Tuesday, February 6, 2018

Super Bowl LII Local Market Ratings

Below are the local market ratings for the 27 markets in which local data was made available for 'Super Bowl LII.' The top market for game surprisingly belonged to Buffalo, NY (56.4 rating), which was just two-tenths higher than competing city Philadelphia, PA (56.2), and five-tenths higher than other competing city Boston, MA (55.9). Host city Minneapolis, MN tied Pittsburgh, PA (54.9) for fourth place. Both Atlanta, GA and Birmingham, AL experienced high drops from last year to this year, both falling about 10 percentage points from last year's Super Bowl. Outside of the host city and competing cities, Miami, FL and New Orleans, LA were the only markets to experience growth from last year, the former rising slightly from 37.8 to 38.7, and the latter up from 48.4 to 53.0. Salt Lake City, UT had the lowest ratings of all major markets (37.7, 56th ranked), while newly NFL-less St. Louis, MO ranked fourth from last (41.6, 53rd).

Super Bowl LII Available Market Ratings:
City20172018
Buffalo57.256.4
Philadelphia48.856.2
Boston54.355.9
Pittsburgh57.954.9
Minneapolis54.054.9
Norfolk55.953.9
New Orleans48.453.0
Providence54.652.5
Milwaukee54.852.3
Seattle52.652.2
Kansas City53.052.2
Detroit49.147.1
Atlanta57.047.1
Nashville52.246.2
Jacksonville53.945.5
Houston47.444.9
Dallas47.543.4
Birmingham53.343.2
San Francisco45.243.2
Austin48.243.1
Oklahoma City47.542.8
Las Vegas53.342.6
Memphis51.942.4
St. Louis47.541.6
Los Angeles41.841.0
Miami37.838.7
Salt Lake City38.637.7

Post-Super Bowl 'This Is Us' Top Markets:
CityRating
New Orleans22.6
Sacramento21.9
Seattle20.4
Pittsburgh20.3
Memphis20.0

Post-Super Bowl 'Tonight Show' Top Markets:
CityRating
Minneapolis11.6
New Orleans9.6
Seattle8.7
Memphis8.6
Cincinnati8.5

Source: Nielsen Media Research

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