2018 Winter Olympics Local Market Ratings
The Olympics were a West Coast and mid-west affair! West Coast markets dominated the Olympic ratings, led almost daily by Salt Lake City, Utah, which brought in a 29.6 local rating/55 share for the opening ceremonies, and averaged a 21.1/39 over the course of all 17 days. Other west coast cities with high weekly averages include Denver, Colorado (20.2/36), San Diego, California (17.0/32), and Seattle, Washington (16.7/31). In the mid-west, Minneapolis, Minnesota (17.5/32 average) Milwaukee, Wisconsin (17.1/28), and Kansas City, Missouri (16.8/27) brought in big numbers during Olympic week. On the East Coast, the only markets to consistently make the top 10 each day were West Palm Beach, Florida (15.5/24 on average), Buffalo, New York (15.1/24), and Washington, DC (14.5/26).
City | (2/9) | (2/10) | (2/11) | (2/12) | (2/13) | (2/14) | (2/15) | Week 1 |
Salt Lake City | 29.6/55 | 24.5/46 | 25.9/45 | 23.0/39 | 24.8/46 | 18.3/34 | 21.0/38 | 22.6/41 |
Denver | 27.4/51 | 22.7/40 | 24.5/43 | 25.7/43 | 23.7/42 | 20.7/38 | 22.0/39 | 22.1/40 |
San Diego | 25.1/49 | 21.3/43 | 21.4/40 | 17.9/31 | 18.7/35 | - | - | 18.4/35 |
Seattle | 24.0/46 | 21.4/42 | 22.2/41 | 17.9/32 | 20.1/36 | 17.3/33 | 16.3/30 | 18.7/35 |
Sacramento | 23.4/45 | 20.3/38 | 19.8/37 | 17.9/31 | - | 16.6/31 | 16.5/30 | 18.0/33 |
Portland | 23.0/44 | 20.0/39 | 23.6/41 | 18.6/33 | 18.1/34 | - | - | 18.1/34 |
San Francisco | 21.1/46 | - | - | - | - | - | - | - |
Los Angeles | 20.9/41 | 19.6/38 | - | - | - | - | - | 15.5/29 |
West Palm Beach | 20.0/31 | - | - | - | - | 16.4/25 | - | 16.6/26 |
Buffalo | 19.8/31 | - | - | - | - | 16.4/26 | - | 16.0/25 |
Fort Myers | 19.7/32 | - | - | - | - | - | - | 15.6/25 |
Milwaukee | 19.6/31 | 19.9/34 | 23.9/36 | 20.2/32 | 20.9/33 | 16.6/29 | 17.9/28 | 18.8/30 |
Austin | 18.5/33 | - | 21.4/36 | 17.8/31 | 17.8/31 | - | 16.6/30 | 16.8/30 |
Minneapolis | 18.4/35 | - | 20.7/37 | 19.6/35 | 21.0/38 | 18.4/35 | 17.6/32 | 18.2/34 |
Washington, DC | 18.4/33 | - | 23.1/35 | - | - | 16.0/29 | 16.5/29 | 15.9/29 |
Kansas City | 18.1/30 | 20.3/33 | - | 21.1/32 | 22.0/35 | 16.5/27 | 18.2/30 | 18.4/30 |
Columbus | 17.8/28 | - | - | - | - | - | - | 15.4/24 |
Las Vegas | 17.7/30 | - | - | - | - | - | - | 15.0/26 |
Cleveland | 17.5/27 | - | - | - | - | - | - | - |
Chicago | 17.3/28 | - | - | - | - | - | - | - |
Phoenix | 17.3/33 | - | - | - | - | - | - | - |
Albuquerque | 17.3/28 | - | - | - | - | - | - | 15.4/25 |
Tulsa | - | 19.7/27 | - | - | - | - | - | - |
Richmond | - | - | - | - | 18.5/27 | - | - | 15.7/24 |
Providence | - | - | - | - | - | - | 16.4/28 | - |
St. Louis | - | - | - | - | - | - | - | 15.6/25 |
Pittsburgh | - | - | - | - | - | - | - | 15.0/24 |
City | (2/16) | (2/18) | (2/19) | (2/20) | (2/21) | (2/22) | Average |
Salt Lake City | 21.1/40 | 19.6/36 | 21.4/37 | 20.9/38 | 18.8/36 | 18.8/35 | 21.1/39 |
Denver | 19.6/38 | 16.1/31 | 20.6/33 | 21.5/37 | 17.6/33 | 16.1/30 | 20.2/36 |
San Diego | 16.3/33 | - | 18.4/31 | 17.8/32 | - | 14.3/27 | 17.0/32 |
Seattle | 16.1/31 | 14.6/27 | - | - | - | - | 16.7/31 |
Sacramento | 16.0/31 | - | 15.9/27 | 18.5/32 | - | 15.0/26 | 16.5/30 |
Portland | - | 14.9/27 | - | 17.1/29 | 13.6/24 | - | 16.5/30 |
San Francisco | - | - | - | - | - | - | - |
Los Angeles | - | - | - | - | - | - | 14.2/27 |
West Palm Beach | 16.5/27 | 17.2/26 | 15.5/24 | - | 13.8/21 | - | 15.5/24 |
Buffalo | - | 14.8/23 | 15.3/24 | 18.6/29 | 14.0/22 | 15.7/25 | 15.1/24 |
Fort Myers | 16.0/27 | - | - | - | 14.1/23 | - | 14.5/23 |
Milwaukee | 17.6/30 | 16.8/26 | 16.1/25 | 17.2/28 | 14.9/24 | 14.2/24 | 17.1/28 |
Austin | 17.6/33 | 15.1/26 | 16.5/28 | 18.0/30 | 14.2/25 | 16.1/30 | 15.8/28 |
Minneapolis | 16.5/32 | 17.5/30 | 17.4/30 | 21.1/37 | 17.6/32 | 17.3/31 | 17.5/32 |
Washington, DC | - | - | - | - | - | 14.9/27 | 14.5/26 |
Kansas City | - | 14.8/24 | - | 20.1/30 | 15.6/24 | 17.6/28 | 16.8/27 |
Columbus | - | - | - | - | - | - | 14.2/23 |
Las Vegas | - | - | - | - | - | - | 13.9/24 |
Cleveland | - | - | - | - | - | - | - |
Chicago | - | - | - | - | - | - | - |
Phoenix | - | - | - | - | - | - | - |
Albuquerque | - | - | - | - | - | - | 14.3/23 |
Tulsa | - | - | - | - | - | - | 13.7/20 |
Richmond | - | - | - | - | - | 14.2/22 | 14.7/23 |
Providence | - | - | 15.2/25 | - | - | - | 13.7/23 |
St. Louis | - | - | - | - | - | - | 14.3/23 |
Dayton | - | - | - | - | - | - | 14.0/22 |
Pittsburgh | - | - | - | - | - | - | 13.8/22 |
Hartford | - | - | - | - | - | - | 13.1/21 |
A "-" indicates that local market ratings were unavailable that night from that specific city.
Source: Nielsen Media Research
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