The Bold Type (Freeform): Ratings Recap

UPDATED 2020: Freeform's 'The Bold Type' premiered in 2017 with a 0.12 18-49 rating for its sneak preview, and a 0.16 rating in its regular time slot premiere; it was at 235,000 & 355,000 total viewers respectively. Its first 3 episodes were at 0.34, 0.30, and 0.23 in the target demo of females 12-34. The first season concluded with a 0.16 rating & 331,000 viewers; and averaged a 0.15 & 325,000. A second season premiered in 2018 and was remarkably stable with the first season, scoring a 0.14 rating & 310,000 viewers, but the third season, which aired in 2019, ticked down to just 0.10 in the demo with 237,000 viewers. The numbers continued falling in the fourth season (2020), averaging only a 0.06 rating & 162,000 viewers, but this was somehow still enough to warrant a fifth season renewal.

The Bold Type Season 1 Ratings (2017)
Episode Date	Viewers (millions)	18-49 rating
Jul. 9, 2017*	0.235	0.12
Jul. 11, 2017	0.355	0.16
Jul. 11, 2017	0.302	0.14
Jul. 18, 2017	0.275	0.13
Jul. 25, 2017	0.359	0.16
Aug. 1, 2017	0.352	0.19
Aug. 8, 2017	0.339	0.17
Aug. 15, 2017	0.294	0.13
Aug. 22, 2017	0.280	0.12
Aug. 29, 2017	0.360	0.17
Sept. 5, 2017	0.331	0.16
Average**	0.325	0.15

*Sneak peak of Pilot episode

**: average without Sneak Peak rating, but with repeat rating in regular slot

The Bold Type Season 2 Ratings (2018)
Episode Date	Viewers (millions)	18-49 rating
Jun. 12, 2018	0.302	0.14
Jun. 12, 2018	0.184	0.09
Jun. 19, 2018	0.400	0.17
Jun. 26, 2018	0.334	0.14
Jul. 3, 2018	0.360	0.15
Jul. 10, 2018	0.336	0.15
Jul. 17, 2018	0.265	0.12
Jul. 24, 2018	0.328	0.15
Jul. 31, 2018	0.285	0.11
Aug. 7, 2018	0.305	0.13
Average	0.310	0.14

The Bold Type Season 3 Ratings (2019)
Episode Date	Viewers (millions)	18-49 rating
Apr. 9, 2019	0.181	0.09
Apr. 16, 2019	0.223	0.09
Apr. 23, 2019	0.241	0.09
Apr. 30, 2019	0.242	0.09
May 7, 2019	0.171	0.08
May 14, 2019	0.244	0.12
May 21, 2019	0.255	0.12
May 28, 2019	0.301	0.12
Jun. 4, 2019	0.248	0.11
Jun. 11, 2019	0.267	0.11
Average	0.237	0.10

The Bold Type Season 4 Ratings (2020)
Episode Date	Viewers (millions)	18-49 rating
Jan. 23, 2020	0.133	0.05
Jan. 30, 2020	0.230	0.11
Feb. 6, 2020	0.147	0.05
Feb. 13, 2020	0.106	0.04
Feb. 20, 2020	0.129	0.05
Feb. 27, 2020	0.145	0.05
Mar. 5, 2020	0.127	0.05
Mar. 12, 2020	0.157	0.06
Mar. 19, 2020	0.166	0.07
Mar. 26, 2020	0.164	0.07
Jun. 11, 2020	0.188	0.07
Jun. 18, 2020	0.180	0.08
Jun. 25, 2020	0.171	0.07
Jul. 2, 2020	0.168	0.07
Jul. 9, 2020	0.184	0.06
Jul. 16, 2020	0.202	0.06
Average	0.162	0.06

Source: Nielsen Media Research