Sunday, March 6, 2016

SUNDAY FEBRUARY 28, 2016 CABLE TV RATINGS

Select Ratings from Original Cable telecasts on Sunday February 28, 2016:

THE OSCARS led the night in 18-49's and viewers, averaging a 10.46 rating, and 34.43 million viewers over the course of its 3.5 hours. On cable, THE WALKING DEAD continued its dominance with 12.79 million viewers and a 6.08 18-49 rating (expectedly down 0.5 in 18-49's, and 690K in total viewers), and TALKING DEAD brought in a healthy 4.89m viewers. Showtime's SHAMELESS and BILLIONS both took the night off, but THE CIRCUS dropped over 100K viewers down to just 82,000 (from 198K). HBO's VINYL and GIRLS were at identical 533,000's but the former was down from 667K, and the latter was up from 489K. Also on that network, TOGETHERNESS dropped almost 100K viewers to 336,000 (from 430K), and LAST WEEK TONIGHT led in total viewers with 699,000 (down from 919K). BROKEN SKULL CHALLENGE, on CMT, dropped to 424,000 (from 485K) but SNAPPED, on Oxygen, jumped to 489,000 (from 392K). Among lower rated cables, SUPERCAR SUPERBUILDS, on Smithsonian was down to 107,000 viewers (from 131K), but AIR DISASTERS ticked up to 263,000 (from 256K). Finally, on Ovation, ROUGH DRAFT WITH REZA ASLAN began with a mere 12,000 viewers, RACHEL HUNTER'S TOUR OF BEAUTY was at 20,000 (from 28K), and LILY COLE'S ART MATTERS rose slightly to a quiet 5,000 viewers (from 2K).

BROADCAST UPDATE: PUT's not available.
Program TitleChannel18-49
Rating
18-34
Rating
Viewers 2+
(millions)
PUT
(18-49)
The OscarsABC10.469.434.425TIMES
%
60 Minutes (7pm)CBS0.760.46.5188pm-8:30pm-
60 Minutes (8pm)CBS0.750.45.7208:30pm-9pm-
DatelineNBC0.970.55.6769pm-9:30pm-
The Oscars Breakdowns (18-49, P2+): 8:30-9pm: 10.4/31, 35.709M
9-9:30pm: 10.5/29, 35.712M, 9:30-10pm: 10.6/29, 35.306M
10-10:30pm: 10.8/30, 35.117M 10:30-11pm: 10.8/31, 34.55M
Red Carpet Viewers: 11.49M, 12.07M, 15.62M, 18.02M, 22.28M
9:30pm-10pm-
10:00pm-10:30pm-
10:30pm-11pm-
Source: Nielsen Media ResearchSource: Rick Kissell

CABLE:
Table is organized based on the show's 18-49 rating.
Program Title
Channel
Viewers 2+
(millions)
18-49
Rating 
The Walking Dead
AMC
12.794
6.08
Talking Dead
AMC
4.890
2.23
Academy Awards Red Carpet
E!
2.103
0.73 
Ax Men
History
1.751
0.43
Guy's Grocery Games
Food Network
1.184
0.36 
Comic Book Men
AMC
0.747
0.36
Evil Lives Here
ID
1.216
0.34
All-Star Academy
Food Network
1.200
0.32
Cutthroat Kitchen
Food Network
0.896
0.30
Unusual Suspects
ID
1.153
0.29
Hoarders Special
A&E
0.735
0.27
Girls
HBO
0.533
0.26
Last Week Tonight
HBO
0.699
0.26
Southern at Heart
Food Network
0.906
0.23
When Calls the Heart
Hallmark
1.738
0.23 
Brunch at Bobby's
Food Network
0.815
0.21
Guy's Big Bites
Food Network
0.779
0.20
Vinyl
HBO
0.533
0.20
Broken Skull Challenge
CMT
0.424
0.16
NHL: Tampa/Boston
NBCSN
0.474
0.15
Snapped
Oxygen
0.489
0.15
Togetherness
HBO
0.336
0.15
NHL: Los Angeles/Anaheim
NBCSN
0.364
0.15
Brain Games
Nat Geo
0.332
0.13
Curse of the Frozen Gold
Animal
0.527
0.13
America's National Parks
Nat Geo
0.407
0.09
Salvage Dawgs (9:30pm)
DIY
0.385
0.09
Generation X
Nat Geo
0.226
0.09
Salvage Dawgs (9pm)
DIY
0.372
0.07
Tech Garage
Velocity
0.212
0.06
The Circus
Showtime
0.082
0.04
Air Disasters
Smithsonian
0.263
0.03
Supercar Superbuilds
Smithsonian
0.107
0.02
ET at the Oscars: Live on the Red Carpet
Pop
0.105
0.02
Rachel Hunter's Tour or Beauty
Ovation
0.020
0.00 
Rough Draft with Reza Aslan
Ovation
0.012
0.00
Lily Cole's Art Matters
Ovation
0.005
0.00
Sources: Nielsen, ShowBuzzDaily, Programming Insider

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