Tuesday, November 29, 2016

United States of Tara (Showtime): Ratings Recap

Showtime's 'United States of Tara' premiered January 18, 2009 to a solid 881,00 viewers, had great audience retention in week 2 (830,000), but fell to 414,000 viewers for its first season finale. A second season premiered in 2010 to a 0.4 rating with 816,000 viewers, dipped to the low 400,000s in the first few weeks, before recovering mid-way through (701,000), and ultimately concluding to a 0.3 rating with 633,000 viewers. The third season premiered in 2011 to a low 0.2 rating with 411,000 viewers, hit a series-low 230,000 viewers in its eighth episode, and concluded to only 375,000 viewers. Due to low ratings it was not renewed for a fourth season.

United States of Tara Season 1 Ratings (2009)
Episode #
Viewers (millions)
18-49 rating
101
0.881
--
102
0.830
--
103
0.576
0.25
104
0.657
0.30
105
0.615
0.26
106
0.602
0.23
107
0.612
0.33
108
0.631
0.33
109
0.550
--
110
0.456
0.25
111
0.339
0.19
112
0.414
0.19

United States of Tara Season 2 Ratings (2010)
Episode #
Viewers (millions)
18-49 rating
201
0.816
0.4
202
0.511
0.2
203
0.414
0.2
204
0.404
0.2
205
0.469
0.2
206
0.701
0.3
207
0.595
0.3
208
0.556
0.3
209
0.557
0.3
210
0.509
0.3
211
--
--
212
0.633
0.3

United States of Tara Season 3 Ratings (2011)
Episode #
Viewers (millions)
18-49 rating
301
0.411
0.2
602
0.288
0.1
303
0.409
0.19
304
0.326
0.16
305
0.334
0.2
306
0.323
0.1
307
0.288
0.1
308
0.230
0.1
309
0.309
0.2
310
0.333
0.1
311
0.285
0.2
312
0.375
0.1

Source: Nielsen Media Research

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