Coverage of the '2018 Winter Olympics' propelled NBC to an easy and dominant victory in the week ending Feb. 18, 2018. NBC averaged a 4.3 rating/17 share in the key 18-49 demographic with 17.62 million viewers for the week. CBS ranked second on the week in both metrics (0.7/3, 4.48 million), ABC was third (0.7/3, 3.21 million), FOX fourth (0.4/2, 1.65 million), and CW sixth (0.3/1, 927,000). Interestingly, though Ion only aired one original series this week, 'Private Eyes' (0.25/1, 1.29 million), the network as a whole (0.3/1, 1.3 million) averaged higher ratings than CW.
The top draw of the week was NBC's Tuesday coverage of the Winter Olympics which saw a massive 5.21/20 rating/share and 20.5 million viewers. Saturday's coverage (3.46/14, 14.52 million) saw the lowest ratings of the week for the network, though still quite solid. Among scripted series, the CW aired only 'Legends of Tomorrow' (0.48/2, 1.5 million), 'Black Lightning' (0.55/2, 1.81 million), and the season finale of 'Crazy Ex-Girlfriend' (0.18/1, 602,000). Finally, ABC's Monday episode of 'The Bachelor' (1.54/5, 5.94 million) actually performed very well against the Olympics.
Table 1: household rating, 18-34 rating, 18-49 rating (to two decimal places for all shows), 25-54 ratings, and total viewers.
SHOW | Channel | HH | A 18-49 | A 18-34 | A 25-54 | Viewers (millions) |
The Bachelor | ABC | 3.9 | 1.54/5 | 1.3 | 1.8 | 5.944 |
The Bachelor: Winter Games (Tue.) | ABC | 2.0 | 0.81/3 | 0.7 | 1.0 | 3.013 |
Lights, Camera, Romance | ABC | 1.5 | 0.45/2 | 0.3 | 0.6 | 2.164 |
Match Game-Prime | ABC | 1.4 | 0.45/2 | 0.2 | 0.7 | 2.144 |
The Bachelor: Winter Games (Thu.) | ABC | 2.0 | 0.72/3 | 0.6 | 0.9 | 3.024 |
Roseanne Return Special | ABC | 2.5 | 0.79/3 | 0.5 | 1.1 | 3.724 |
20/20 | ABC | 2.1 | 0.61/3 | 0.4 | 0.9 | 3.235 |
America's Funniest Home Videos | ABC | 2.8 | 0.88/4 | 0.5 | 1.2 | 5.041 |
Shark Tank-Sun 10P | ABC | 2.0 | 0.70/3 | 0.5 | 1.0 | 3.117 |
Big Brother: Celebrity Edition (Mon.) | CBS | 3.2 | 1.32/5 | 0.8 | 1.8 | 5.157 |
Big Brother: Celebrity Edition (Wed.) | CBS | 3.2 | 1.26/5 | 0.8 | 1.7 | 5.206 |
The Amazing Race | CBS | 2.5 | 0.86/3 | 0.6 | 1.1 | 4.107 |
Big Brother: Celebrity Edition (Fri.) | CBS | 2.8 | 1.01/4 | 0.6 | 1.4 | 4.379 |
60 Minutes | CBS | 4.8 | 0.68/3 | 0.4 | 1.1 | 7.511 |
Big Brother: Celebrity Edition (Sun.) | CBS | 3.0 | 1.18/4 | 0.8 | 1.6 | 4.908 |
D.C.'s Legends of Tomorrow (P) | CW | 1.0 | 0.48/2 | 0.3 | 0.6 | 1.499 |
Black Lightning | CW | 1.2 | 0.55/2 | 0.4 | 0.7 | 1.806 |
Crazy Ex-Girlfriend | CW | 0.4 | 0.18/1 | 0.2 | 0.2 | 0.602 |
Winter Olympics (Mon.) | NBC | 11.5 | 5.16/20 | 3.4 | 6.6 | 20.295 |
Winter Olympics (Tue.) | NBC | 11.8 | 5.21/20 | 3.5 | 6.7 | 20.499 |
Winter Olympics (Wed.) | NBC | 9.9 | 4.00/17 | 2.5 | 5.3 | 17.042 |
Winter Olympics (Thu.) | NBC | 9.6 | 3.91/16 | 2.4 | 5.2 | 16.196 |
Winter Olympics (Fri.) | NBC | 9.4 | 3.84/17 | 2.5 | 5.1 | 16.579 |
Winter Olympics (Sat.) | NBC | 8.2 | 3.46/14 | 2.1 | 4.6 | 14.520 |
Winter Olympics (Sun.) | NBC | 9.1 | 3.81/14 | 2.4 | 5.0 | 16.375 |
Private Eyes | ION | 0.9 | 0.25/1 | - | - | 1.287 |
Table 2: Sub-demographics.
SHOW | Channel | F 18-49 | M 18-49 | F 18-34 | M 18-34 | F 25-54 | M 25-54 |
20/20 | ABC | 0.8/3 | 0.4/2 | 0.4/2 | 0.3/2 | 1.1/4 | 0.6/2 |
20/20: Roseanne: The Return | ABC | 1.0/4 | 0.6/3 | 0.6/3 | 0.4/2 | 1.4/4 | 0.8/3 |
America’s Funniest Home Videos | ABC | 0.9/4 | 0.8/3 | 0.5/3 | 0.4/2 | 1.3/4 | 1.2/4 |
Match Game | ABC | 0.5/2 | 0.4/2 | 0.3/1 | 0.2/1 | 0.7/2 | 0.6/2 |
Shark Tank | ABC | 0.8/3 | 0.6/3 | 0.5/2 | 0.4/2 | 1.0/3 | 0.9/3 |
The Bachelor | ABC | 2.3/8 | 0.8/3 | 2.1/9 | 0.6/3 | 2.6/7 | 1.0/3 |
The Bachelor: Winter Games (Tue) | ABC | 1.2/4 | 0.4/2 | 1.0/5 | 0.3/2 | 1.3/4 | 0.6/2 |
The Bachelor: Winter Games (Thu) | ABC | 1.0/4 | 0.4/2 | 0.8/4 | 0.3/2 | 1.3/4 | 0.5/2 |
Lights, Camera, Romance | ABC | 0.6/2 | 0.3/1 | 0.4/2 | 0.2/1 | 0.8/2 | 0.4/1 |
48 Hours Presents | CBS | 0.4/2 | 0.3/1 | 0.1/1 | 0.1/1 | 0.7/2 | 0.5/2 |
60 Minutes | CBS | 0.6/2 | 0.7/3 | 0.3/2 | 0.4/2 | 1.1/3 | 1.2/4 |
Celebrity Big Brother (Monday) | CBS | 1.6/5 | 1.1/4 | 0.9/4 | 0.6/4 | 2.1/6 | 1.5/5 |
Celebrity Big Brother (Wednesday) | CBS | 1.5/6 | 1.0/5 | 0.9/5 | 0.7/4 | 2.0/6 | 1.4/5 |
Celebrity Big Brother (Friday) | CBS | 1.3/5 | 0.8/3 | 0.8/4 | 0.5/3 | 1.7/5 | 1.1/4 |
Celebrity Big Brother (Sunday) | CBS | 1.3/5 | 1.0/4 | 0.9/4 | 0.7/4 | 1.8/5 | 1.4/4 |
The Amazing Race | CBS | 1.0/4 | 0.7/3 | 0.7/4 | 0.6/3 | 1.4/4 | 0.9/3 |
Black Lightning | CW | 0.5/2 | 0.6/2 | 0.4/2 | 0.4/2 | 0.7/2 | 0.7/2 |
Crazy Ex-Girlfriend | CW | 0.2/1 | 0.2/1 | 0.2/1 | 0.1/1 | 0.2/1 | 0.2/1 |
D.C.’s Legends of Tomorrow | CW | 0.4/1 | 0.5/2 | 0.2/1 | 0.3/2 | 0.5/1 | 0.7/2 |
Relationships for Laughs | CW | 0.2/1 | 0.1/1 | 0.1/0 | 0.1/0 | 0.3/1 | 0.2/1 |
Top 14 Valentine’s Movies | CW | 0.2/1 | 0.1/1 | 0.1/0 | 0.1/0 | 0.2/1 | 0.2/1 |
Winter Olympics-Monday | NBC | 5.4/19 | 4.9/20 | 3.7/17 | 3.2/18 | 6.8/20 | 6.4/21 |
Winter Olympics-Tuesday | NBC | 5.6/21 | 4.8/20 | 3.8/19 | 3.2/18 | 7.0/22 | 6.3/21 |
Winter Olympics-Wednesday | NBC | 4.2/17 | 3.8/17 | 2.9/16 | 2.2/14 | 5.5/18 | 5.1/18 |
Winter Olympics-Thursday | NBC | 4.1/16 | 3.7/17 | 2.6/13 | 2.2/14 | 5.4/17 | 5.0/18 |
Winter Olympics-Friday | NBC | 4.1/17 | 3.6/17 | 2.7/15 | 2.2/15 | 5.4/18 | 4.7/17 |
Winter Olympics Saturday | NBC | 3.5/14 | 3.4/15 | 2.2/12 | 1.9/11 | 4.6/15 | 4.6/16 |
Winter Olympics-Sunday | NBC | 4.0/15 | 3.6/14 | 2.7/13 | 2.2/11 | 5.2/15 | 4.9/15 |
Table 3: persons 18-49 using television (%)
Time/Day | Mon | Tues | Wed | Thurs | Fri | Sun |
8:00 | 26.5 | 25.2 | 23.8 | 23.6 | 22.3 | 27.6 |
8:30 | 28.6 | 26.9 | 25.4 | 25.3 | 23.9 | 29.0 |
9:00 | 29.3 | 28.0 | 26.1 | 26.3 | 24.7 | 29.4 |
9:30 | 29.0 | 28.5 | 26.4 | 26.4 | 25.1 | 29.0 |
10:00 | 26.9 | 27.0 | 25.4 | 25.2 | 24.6 | 27.6 |
10:30 | 24.4 | 24.3 | 23.1 | 23.2 | 23.5 | 25.7 |
Table 4: Outside of primetime
Show | Channel | Day | Viewers (millions) |
Meet the Press | NBC | Sun | 4.089 |
Face the Nation | CBS | Sun | 3.442 |
This Week | ABC | Sun | 3.103 |
Fox News Sunday | FOX | Sun | 1.557 |
Source: Nielsen Media Research
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