/40.5/31.7/51.1/4
Celebrity Big Brother (Sunday)CBS1.3/51.0/40.9/40.7/41.8/51.4/4
The Amazing Race CBS1.0/40.7/30.7/40.6/31.4/40.9/3
Black Lightning CW0.5/20.6/20.4/20.4/20.7/20.7/2
Crazy Ex-Girlfriend CW0.2/10.2/10.2/10.1/10.2/10.2/1
D.C.’s Legends of Tomorrow CW0.4/10.5/20.2/10.3/20.5/10.7/2
Relationships for Laughs CW0.2/10.1/10.1/00.1/00.3/10.2/1
Top 14 Valentine’s Movies CW0.2/10.1/10.1/00.1/00.2/10.2/1
Winter Olympics-Monday NBC5.4/194.9/203.7/173.2/186.8/206.4/21
Winter Olympics-Tuesday NBC5.6/214.8/203.8/193.2/187.0/226.3/21
Winter Olympics-Wednesday NBC4.2/173.8/172.9/162.2/145.5/185.1/18
Winter Olympics-Thursday NBC4.1/163.7/172.6/132.2/145.4/175.0/18
Winter Olympics-Friday NBC4.1/173.6/172.7/152.2/155.4/184.7/17
Winter Olympics Saturday NBC3.5/143.4/152.2/121.9/114.6/154.6/16
Winter Olympics-Sunday NBC4.0/153.6/142.7/132.2/115.2/154.9/15

Table 3: persons 18-49 using television (%)
Time/DayMonTuesWedThursFriSun
8:0026.525.223.823.622.327.6
8:3028.626.925.425.323.929.0
9:0029.328.026.126.324.729.4
9:3029.028.526.426.425.129.0
10:0026.927.025.425.224.627.6
10:3024.424.323.123.223.525.7

Table 4: Outside of primetime
ShowChannelDayViewers
(millions)
Meet the PressNBCSun4.089
Face the NationCBSSun3.442
This WeekABCSun3.103
Fox News SundayFOXSun1.557

Source: Nielsen Media Research

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