Thursday, October 26, 2023

Weekly Nielsen Ratings: 1964-65 TV Season

Below is a collection of scans of the Nielsen pocketpieces covering the the 1964-65 TV season. It features the complete primetime broadcast Nielsen ratings for all programs airing from August 31, 1964 through April 18, 1965. The week of Dec. 21-27, 1964 was a black week and not measured by Nielsen. I do not currently have any scans for the summer portion of the season. The grids report both the "Total Audience" and the "Average Audience" but Average Audience is the standard Nielsen metric that should be used.

Source: Nielsen Media Research

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