Masters of Sex (Showtime): Ratings Recap

Showtime's 'Masters of Sex' premiered September 29, 2013 to a 0.37 adults 18-49 rating with 998,000 viewers, rose to 1.09 million viewers in its second episode and hit a series-high 0.47 rating with 1.23 million viewers in the penultimate episode of the first season just before concluding to 1.21 million viewers. A second season premiered in 2014 to a 0.32 rating with 825,000 viewers and ended to a 0.28 rating with 889,000 viewers, while the 2015 third season began much lower at 0.13 with 583,000 viewers and ended slightly up at 0.14 with 605,000. The fourth and final season premiered in 2016 to a 0.13 with 518,000 viewers, hit a series-low 0.08 with 393,000 towards the end of the seasons, and concluded to a 0.12 and 457,000 viewers. The series was not renewed for a fifth season. 

Masters of Sex Season 1 Ratings (2013)
Episode Date	Viewers (millions)	18-49 rating
Sept. 29, 2013	0.998	0.37
Oct. 6, 2013	1.090	0.37
Oct. 13, 2013	1.042	0.40
Oct. 20, 2013	1.012	0.3
Oct. 27, 2013	1.009	0.3
Nov. 3, 2013	0.933	0.3
Nov. 10, 2013	1.095	0.35
Nov. 17, 2013	1.050	0.43
Nov. 24, 2013	1.128	0.41
Dec. 1, 2013	1.076	0.42
Dec. 8, 2013	1.234	0.47
Dec. 15, 2013	1.207	0.38
Average	1.073	0.38

Masters of Sex Season 2 Ratings (2014)
Episode Date	Viewers (millions)	18-49 rating
Jul. 13, 2014	0.825	0.32
Jul. 20, 2014	0.716	0.23
Jul. 27, 2014	0.837	0.26
Aug. 3, 2014	0.706	0.24
Aug. 10, 2014	0.971	0.30
Aug. 17, 2014	0.793	0.25
Aug. 24, 2014	0.840	0.28
Aug. 31, 2014	0.726	0.17
Sept. 7, 2014	0.760	0.24
Sept. 14, 2014	0.804	0.30
Sept. 21, 2014	0.714	0.22
Sept. 28, 2014	0.889	0.28
Average	0.798	0.26

Masters of Sex Season 3 Ratings (2015)
Episode Date	Viewers (millions)	18-49 rating
Jul. 12, 2015	0.583	0.13
Jul. 19, 2015	0.535	0.09
Jul. 26, 2015	0.509	0.16
Aug. 2, 2015	0.585	0.16
Aug. 9, 2015	0.552	0.15
Aug. 16, 2015	0.734	0.17
Aug. 23, 2015	0.643	0.10
Aug. 30, 2015	0.688	0.13
Sept. 6, 2015	0.562	0.13
Sept. 13, 2015	0.601	0.12
Sept. 20, 2015	0.548	0.13
Sept. 27, 2015	0.605	0.14
Average	0.595	0.13

Masters of Sex Season 4 Ratings (2016)
Episode Date	Viewers (millions)	18-49 rating
Sept. 11, 2016	0.518	0.13
Sept. 18, 2016	0.420	0.09
Sept. 25, 2016	0.422	0.09
Oct. 2, 2016	0.525	0.15
Oct. 9, 2016	0.341	0.11
Oct. 16, 2016	0.506	0.14
Oct. 23, 2016	0.486	0.12
Oct. 30, 2016	0.393	0.08
Nov. 6, 2016	0.463	0.13
Nov. 13, 2016	0.457	0.12
Average	0.453	0.12

Source: Nielsen Media Research