Da Vinci's Demons (Starz): Ratings Recap

Starz's 'Da Vinci's Demons' premiered April 12, 2013 to a 0.4 adults 18-49 rating with 1.04 million viewers. It fell by over half in week 2, down to 0.2 with 503,000 viewers, and was never able to recover; it finished its first season to a season-lo1 0.1 rating with 379,000 viewers. A second season premiered in 2014 to a slightly positive note, up to a 0.22 rating with 578,000 viewers, fell to 255,000 mid-way through the season, and ended with a 0.15 rating with 435,000 viewers. A third and final season premiered in 2015 to a then series-low 0.07 rating with 238,000 viewers, but the record low eventually dropped as far as 0.02 in 18-49s and only 102,000 viewers. The series concluded to a 0.03 rating with 202,000 viewers and was not renewed for a fourth season. 

Da Vinci’s Demons Season 1 Ratings (2013)
Episode Date	Viewers (millions)	18-49 rating
Apr. 12, 2013	1.042	0.4
Apr. 19, 2013	0.503	0.2
Apr. 26, 2013	0.382	0.2
May 3, 2013	0.419	0.2
May 10, 2013	0.464	0.2
May 17, 2013	0.548	0.2
May 31, 2013	0.451	0.2
Jun. 7, 2013	0.379	0.1
Average	0.524	0.21

Da Vinci’s Demons Season 2 Ratings (2014)
Episode Date	Viewers (millions)	18-49 rating
Mar. 22, 2014	0.578	0.22
Mar. 29, 2014	0.391	0.2
Apr. 5, 2014	0.408	0.2
Apr. 12, 2014	0.432	0.17
Apr. 19, 2014	0.426	0.1
Apr. 26, 2014	0.255	-
May 3, 2014	0.340	0.1
May 10, 2014	0.420	0.2
May 17, 2014	0.439	0.2
May 31, 2014	0.435	0.15
Average	0.412	0.17

Da Vinci’s Demons Season 3 Ratings (2015)
Episode Date	Viewers (millions)	18-49 rating
Oct. 24, 2015	0.238	0.07
Oct. 31, 2015	0.250	0.06
Nov. 7, 2015	0.233	0.07
Nov. 14, 2015	0.231	0.04
Nov. 21, 2015	0.201	0.04
Nov. 28, 2015	0.191	0.02
Dec. 5, 2015	0.102	0.04
Dec. 12, 2015	0.120	0.03
Dec. 19, 2015	0.120	0.02
Dec. 26, 2016	0.202	0.03
Average	0.189	0.04

Source: Nielsen Media Research