Wednesday, May 11, 2016

African-American and Hispanic Nielsen Ratings: Week Ending March 6, 2016

Select Ratings from Original telecasts for week ending March 6, 2015:

NOTE: I only received the data for the top 10 shows based on African-American household rating. I did not get any Hispanic data.

FOX's ROSEWOOD led the week in percentage of black viewers, with almost 43% of its audience in that demographic (1.5 million). ABC's HOW TO GET AWAY WITH MURDER led in total black viewers with 1.64 million, accounting for about 36% of its total audience. The brand new series THE FAMILY which aired in place of SCANDAL, pulled in 1.36 million African-American viewers (24%), and the long running GREY'S ANATOMY had 1.37m, or about 18% of its viewing audience. Finally, CBS's NCIS had over 1.28 million African-American viewers, but because of its huge overall audience size, it only equated to about 8%.

Table is organized based on African-American Household rating.
Program TitleChannelAA Viewers 2+
% of Total
How to Get Away with MurderABC1.63836.2
The Family (3/3)ABC1.35823.8
Grey's AnatomyABC1.37217.9
Criminal MindsCBS1.16612.5
American Idol (Thursday)FOX1.26314.5
The VoiceNBC1.1019.0
NCIS: New OrleansCBS1.1319.6
Law & Order: SVUNBC1.05915.4

Table is organized based on Hispanic Household rating.

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