Tuesday, August 1, 2017

The Bold Type (Freeform): Ratings Recap

Freeform's 'The Bold Type' premiered in 2017 with a 0.12 18-49 rating for its sneak preview, and a 0.16 rating in its regular time slot premiere; it was at 235,000 & 355,000 total viewers respectively. Its first 3 episodes were at 0.34, 0.30, and 0.23 in the target demo of females 12-34. The first season concluded with a 0.16 rating & 331,000 viewers; and averaged a 0.15 & 325,000. It was renewed for 2 additional seasons.

Season 1 Ratings (2017)
Episode #
Viewers (millions)
18-49 rating
101 (Sneak Peak)
0.235
0.12
101 (repeat in regular time slot)*
0.355
0.16
102
0.302
0.14
103
0.275
0.13
104
0.359
0.16
105
0.352
0.19
106
0.339
0.17
107
0.294
0.13
108
0.280
0.12
109
0.360
0.17
110
0.331
0.16
season 1 average*
0.325
0.15
*: average without Sneak Peak rating, but with repeat rating in regular slot

Source: Nielsen Media Research

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