Friday, March 11, 2022

Buffy the Vampire Slayer (WB/UPN): Ratings Recap

'Buffy the Vampire Slayer' premiered on the WB March 10, 1997 with a 3.2/5 household rating/share and 4.59 million viewers - solid numbers based on the low-rated WB network was getting at the time. It sunk to as few as 2.47 million viewers in its short 12-episode first season, but rebounded up to 4 million by its finale. The show's ratings soared in its second season, averaging 5.7 million viewers and reaching well over 7 million (and over 3.0 in the 18-49 demo) for a slew of episodes in January 1998. The show's third season logged the highest average viewership of any season (6.1 million) despite some scheduling weirdness which pushed the high-rated season finale (6.53 million viewers; 3.1/10 A18-49) out to mid-July 1999. 'Buffy' remained remarkably stable for the next few seasons, pulling in over 5.2 million viewers on-average and holding at comfortably higher than a 2.0 demo rating. The show moved networks over to UPN where its sixth season premiere was reported to have logged the highest 18-49 rating (3.8/10) and second-best viewership (7.65 million) of its entire run, and viewership for the season as a whole actually averaged slightly higher than the previous 2 WB runs at 5.34 million. A seventh and final season premiered in 2002 with the fall portion holding at just around 5 million viewers, but unfortunately the 2003 portion fell into the 3-4 million range and below a 2.0 A18-49 rating and the show was not renewed. Note: I only have very limited 18-49 information for the first 3 seasons, but there is full data beginning with season 4.

Buffy the Vampire Slayer (WB) Season 1 Ratings (1997)
Episode DateViewers (millions)18-49 rating
Mar. 10, 19974.59-
Mar. 17, 19974.63-
Mar. 24, 19972.98-
Mar. 31, 19974.09-
Apr. 7, 19973.42-
Apr. 14, 19973.39-
Apr. 28, 19972.47-
May 5, 19972.56-
May 12, 19973.47-
May 19, 19973.36-
Jun. 19973.97-
Average3.54-

Buffy the Vampire Slayer (WB) Season 2 Ratings (1997-98)
Episode DateViewers (millions)18-49 rating
Sept. 15, 19974.37-
Sept. 22, 19974.42-
Sept. 29, 19974.86-
Oct. 6, 19974.70-
Oct. 13, 19974.77-
Oct. 27, 19975.88-
Nov. 3, 19974.98-
Nov. 10, 19975.59-
Nov. 17, 19975.04-
Nov. 24, 19975.41-
Dec. 8, 19976.09-
Jan. 12, 19986.48-
Jan. 19, 19987.593.1/7
Jan. 20, 19987.94-
Jan. 27, 19987.31-
Feb. 10, 19986.77-
Feb. 24, 19986.14-
Mar. 3, 19986.08-
Apr. 28, 19985.06-
May 5, 19985.13-
May 12, 19985.30-
May 19, 19986.37-
Average5.74-

Buffy the Vampire Slayer (WB) Season 3 Ratings (1998-99)
Episode DateViewers (millions)18-49 rating
Sept. 29, 19987.062.9/9
Oct. 6, 19986.20-
Oct. 13, 19985.46-
Oct. 20, 19986.20-
Nov. 3, 19986.53-
Nov. 10, 19986.35-
Nov. 17, 19986.46-
Nov. 24, 19986.00-
Dec. 8, 19986.32-
Dec. 15, 19996.85-
Jan. 12, 19996.42-
Jan. 19, 19997.00-
Jan. 26, 19995.93-
Feb. 9, 19996.09-
Feb. 16, 19995.93-
Feb. 23, 19996.50-
Mar. 16, 19995.942.6
Sept. 21, 19995.082.1/6
May 4, 19995.04-
May 11, 19995.22-
May 18, 19995.13-
Jul. 13, 19996.533.1/10
Average6.10-

Buffy the Vampire Slayer (WB) Season 4 Ratings (1999-00)
Episode DateViewers (millions)18-49 rating
Oct. 5, 19996.793.0/9
Oct. 12, 19995.642.7/8
Oct. 19, 19995.092.2/6
Oct. 26, 19995.982.5/7
Nov. 2, 19995.112.1/5
Nov. 9, 19996.512.7/7
Nov. 16, 19995.652.2/6
Nov. 23, 19995.902.5/7
Nov. 30, 19995.422.0/6
Dec. 14, 19995.972.4/7
Jan. 18, 20005.352.1/5
Jan. 25, 20006.022.4/6
Feb. 8, 20004.832.1/6
Feb. 15, 20004.852.0/5
Feb. 22, 20005.752.4/7
Feb. 29, 20004.901.9/5
Apr. 4, 20004.111.6/5
Apr. 25, 20003.851.9/5
May 2, 20004.021.8/5
May 9, 20004.552.1/6
May 16, 20004.852.1/6
May 23, 20004.502.1/6
Average5.262.2

Buffy the Vampire Slayer (WB) Season 5 Ratings (2000-01)
Episode DateViewers (millions)18-49 rating
Sept. 26, 20005.832.9/8
Oct. 3, 20006.172.8/8
Oct. 10, 20005.342.6/7
Oct. 17, 20005.102.5/7
Oct. 24, 20006.412.9/8
Nov. 7, 20006.193.0/7
Nov. 14, 20005.662.7/7
Nov. 21, 20004.832.2/6
Nov. 28, 20005.482.6/7
Dec. 19, 20004.852.2/6
Jan. 9, 20014.852.3/6
Jan. 23, 20015.012.3/6
Feb. 6, 20014.892.5/6
Feb. 13, 20014.902.4/6
Feb. 20, 20015.112.4/6
Feb. 27, 20015.972.8/7
Apr. 17, 20014.292.0/6
Apr. 24, 20014.732.3/7
May 1, 20014.592.3/7
May 8, 20015.112.7/8
May 15, 20014.762.4/7
May 22, 20015.222.6/8
Average5.242.5

Buffy the Vampire Slayer (UPN) Season 6 Ratings (2001-02)
Episode DateViewers (millions)18-49 rating
Oct. 2, 20017.653.8/10
Oct. 9, 20015.582.6/7
Oct. 16, 20016.032.8/8
Oct. 23, 20015.682.7/7
Oct. 30, 20015.232.4/6
Nov. 6, 20015.442.7/7
Nov. 13, 20015.402.6/7
Nov. 20, 20015.002.6/7
Nov. 27, 20015.572.5/6
Jan. 8, 20025.162.4/6
Jan. 29, 20025.572.5/6
Feb. 5, 20025.212.6/7
Feb. 12, 20025.012.5/6
Feb. 26, 20024.702.4/6
Mar. 5, 20025.612.6/7
Mar. 12, 20025.012.3/6
Apr. 30, 20024.532.3/7
May 7, 20024.062.2/6
May 14, 20024.962.4/7
May 21, 20025.312.6/7
Average5.342.6

Buffy the Vampire Slayer (UPN) Season 7 Ratings (2002-03)
Episode DateViewers (millions)18-49 rating
Sept. 24, 20024.992.3/6
Oct. 1, 20024.972.6/7
Oct. 8, 20024.902.4/7
Oct. 15, 20025.042.5/7
Oct. 22, 20025.022.6/7
Nov. 5, 20024.652.3/6
Nov. 12, 20024.832.3/6
Nov. 19, 20025.032.4/6
Nov. 26, 20024.832.5/7
Dec. 17, 20024.79-
Jan. 7, 20034.082.2/6
Jan. 21, 20033.611.9/5
Feb. 4, 20033.501.8/5
Feb. 11, 20034.242.1/5
Feb. 18, 20033.431.7/4
Feb. 25, 20033.601.7/4
Mar. 25, 20033.441.7/4
Apr. 15, 20033.311.7/5
Apr. 29, 20033.601.8/5
May 6, 20034.022.1/6
May 13, 20034.062.4/7
May 20, 20034.872.5/7
Average4.312.2

Source: Nielsen Media Research

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