Monday, December 12, 2016

Looking (HBO): Ratings Recap

HBO's 'Looking' premiered January 19, 2014 to a 0.15 adults 18-49 rating with 338,000 total viewers. It hit a series-low 0.06 rating with 118,000 viewers on the Saturday before the 2014 Super Bowl (0.08/183K on Super Bowl Night), but rose to a series-high 519,000 viewers, and ultimately concluded its first season to a 0.20 rating with 425,000 viewers. A second season premiered in 2015 to a 0.09 adults 18-49 rating with 183,000 viewers and ended with a 0.12 rating and 298,000 viewers. The series was cancelled after 2 seasons; however, a TV movie aired in July 2016 and was seen by 298,000 viewers. 

Looking Season 1 Ratings (2014)
Episode #
Viewers (millions)
18-49 rating
101
0.338
0.15
102
0.286
0.12
103
0.118
0.06
104
0.446
0.2
105
0.505
0.26
106
0.519
--
107
0.433
0.20
108
0.425
0.20

Looking Season 2 Ratings (2015)
Episode #
Viewers (millions)
18-49 rating
201
0.183
0.09
202
0.195
0.09
203
0.324
0.15
204
0.192
0.09
205
0.150
0.04
206
0.204
0.10
207
0.239
0.11
208
0.303
0.10
209
0.312
0.14
210
0.298
0.12

Movie (2016)
0.284
0.10

Source: Nielsen Media Research

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