The second week of coverage of the '2018 Winter Olympics' held NBC at the top of the ratings. For the week as a whole, NBC (3.1 rating/13 share, 14.19 million viewers) beat its closest network competition, CBS (0.9/4, 4.83 million) by over 2 full ratings points and over 9 million viewers. NBC found its best numbers this week from Tuesday's Olympic primetime coverage (3.96/16, 17.52 million), but those sank down to 2.22/10 by Saturday. Sunday's closing ceremony (2.96/11, 14.78 million) performed well, and was down only slightly from the 2014 Olympic closing ceremony (3.23/8 , 15.12 million).
ABC (0.9/4, 3.47 million) was just behind CBS for the week, pulling in great numbers for Monday's 'The Bachelor' (1.68/6, 6.27 million), and finding moderate success for Tuesday's 'Bachelor Winter Games' (0.88/3, 3.26 million). 'Kevin (Probably) Saves the World' (0.38/2, 1.55 million) hit a series-low. CBS's best numbers of the week came from Wednesday's run of 'Celebrity Big Brother' (1.4/6, 5.54 million). FOX (0.5/2, 2.04 million) aired no original programs for the week, and the CW (0.2/1, 835,000) aired only 'Legends of Tomorrow' (0.42/2, 1.4 million).
Table 1: household rating, 18-34 rating, 18-49 rating (to two decimal places for all shows), 25-54 ratings, and total viewers.
SHOW | Channel | HH | A 18-49 | A 18-34 | A 25-54 | Viewers (millions) |
The Bachelor | ABC | 4.0 | 1.68/6 | 1.5 | 1.9 | 6.273 |
The Bachelor: Winter Games (Tue.) | ABC | 2.1 | 0.88/3 | 0.7 | 1.1 | 3.255 |
Kevin (Probably) Saves the World | ABC | 1.1 | 0.38/2 | 0.2 | 0.5 | 1.552 |
Match Game-Prime | ABC | 1.5 | 0.42/2 | 0.2 | 0.6 | 2.104 |
The Bachelor: Winter Games (Thu. 8:00) | ABC | 2.2 | 0.76/3 | 0.6 | 0.9 | 3.186 |
The Bachelor: Winter Games (Thu. 10:00) | ABC | 1.9 | 0.62/3 | 0.5 | 0.7 | 2.684 |
20/20 | ABC | 2.3 | 0.63/3 | 0.4 | 0.9 | 3.332 |
NBA Saturday: Thunder/Warriors | ABC | 2.5 | 1.37/6 | 1.3 | 1.5 | 4.051 |
The Bachelor: The Women Tell All | ABC | 2.7 | 1.13/4 | 1.1 | 1.3 | 4.263 |
Shark Tank | ABC | 2.1 | 0.75/3 | 0.6 | 0.9 | 3.153 |
Big Brother: Celebrity Edition (Mon.) | CBS | 3.2 | 1.25/4 | 0.8 | 1.7 | 5.108 |
Big Brother: Celebrity Edition (Wed.) | CBS | 3.4 | 1.40/6 | 0.9 | 1.9 | 5.535 |
The Amazing Race | CBS | 2.6 | 0.90/4 | 0.5 | 1.3 | 4.342 |
Big Brother: Celebrity Edition (Fri.) | CBS | 3.0 | 1.10/5 | 0.7 | 1.5 | 4.643 |
Big Brother: Celebrity Edition (Sat.) | CBS | 2.2 | 0.87/4 | 0.6 | 1.1 | 3.543 |
60 Minutes | CBS | 5.3 | 0.83/3 | 0.4 | 1.4 | 8.326 |
Big Brother: Celebrity Edition (Sun.) | CBS | 3.1 | 1.39/5 | 0.9 | 1.9 | 5.210 |
D.C.'s Legends of Tomorrow | CW | 0.9 | 0.42/2 | 0.3 | 0.5 | 1.403 |
Winter Olympics (Mon.) | NBC | 9.5 | 3.81/14 | 2.4 | 5.0 | 16.357 |
Winter Olympics (Tue.) | NBC | 10.3 | 3.96/16 | 2.5 | 5.3 | 17.519 |
Winter Olympics (Wed.) | NBC | 8.3 | 3.34/14 | 2.0 | 4.4 | 14.160 |
Winter Olympics (Thu.) | NBC | 9.0 | 3.46/14 | 2.2 | 4.5 | 15.231 |
Winter Olympics (Fri.) | NBC | 7.4 | 2.90/13 | 1.8 | 3.8 | 12.895 |
Winter Olympics (Sat.) | NBC | 6.7 | 2.22/10 | 1.4 | 3.0 | 11.691 |
Winter Olympics Gala (Sat.) | NBC | 6.3 | 2.16/10 | 1.4 | 2.9 | 10.853 |
Pyeongchang Gold | NBC | 4.3 | 1.28/6 | 0.8 | 1.8 | 6.980 |
Winter Olympics Closing Ceremony | NBC | 8.3 | 2.96/11 | 1.8 | 4.0 | 14.780 |
A.P. Bio (Sun.) | NBC | 3.5 | 1.40/6 | 0.7 | 1.9 | 5.888 |
Private Eyes | ION | 1.0 | 0.28/1 | - | - | 1.495 |
Table 2: Subdemos
SHOW | Channel | F 18-49 | M 18-49 | F 18-34 | M 18-34 | F 25-54 | M 25-54 |
20/20 | ABC | 0.8/3 | 0.5/2 | 0.5/3 | 0.2/2 | 1.2/4 | 0.7/3 |
Kevin (Probably) Saves the World | ABC | 0.5/2 | 0.3/1 | 0.3/2 | 0.2/1 | 0.6/2 | 0.4/1 |
Match Game | ABC | 0.4/2 | 0.4/2 | 0.2/1 | 0.2/1 | 0.7/2 | 0.5/2 |
NBA Saturday: Thunder/Warriors | ABC | 1.0/4 | 1.8/8 | 0.9/5 | 1.6/11 | 1.1/4 | 1.9/7 |
Shark Tank | ABC | 0.8/3 | 0.7/3 | 0.6/3 | 0.5/3 | 1.0/3 | 0.8/3 |
The Bachelor | ABC | 2.3/8 | 1.0/4 | 2.0/9 | 0.9/5 | 2.7/7 | 1.2/4 |
The Bachelor: The Women Tell All | ABC | 1.5/5 | 0.7/3 | 1.4/7 | 0.7/4 | 1.8/5 | 0.9/3 |
The Bachelor: Winter Games | ABC | 1.2/4 | 0.5/2 | 1.1/5 | 0.3/2 | 1.4/4 | 0.7/2 |
The Bachelor: Winter Games | ABC | 1.1/4 | 0.4/2 | 0.9/5 | 0.3/2 | 1.4/4 | 0.5/2 |
The Bachelor: Winter Games: World Tells All | ABC | 0.9/4 | 0.3/1 | 0.9/5 | 0.2/1 | 1.1/3 | 0.4/1 |
60 Minutes | CBS | 0.7/3 | 0.9/4 | 0.3/2 | 0.5/3 | 1.3/4 | 1.5/5 |
Celebrity Big Brother | CBS | 1.4/5 | 1.1/4 | 0.8/4 | 0.8/4 | 2.0/6 | 1.4/4 |
Celebrity Big Brother | CBS | 1.7/7 | 1.0/4 | 1.1/5 | 0.7/4 | 2.4/7 | 1.5/5 |
Celebrity Big Brother | CBS | 1.3/6 | 0.9/4 | 0.9/5 | 0.6/4 | 1.8/6 | 1.2/4 |
Celebrity Big Brother | CBS | 1.0/4 | 0.8/4 | 0.6/3 | 0.6/4 | 1.3/5 | 0.9/3 |
Celebrity Big Brother | CBS | 1.6/5 | 1.2/5 | 1.0/5 | 0.7/4 | 2.1/6 | 1.6/5 |
The Amazing Race | CBS | 1.1/4 | 0.7/3 | 0.6/3 | 0.4/3 | 1.5/5 | 1.0/3 |
D.C.’s Legends of Tomorrow | CW | 0.3/1 | 0.5/2 | 0.2/1 | 0.4/2 | 0.4/1 | 0.7/2 |
Winter Olympics-Monday | NBC | 4.1/15 | 3.5/14 | 2.8/13 | 2.0/11 | 5.3/15 | 4.6/15 |
Winter Olympics-Tuesday | NBC | 4.0/15 | 3.9/17 | 2.6/13 | 2.3/14 | 5.4/16 | 5.2/18 |
Winter Olympics-Wednesday | NBC | 3.5/13 | 3.2/14 | 2.4/12 | 1.7/11 | 4.6/14 | 4.3/15 |
Winter Olympics-Thursday | NBC | 3.8/14 | 3.1/13 | 2.5/13 | 1.9/12 | 5.0/16 | 4.0/14 |
Winter Olympics-Friday | NBC | 3.0/13 | 2.8/14 | 2.0/11 | 1.7/12 | 3.9/13 | 3.8/14 |
Winter Olympics-Saturday | NBC | 2.3/10 | 2.1/10 | 1.5/9 | 1.2/8 | 3.2/11 | 2.9/10 |
Winter Olympics Gala | NBC | 2.4/10 | 1.9/9 | 1.7/10 | 1.1/7 | 3.1/11 | 2.6/10 |
Winter Olympics Closing Ceremony | NBC | 3.1/11 | 2.8/11 | 2.0/10 | 1.6/9 | 4.2/12 | 3.8/12 |
Pyeongchang Gold | NBC | 1.3/6 | 1.2/6 | 0.9/6 | 0.6/4 | 1.9/6 | 1.7/6 |
A.P. Bio | NBC | 1.5/6 | 1.3/6 | 0.7/4 | 0.6/4 | 2.0/6 | 1.8/6 |
Table 3: persons 18-49 using television
Time/Day | Mon | Tues | Wed | Thurs | Fri | Sun |
8:00 | 27.1 | 24.6 | 24.3 | 24.2 | 20.6 | 26.3 |
8:30 | 28.7 | 26.6 | 25.7 | 25.7 | 21.8 | 27.7 |
9:00 | 28.8 | 27.8 | 26.6 | 26.5 | 23.2 | 28.7 |
9:30 | 28.6 | 27.9 | 27.0 | 26.6 | 23.9 | 26.8 |
10:00 | 26.5 | 25.8 | 25.8 | 25.2 | 23.6 | 23.9 |
10:30 | 24.3 | 23.5 | 24.0 | 24.3 | 22.5 | n/a |
Table 4: Outside of primetime
Show | Channel | Day | Viewers (millions) |
Good Morning America | ABC | MTWRF | 4.189 |
Today Show | NBC | MTWRF | 4.471 |
CBS This Morning | CBS | MTWRF | 3.511 |
Meet the Press | NBC | Sun | 3.646 |
Face the Nation | CBS | Sun | 3.461 |
This Week | ABC | Sun | 3.201 |
Fox News Sunday | FOX | Sun | 1.471 |
World News Tonight | ABC | MTWRF | 9.263 |
CBS Evening News | CBS | MTWRF | 6.621 |
Nightly News | NBC | MTWRF | 8.290 |
Source: Nielsen Media Research
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