NOTE: I only received the data for the top 10 shows based on African-American household rating. I did not get any Hispanic data.
FOX's ROSEWOOD led the week in percentage of black viewers, with almost 43% of its audience in that demographic (1.5 million). ABC's HOW TO GET AWAY WITH MURDER led in total black viewers with 1.64 million, accounting for about 36% of its total audience. The brand new series THE FAMILY which aired in place of SCANDAL, pulled in 1.36 million African-American viewers (24%), and the long running GREY'S ANATOMY had 1.37m, or about 18% of its viewing audience. Finally, CBS's NCIS had over 1.28 million African-American viewers, but because of its huge overall audience size, it only equated to about 8%.
Table is organized based on African-American Household rating.
|Program Title||Channel||AA Viewers 2+|
|% of Total|
|How to Get Away with Murder||ABC||1.638||36.2|
|The Family (3/3)||ABC||1.358||23.8|
|American Idol (Thursday)||FOX||1.263||14.5|
|NCIS: New Orleans||CBS||1.131||9.6|
|Law & Order: SVU||NBC||1.059||15.4|
Table is organized based on Hispanic Household rating.