Sunday, March 20, 2016

SATURDAY MARCH 12, 2016 CABLE TV RATINGS

Select Ratings from Original Cable telecasts on Saturday March 12, 2016:

THE KIDS CHOICE AWARDS easily led the night with a cumulative 4.426 million viewers from 5 different networks. The Nickelodeon run was obviously the highest, with a 0.72 18-49 rating and 3.32 million viewers. It also had a 1.22 in Females 12-34, and a 0.82 in Males 12-34, and if we look even younger, it was at 2.82 in F 12-17, and 1.83 in M 12-17 (average of 2.33 among Teens 12-17). See the chart below for an in-depth look at the demographics for the show.

The other networks; TeenNick, Nicktoons, TV Land and CMT; had a cumulative 1.11m for the awards show. Also on Nickelodeon, SCHOOL OF ROCK premiered to 2.38 million and a 0.49 18-49 rating. Among younger demos, the show pulled a 0.88 in Females 12-34, a 0.53 in Males 12-34, and a whopping 1.67 in teens 12-17.

Elsewhere on cable, COLLEGE BASKETBALL, on ESPN ruled the day. The top ACC game was Virginia/North Carolina, with 2.81 million viewers, and a 1.29 in Males 18-49. The top Big 12 game was West Virginia/Kansas which had 2.42 million (0.96 Males 18-49), and top SEC game was Georgia/Kentucky which had 1.97 million (0.80 Males 18-49). BLACK SAILS, on Starz, rose to 677,000 viewers (from 658K), and managed a 0.22 in the 18-49's, and a 0.34 in Adults 50+. GHOST ADVENTURES, on Travel, was strong with 901,000 viewers (way up from 696K), and KILLER POST, on Oxygen, scraped together 274,000 (from 198K). Centric's BEING about doubled to 203,000 (from 117K), Destination America's MOUNTAIN MONSTERS was down to 411,000 (from 464K), and Esquire's BEOWULF rose 19K, to 164,000. On Reelz, AUTOPSY was strong with 272,000 viewers (up from 221K), but COPYCAT KILLERS could only manage 151,000 (down from 208K). Finally, THE ARTFUL DETECTIVE, on Ovation, found 172,000 viewers, but only had a minuscule 0.01 in the 18-49's.

For anyone curious about what Nielsen does for daylight savings (only for Spring forward) there is a table below the Cable Ratings table with "Filler" ratings from various networks.

THERE IS NO BROADCAST UPDATE ON SATURDAYS

KIDS CHOICE IN-DEPTH DEMOS:
F18-49M18-49F12-34M12-34F12-17M12-17
0.870.561.220.822.821.83

KIDS CHOICE AWARDS RATINGS:
Program TitleChannelViewers 2+
(millions)
18-49
Rating
Kid's Choice AwardsNickelodeon3.3210.72
Kid's Choice AwardsTeenNick0.3630.09
Kid's Choice AwardsNicktoons0.3140.08
Kid's Choice WardsTV Land0.2410.07
Kid's Choice AwardsCMT0.1870.05
Sources: Nielsen, ShowBuzzDaily, Programming Insider

CABLE:
Table is organized based on the show's 18-49 rating.
Program Title
Channel
Viewers 2+
(millions)
18-49
Rating
ACC: Virginia/North Carolina
ESPN
2.813
0.97
Big 12: W. Virginia/Kansas
ESPN
2.420
0.71
Spongebob
Nickelodeon
3.114
0.67
SEC: Georgia/Kentucky
ESPN
1.968
0.59
School of Rock
Nickelodeon
2.377
0.49
Ghost Adventures
Travel
0.901
0.38
Pioneer Woman
Food Network
1.604
0.33
The Kitchen
Food Network
1.383
0.31
Trisha Southern Kitchen
Food Network
1.436
0.28
I'd Kill For You
ID
0.787
0.24
Sex Sent Me to the ER
TLC
0.944
0.23 
A Taste for Murder
ID
0.784
0.22
Black Sails
Starz
0.677
0.22
Incredible Dr. Pol
Nat Geo Wild
1.152
0.19
AAC: Connecticut/Temple
ESPN2
0.589
0.15
PAC 12: Utah/Oregon
FS1
0.388
0.14
Outrageous Acts of Science
Science
0.433
0.13 
Dr. Pol; Deja Moo!
Nat Geo Wild
0.765
0.13
First Time Flippers (9:30pm)
DIY
0.350
0.12
Basketball: Long Beach State/Hawaii
ESPN2
0.326
0.11
Bandit Patrol
Nat Geo Wild
0.695
0.11
Dogs 101: New Tricks (10pm)
Animal
0.396
0.11
Dogs 101: New Tricks (10:30pm)
Animal
0.379
0.10
#Killerpost
Oxygen
0.274
0.09
First Time Flippers (9pm)
DIY
0.260
0.09
Autopsy
Reelz
0.272
0.09
Mountain Monsters
Destination America
0.411
0.09
What History Forgot
AHC
0.392
0.09
It's Not You, It's Men
OWN
0.297
0.09
Being
Centric
0.203
0.08
Zombie House Flipping
FYI
0.224
0.08
Where Are They Now?
OWN
0.354
0.07
Lady Day at Emerson's Bar & Grill
HBO
0.273
0.07
Spongebob
Nicktoons
0.267
0.07
Spongebob
TeenNick
0.278
0.07
School of Rock
TeenNick
0.278
0.07
School of Rock
Nicktoons
0.211
0.04
Copycat Killers
Reelz
0.151
0.04
Beowulf
Esquire
0.164
0.02 
The Artful Detective
Ovation
0.172
0.01
Sources: Nielsen, ShowBuzzDaily, Programming Insider

DAYLIGHT SAVINGS FILLER RATINGS:
Program TitleChannelViewers 2+
(millions)
Daylight Savings FillerA&E0.554
FillerESPN0.431
FillerHLN0.540
FillerFox News0.563
FillerCNN0.410
Daylight Savings FillerHistory0.276
Filler Daylight SavingsMSNBC0.324
Daylight Savings FillerLMN0.265
Daylight Savings FillerESPN20.221
Sources: Nielsen, ShowBuzzDaily

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