Saturday, March 17, 2018

U.S. Primetime Broadcast TV Ratings: 2/19 - 2/25/2018

Ratings highlights for the week of February 19, 2018 - February 25, 2018 in the U.S.

The second week of coverage of the '2018 Winter Olympics' held NBC at the top of the ratings. For the week as a whole, NBC (3.1 rating/13 share, 14.19 million viewers) beat its closest network competition, CBS (0.9/4, 4.83 million) by over 2 full ratings points and over 9 million viewers. NBC found its best numbers this week from Tuesday's Olympic primetime coverage (3.96/16, 17.52 million), but those sank down to 2.22/10 by Saturday. Sunday's closing ceremony (2.96/11, 14.78 million) performed well, and was down only slightly from the 2014 Olympic closing ceremony (3.23/8 , 15.12 million). 


ABC (0.9/4, 3.47 million) was just behind CBS for the week, pulling in great numbers for Monday's 'The Bachelor' (1.68/6, 6.27 million), and finding moderate success for Tuesday's 'Bachelor Winter Games' (0.88/3, 3.26 million). 'Kevin (Probably) Saves the World' (0.38/2, 1.55 million) hit a series-low. CBS's best numbers of the week came from Wednesday's run of 'Celebrity Big Brother' (1.4/6, 5.54 million). FOX (0.5/2, 2.04 million) aired no original programs for the week, and the CW (0.2/1, 835,000) aired only 'Legends of Tomorrow' (0.42/2, 1.4 million). 

Table 1: household rating, 18-34 rating, 18-49 rating (to two decimal places for all shows), 25-54 ratings, and total viewers.
SHOWChannelHHA
18-49
A
18-34
A
25-54
Viewers
(millions)
The BachelorABC4.01.68/61.51.96.273
The Bachelor: Winter Games (Tue.) ABC2.10.88/30.71.13.255
Kevin (Probably) Saves the WorldABC1.10.38/20.20.51.552
Match Game-PrimeABC1.50.42/20.20.62.104
The Bachelor: Winter Games (Thu. 8:00) ABC2.20.76/30.60.93.186
The Bachelor: Winter Games (Thu. 10:00) ABC1.90.62/30.50.72.684
20/20ABC2.30.63/30.40.93.332
NBA Saturday:  Thunder/WarriorsABC2.51.37/61.31.54.051
The Bachelor: The Women Tell All ABC2.71.13/41.11.34.263
Shark TankABC2.10.75/30.60.93.153
Big Brother: Celebrity Edition (Mon.) CBS3.21.25/40.81.75.108
Big Brother: Celebrity Edition (Wed.) CBS3.41.40/60.91.95.535
The Amazing RaceCBS2.60.90/40.51.34.342
Big Brother: Celebrity Edition (Fri.) CBS3.01.10/50.71.54.643
Big Brother: Celebrity Edition (Sat.) CBS2.20.87/40.61.13.543
60 MinutesCBS5.30.83/30.41.48.326
Big Brother: Celebrity Edition (Sun.) CBS3.11.39/50.91.95.210
D.C.'s Legends of TomorrowCW0.90.42/20.30.51.403
Winter Olympics (Mon.) NBC9.53.81/142.45.016.357
Winter Olympics (Tue.) NBC10.33.96/162.55.317.519
Winter Olympics (Wed.) NBC8.33.34/142.04.414.160
Winter Olympics (Thu.) NBC9.03.46/142.24.515.231
Winter Olympics (Fri.) NBC7.42.90/131.83.812.895
Winter Olympics (Sat.) NBC6.72.22/101.43.011.691
Winter Olympics Gala (Sat.) NBC6.32.16/101.42.910.853
Pyeongchang Gold NBC4.31.28/60.81.86.980
Winter Olympics Closing Ceremony NBC8.32.96/111.84.014.780
A.P. Bio (Sun.)NBC3.51.40/60.71.95.888
Private EyesION1.00.28/1--1.495

Table 2: Subdemos
SHOWChannelF
18-49
M
18-49
F
18-34
M
18-34
F
25-54
M
25-54
20/20 ABC0.8/30.5/20.5/30.2/21.2/40.7/3
Kevin (Probably) Saves the World ABC0.5/20.3/10.3/20.2/10.6/20.4/1
Match Game ABC0.4/20.4/20.2/10.2/10.7/20.5/2
NBA Saturday: Thunder/Warriors ABC1.0/41.8/80.9/51.6/111.1/41.9/7
Shark Tank ABC0.8/30.7/30.6/30.5/31.0/30.8/3
The Bachelor ABC2.3/81.0/42.0/90.9/52.7/71.2/4
The Bachelor: The Women Tell All ABC1.5/50.7/31.4/70.7/41.8/50.9/3
The Bachelor: Winter Games ABC1.2/40.5/21.1/50.3/21.4/40.7/2
The Bachelor: Winter Games ABC1.1/40.4/20.9/50.3/21.4/40.5/2
The Bachelor: Winter Games: World Tells All ABC0.9/40.3/10.9/50.2/11.1/30.4/1
60 Minutes CBS0.7/30.9/40.3/20.5/31.3/41.5/5
Celebrity Big Brother CBS1.4/51.1/40.8/40.8/42.0/61.4/4
Celebrity Big Brother CBS1.7/71.0/41.1/50.7/42.4/71.5/5
Celebrity Big Brother CBS1.3/60.9/40.9/50.6/41.8/61.2/4
Celebrity Big Brother CBS1.0/40.8/40.6/30.6/41.3/50.9/3
Celebrity Big Brother CBS1.6/51.2/51.0/50.7/42.1/61.6/5
The Amazing Race CBS1.1/40.7/30.6/30.4/31.5/51.0/3
D.C.’s Legends of Tomorrow CW0.3/10.5/20.2/10.4/20.4/10.7/2
Winter Olympics-Monday NBC4.1/153.5/142.8/132.0/115.3/154.6/15
Winter Olympics-Tuesday NBC4.0/153.9/172.6/132.3/145.4/165.2/18
Winter Olympics-Wednesday NBC3.5/133.2/142.4/121.7/114.6/144.3/15
Winter Olympics-Thursday NBC3.8/143.1/132.5/131.9/125.0/164.0/14
Winter Olympics-Friday NBC3.0/132.8/142.0/111.7/123.9/133.8/14
Winter Olympics-Saturday NBC2.3/102.1/101.5/91.2/83.2/112.9/10
Winter Olympics Gala NBC2.4/101.9/91.7/101.1/73.1/112.6/10
Winter Olympics Closing Ceremony NBC3.1/112.8/112.0/101.6/94.2/123.8/12
Pyeongchang Gold NBC1.3/61.2/60.9/60.6/41.9/61.7/6
A.P. Bio NBC1.5/61.3/60.7/40.6/42.0/61.8/6

Table 3: persons 18-49 using television
Time/DayMonTuesWedThursFriSun
8:0027.124.624.324.220.626.3
8:3028.726.625.725.721.827.7
9:0028.827.826.626.523.228.7
9:3028.627.927.026.623.926.8
10:0026.525.825.825.223.623.9
10:3024.323.524.024.322.5n/a

Table 4: Outside of primetime
ShowChannelDayViewers
(millions)
Good Morning AmericaABCMTWRF4.189
Today ShowNBCMTWRF4.471
CBS This MorningCBSMTWRF3.511
Meet the PressNBCSun3.646
Face the NationCBSSun3.461
This WeekABCSun3.201
Fox News SundayFOXSun1.471
World News TonightABCMTWRF9.263
CBS Evening NewsCBSMTWRF6.621
Nightly NewsNBCMTWRF8.290

Source: Nielsen Media Research

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