BET's '2017 Hip Hop Awards' dominated the social content ratings for the week of October 9, with a massive 5.802 million total interactions coming from 2.566 million unique social media accounts. In terms of total interactions, the show leaned more towards Facebook (3.203M) than Twitter (2.599M). The CW's 'Riverdale' was second on the week with 515,000 interactions from 209,000 unique accounts, and in contrast to the 'Hip Hop Awards,' was almost exclusively interacted with on Twitter (424,000 vs. 91,000). Rounding out the top 3 is USA Network's 'WWE Monday Night RAW' with 509,000 interactions and 209,000 uniques. It was practically even between Facebook and Twitter at 237,000 and 272,000 respectively.
Saturday's 'SOMOS Live!' benefit concert beat out NBC's 'Saturday Night Live' for the top show on social media with 441,000 interactions for the former vs. 188,000 for the latter. In terms of uniques, it beat out 'SNL' 262,000 to 109,000. 'Somos Live!' was heavily interacted with on Facebook vs. Twitter (280,000 vs. 161,000), while 'SNL' was Twitter-heavy (86,000 vs. 103,000).
NBC's hit drama 'This Is Us' took rank 6 on the week with 288,000 interactions and 191,000 uniques. In terms of Interactions, it was barely beat out by the CW's 'Supernatural' (299,000), but 'Supernatural' was behind in uniques (123,000). Monday's edition of 'The Voice' just barely sneaked into this week's top 10 list with 212,000 interactions and 136,000 uniques.
Both FOX's 'Empire' and ABC's 'Scandal' were big on social media this week, as usual. 'Scandal' had 219,000 interactions from 97,000 unique accounts; while 'Empire' did a bit better at 263,000 interactions from 159,000 uniques. The majority of social interactions about 'Scandal' came from Twitter (93,000/126,000), while the majority for 'Empire' came from 'Facebook' (201,000/62,000).
Other shows of note include: AMC' 'Fear the Walking Dead' (91,000 interactions / 41,000 uniques), E's 'Keeping Up with the Kardashians' (18,000/12,000), and ABC's 'Once Upon a Time' (77,000/32,000).
Source: Nielsen Media Research