Freeform's 'The Bold Type' premiered in 2017 with a 0.12 18-49 rating for its sneak preview, and a 0.16 rating in its regular time slot premiere; it was at 235,000 & 355,000 total viewers respectively. Its first 3 episodes were at 0.34, 0.30, and 0.23 in the target demo of females 12-34. The first season concluded with a 0.16 rating & 331,000 viewers; and averaged a 0.15 & 325,000. It was renewed for 2 additional seasons.
Season
1 Ratings (2017)
|
||
Episode
#
|
Viewers
(millions)
|
18-49
rating
|
101
(Sneak Peak)
|
0.235
|
0.12
|
101
(repeat in regular time slot)*
|
0.355
|
0.16
|
102
|
0.302
|
0.14
|
103
|
0.275
|
0.13
|
104
|
0.359
|
0.16
|
105
|
0.352
|
0.19
|
106
|
0.339
|
0.17
|
107
|
0.294
|
0.13
|
108
|
0.280
|
0.12
|
109
|
0.360
|
0.17
|
110
|
0.331
|
0.16
|
season
1 average*
|
0.325
|
0.15
|
*:
average without Sneak Peak rating, but with repeat rating in regular
slot
Source: Nielsen Media Research
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