Thursday, August 25, 2016

Switched at Birth (ABC Family/Freeform): Ratings Recap

'Switched at Birth' premiered on ABC Family in 2011 to a 1.3 18-49 rating and 3.3 million viewers. It aired 10 episodes in summer 2011 that averaged a 1.1 rating and 2.76 million viewers, 12 episodes in spring 2012 that averaged a 0.8 and 1.84 million, and 8 episodes in fall 2012 that averaged a 0.7 and 1.64 million. It premiered its final season in 2017 on Freeform, to a 0.24 rating and 598,000 viewers. It averaged a 0.21 rating and 501,000 viewers in its fifth season. It aired a total of 103 episodes over the course of five seasons.

Switched at Birth Season 1 Ratings (2011-12)
Episode DateViewers (millions)18-49 rating
Jun. 6, 2011
3.304
1.3
Jun. 13, 2011
2.923
1.2
Jun. 20, 2011
2.766
1.0
Jun. 27, 2011
2.797
1.2
Jul. 4, 2011
1.683
0.7
Jul. 11, 2011
2.630
0.9
Jul. 18, 2011
2.692
1.0
Jul. 25, 2011
3.144
1.3
Aug. 1, 2011
2.790
1.2
Aug. 8, 2011
2.837
1.3
Jan. 3, 2012
2.739
1.0
Jan. 10, 2012
2.070
0.9
Jan. 17, 2012
1.992
0.7
Jan. 24, 2012
1.897
0.8
Jan. 31, 2012
1.932
0.8
Feb. 7, 2012
1.817
0.7
Feb. 14, 2012
1.457
0.6
Feb. 21, 2012
1.791
0.8
Feb. 28, 2012
1.513
0.7
Mar. 6, 2012
1.481
0.7
Mar. 13, 2012
1.703
0.8
Mar. 20, 2012
1.710
0.8
Sept. 3, 2012
2.248
0.9
Sept. 10, 2012
1.666
0.8
Sept. 17, 2012
1.587
0.7
Sept. 24, 2012
1.408
0.6
Oct. 1, 2012
1.443
0.6
Oct. 8, 2012
1.556
0.7
Oct. 15, 2012
1.446
0.6
Oct. 22, 2012
1.783
0.8
Average2.0940.87

Switched at Birth Season 2 Ratings (2013)
Episode DateViewers (millions)18-49 rating
Jan. 7, 2013
1.697
0.7
Jan. 14, 2013
1.651
0.7
Jan. 21, 2013
1.744
0.7
Jan. 28, 2013
1.763
0.8
Feb. 4, 2013
1.794
0.8
Feb. 11, 2013
1.650
0.7
Feb. 18, 2013
1.519
0.6
Feb. 25, 2013
1.692
0.8
Mar. 4, 2013
1.627
0.7
Mar. 11, 2013
1.752
0.8
Jun. 10, 2013
1.661
0.7
Jun. 17, 2013
1.623
0.7
Jun. 24, 2013
1.760
0.7
Jul. 1, 2013
1.611
0.7
Jul. 8, 2013
2.016
0.9
Jul. 15, 2013
1.751
0.8
Jul. 22, 2013
1.764
0.8
Jul. 29, 2013
1.758
0.7
Aug. 5, 2013
1.687
0.7
Aug. 12, 2013
1.599
0.7
Aug. 19, 2013
1.963
0.8
Average1.7180.74

Switched at Birth Season 3 Ratings (2014)
Episode DateViewers (millions)18-49 rating
Jan. 13, 2014
1.756
0.74
Jan. 20, 2014
1.565
0.68
Jan. 27, 2014
1.554
0.63
Feb. 3, 2014
1.625
0.65
Feb. 10, 2014
1.706
0.77
Feb. 17, 2014
1.704
0.71
Feb. 24, 2014
1.637
0.66
Mar. 3, 2014
1.611
0.67
Mar. 10, 2014
1.390
0.60
Mar. 17, 2014
1.189
0.53
Mar. 24, 2014
1.300
0.58
Jun. 16, 2014
1.173
0.43
Jun. 23, 2014
1.411
0.66
Jun. 30, 2014
1.146
0.53
Jul. 7, 2014
1.326
0.62
Jul. 14, 2014
1.558
0.63
Jul. 21, 2014
1.359
0.58
Jul. 28, 2014
1.125
0.43
Aug. 4, 2014
1.290
0.57
Aug. 11, 2014
1.057
0.47
Aug. 18, 2014
1.294
0.54
Dec. 8, 2014
1.399
0.56
Average1.4170.60

Switched at Birth Season 4 Ratings (2015)
Episode DateViewers (millions)18-49 rating
Jan. 6, 20151.2940.57
Jan. 13, 20151.1530.48
Jan. 20, 20151.2050.53
Jan. 27, 20151.2970.58
Feb. 3, 20151.2380.54
Feb. 10, 20151.3400.62
Feb. 17, 20151.2460.48
Feb. 24, 20150.9530.40
Mar. 3, 20150.9580.34
Mar. 10, 20151.0620.41
Aug. 24, 20150.9790.35
Aug. 31, 20150.8710.36
Sept. 7, 20150.9860.42
Sept. 14, 20151.0040.47
Sept. 21, 20150.7010.27
Sept. 28, 20150.7460.34
Oct. 5, 20150.7390.36
Oct. 12, 20150.7510.34
Oct. 19, 20150.9520.43
Oct. 26, 2015
0.836
0.37
Average1.0160.43

Switched at Birth Season 5 Ratings (2017)
Episode DateViewers (millions)18-49 rating
Jan. 31, 2017
0.598
0.24
Feb. 7, 2017
0.536
0.22
Feb. 14, 2017
0.516
0.20
Feb. 21, 2017
0.521
0.24
Feb. 28, 2017
0.508
0.21
Mar. 7, 2017
0.435
0.18
Mar. 21, 2017
0.502
0.22
Mar. 28, 2017
0.474
0.22
Apr. 4, 2017
0.432
0.20
Apr. 11, 2017
0.490
0.19
Average0.5010.21

Source: Nielsen Media Research

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