The Big C (Showtime): Ratings Recap

Showtime's 'The Big C' premiered August 16, 2010 to a 0.5 A18-49 rating & 1.15 million viewers, strong retention behind the fifth season premiere of 'Weeds' lead-in (0.6 & 1.26 million). The show actually had good retention throughout its first season, averaging a 0.38 rating & 831,000 viewers vs. 0.46 & 938,000 for 'Weeds.' Its second season saw significant declines, down to 0.22 & 574,000 on-average, and the third season dipped even further to 0.19 & 480,000. A short 4-episode fourth season aired in 2013 down to 0.1 in the demo with 283,000 viewers and the show was cancelled.

The Big C Season 1 Ratings (2010)
Episode Date	Viewers (millions)	18-49 rating
Aug. 16, 2010	1.154	0.5
Aug. 23, 2010	1.069	0.5
Aug. 30, 2010	0.875	0.4
Sept. 13, 2010	0.874	0.4
Sept. 20, 2010	0.709	0.3
Sept. 27, 2010	0.728	0.3
Oct. 4, 2010	0.624	0.3
Oct. 11, 2010	0.741	0.3
Oct. 18, 2010	0.607	0.3
Oct. 25, 2010	0.705	0.4
Nov. 1, 2010	0.966	0.5
Nov. 8, 2010	0.800	0.4
Nov. 15, 2010	0.957	0.4
Average	0.831	0.38

The Big C Season 2 Ratings (2011)
Episode Date	Viewers (millions)	18-49 rating
Jun. 27, 2011	0.891	0.4
Jul. 4, 2011	0.583	0.2
Jul. 11, 2011	0.528	0.2
Jul. 18, 2011	0.617	0.2
Jul. 25, 2011	0.506	0.2
Aug. 1, 2011	0.572	0.2
Aug. 8, 2011	0.492	0.2
Aug. 15, 2011	0.527	0.2
Aug. 22, 2011	0.624	0.2
Aug. 29, 2011	0.704	0.3
Sept. 12, 2011	0.535	0.2
Sept. 19, 2011	0.454	0.2
Sept. 26, 2011	0.431	0.1
Average	0.574	0.22

The Big C Season 3 Ratings (2012)
Episode Date	Viewers (millions)	18-49 rating
Apr. 8, 2012	0.581	0.2
Apr. 15, 2012	0.465	0.2
Apr. 22, 2012	0.442	0.1
Apr. 29, 2012	0.429	0.2
May 6, 2012	0.483	0.2
May 13, 2012	0.417	0.2
May 20, 2012	0.450	0.2
Jun. 3, 2012	0.589	0.2
Jun. 10, 2012	0.499	0.2
Jun. 17, 2012	0.445	0.2
Average	0.480	0.19

The Big C Season 4 Ratings (2013)
Episode Date	Viewers (millions)	18-49 rating
Apr. 29, 2013	0.238	0.1
May 6, 2013	0.253	0.1
May 13, 2013	0.251	0.1
May 20, 2013	0.390	0.1
Average	0.283	0.10

Source: Nielsen Media Research