Wednesday, February 16, 2022

Some Broadcast Subdemos: Week Ending February 6, 2022

These days, sub-demographic ratings data for broadcast programs is not nearly as readily available as it is for cable programs. ShowBuzzDaily obviously posts 8 different sub-demos daily for the top 50 cable programs, but for broadcast, they unfortunately only provide demographic shares for men & women 18-49. I see some of this data every so often, but only for the higher-rated programs, so here is a peak at some of the sub-demos for the most-recent week I have data for. If a particular sub-demo isn't included for a show then I don't have it. 

The Bachelor (1/31/22):
  • W18-34: 0.83 rating/10 share
  • W18-49: 1.10/8
  • W25-54: 1.40/7
  • F12-34: 0.68/9
  • F12-17: 0.22/4
Abbott Elementary (2/1/22):
  • W18-34: 0.35/4
  • W18-49: 0.73/5
  • P12-34: 0.27/4
  • F12-34: 0.31/4
The Cleaning Lady (1/31/22):
  • P12-34: 0.27/4
  • M18-34: 0.28/4
  • M18-49: 0.50/4
  • F12-17: 0.26/5
This Is Us (2/1/22):
  • W18-34: 0.51/6
  • M18-34: 0.30/4
  • W18-49: 1.09/8
  • W25-54: 1.54/8
  • P12-34: 0.33/5
  • F12-34: 0.41/5
911: Lone Star (1/31/22):
  • W18-34: 0.52/6
  • M18-34: 0.41/5
  • W18-49: 0.93/7
  • M18-49: 0.65/5
  • W25-54: 1.45/8
  • M25-54: 0.94/6
  • P12-34: 0.48/7
  • F12-34: 0.35/5
  • T12-17: 0.29/6
  • F12-17: 0.39/8
The Goldbergs (2/2/22):
  • W18-34: 0.41/5
  • W18-49: 0.81/6
  • M18-49: 0.50/4
  • W25-54: 1.19/6
  • M25-54: 0.73/4
  • P12-34: 0.28/4
  • F12-34: 0.36/5
  • T12-17: 0.23/5
  • M12-17: 0.27/6
FBI (2/1/22):
  • W18-34: 0.34/4
  • M18-34: 0.27/4
  • W18-49: 0.71/5
  • M18-49: 0.54/5
  • W25-54: 1.30/7
  • M25-54: 0.93/6
  • P12-34: 0.29/4
  • F12-34: 0.33/4
  • T12-17: 0.23/4
  • F12-17: 0.29/5
Big Brother (2/2/22):
  • W18-34: 0.45/6
  • M18-34: 0.37/5
  • W18-49: 0.94/7
  • M18-49: 0.61/5
  • W25-54: 1.34/7
  • M25-54: 0.83/5
  • P12-34: 0.36/5
  • F12-34: 0.39/5
  • M12-34: 0.32/5
The Amazing Race (2/2/22):
  • W18-34: 0.35/4
  • M18-34: 0.30/4
  • W18-49: 0.77/5
  • M18-49: 0.51/4
  • W25-54: 1.15/6
  • M25-54: 0.76/5
  • P12-34: 0.30/4
  • F12-34: 0.31/4
  • M12-34: 0.28/4
WWE Friday Night Smackdown (2/4/22):
  • M18-34: 0.38/5
  • M18-49: 0.62/5
  • M25-54: 0.81/5
  • P12-34: 0.27/4
  • M12-34: 0.31/5
  • F12-17: 0.30/5
NBA Basketball (2/6/22):
  • M18-34: 0.72/10
  • M18-49: 0.94/8
  • M25-54: 1.14/8
  • P12-34: 0.48/7
  • M12-34: 0.69/11
  • T12-17: 0.41/8
  • M12-17: 0.61/12
Source: Nielsen Media Research, kindly provided by SpoilerTV

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