Lucky Bastards (Esquire): Ratings Recap

Esquire's 'Lucky Bastards' premiered April 16, 2014 to a 0.03 adults 18-49 rating with 75,000 viewers. It hit a series-low 0.00 rating with 11,000 viewers mid-way through its run, and ended on a consistent note, averaging a 0.01 rating in each of its last three episodes, ultimately concluding to 31,000 viewers. The series was cancelled after a single season of 10 episodes. 

Lucky Bastards Season 1 Ratings (2014)
Episode Date	Viewers (millions)	18-49 rating
Apr. 16, 2014	0.075	0.03
Apr. 23, 2014	0.020	0.01
Apr. 30, 2014	0.032	0.02
May 7, 2014	0.011	0.00
May 14, 2014	0.047	0.01
May 21, 2014	0.022	0.01
May 28, 2014	0.037	0.02
Jun. 4, 2014	0.024	0.01
Jun. 11, 2014	0.026	0.01
Jun. 18, 2014	0.031	0.01
Average	0.033	0.01

Source: Nielsen Media Research