Thursday, August 25, 2016

Switched at Birth (Freeform): Ratings Recap

'Switched at Birth' premiered on ABC Family in 2011 to a 1.3 18-49 rating and 3.3 million viewers. It aired 10 episodes in summer 2011 that averaged a 1.1 rating and 2.76 million viewers, 12 episodes in spring 2012 that averaged a 0.8 and 1.84 million, and 8 episodes in fall 2012 that averaged a 0.7 and 1.64 million. It premiered its final season in 2017 on Freeform, to a 0.24 rating and 598,000 viewers. It averaged a 0.21 rating and 501,000 viewers in its fifth season. It aired a total of 103 episodes over the course of five seasons.

Season 1 Ratings (2011-2012)
Episode #
Viewers (millions)
18-49 rating
101
3.304
1.3
102
2.923
1.2
103
2.766
1.0
104
2.797
1.2
105
1.683
0.7
106
2.630
0.9
107
2.692
1.0
108
3.144
1.3
109
2.790
1.2
110
2.837
1.3
average
summer 2011
2.76
1.1
111
2.739
1.0
112
2.070
0.9
113
1.992
0.7
114
1.897
0.8
115
1.932
0.8
116
1.817
0.7
117
1.457
0.6
118
1.791
0.8
119
1.513
0.7
120
1.481
0.7
121
1.703
0.8
122
1.710
0.8
average
spring 2012
1.84
0.8
123
2.248
0.9
124
1.666
0.8
125
1.587
0.7
126
1.408
0.6
127
1.443
0.6
128
1.556
0.7
129
1.446
0.6
130
1.783
0.8
average
autumn 2012
1.64
0.7
total season 1 average
2.09
0.9


Season 2 Ratings (2013)
Episode #
Viewers (millions)
18-49 rating
201
1.697
0.7
202
1.651
0.7
203
1.744
0.7
204
1.763
0.8
205
1.794
0.8
206
1.650
0.7
207
1.519
0.6
208
1.692
0.8
209
1.627
0.7
210
1.752
0.8
average
winter 2013
1.69
0.7
211
1.661
0.7
212
1.623
0.7
213
1.760
0.7
214
1.611
0.7
215
2.016
0.9
216
1.751
0.8
217
1.764
0.8
218
1.758
0.7
219
1.687
0.7
220
1.599
0.7
221
1.963
0.8
average
summer 2013
1.74
0.7
total season 2 average
1.72
0.7


Season 3 Ratings (2014)
Episode #
Viewers (millions)
18-49 rating
301
1.756
0.74
302
1.565
0.68
303
1.554
0.63
304
1.625
0.65
305
1.706
0.77
306
1.704
0.71
307
1.637
0.66
308
1.611
0.67
309
1.390
0.60
310
1.189
0.53
311
1.300
0.58
average
winter 2014
1.55
0.7
312
1.173
0.43
313
1.411
0.66
314
1.146
0.53
315
1.326
0.62
316
1.558
0.63
317
1.359
0.58
318
1.125
0.43
319
1.290
0.57
320
1.057
0.47
321
1.294
0.54
average
summer 2014
1.28
0.5
322 (Xmas ep.)
1.399
0.56
total season 3 average
1.42
0.6


Season 4 Ratings (2015)
Episode #
Viewers (millions)
18-49 rating
401
1.294
0.57
402
1.153
0.48
403
1.205
0.53
404
1.297
0.58
405
1.238
0.54
406
1.340
0.62
407
1.246
0.48
408
0.953
0.40
409
0.958
0.34
410
1.062
0.41
average
winter 2015
1.18
0.50
411
0.979
0.35
412
0.871
0.36
413
0.986
0.42
414
1.004
0.47
415
0.701
0.27
416
0.746
0.34
417
0.739
0.36
418
0.751
0.34
419
0.952
0.43
420
0.836
0.37
average
summer 2015
0.857
0.37
total season 4 average
1.02
0.43


Season 5 Ratings (2017)
Episode #
Viewers (millions)
18-49 rating
501
0.598
0.24
502
0.536
0.22
503
0.516
0.20
504
0.521
0.24
505
0.508
0.21
506
0.435
0.18
507
0.502
0.22
508
0.474
0.22
509
0.432
0.20
510
0.490
0.19
season 5 ave.
0.501
0.21

Source: Nielsen Media Research

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