Note: this is the first Pocketpiece report compiled with data from the Nielsen people meter. Prior to this, Household data was captured via the Nielsen audimeter and demographic information was collected via diaries. The change to the people meter allowed Nielsen to measure demographic information in real-time which enabled the Pocketpieces to begin to be put out weekly rather than biweekly. Because this is the first weekly Pocketpiece, I've included scans from every page of the report rather than just the ratings-only pages.
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Monday, February 26, 2024
Nielsen Pocketpiece: Week Ending September 6, 1987
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