Broadcast & Cable Nielsens: Week Ending March 21, 2004

Below are the Nielsen ratings for the 26th week of the 2003-04 television broadcast season; most reruns are excluded from the list. Final 18-49 ratings and viewership (in millions) are provided in the first chart. The second chart includes data for cable programs that aired this week.

Broadcast ratings:

Show	Net	HH Rating	18-49 Rating	Viewers (millions)
AMERICAN IDOL-TUE	FOX	15.3/23	11.3/28	26.718
AMERICAN IDOL-WED	FOX	13.3/21	9.7/25	22.916
SURVIVOR: ALL STARS-WED	CBS	10.9/18	7.1/20	18.963
APPRENTICE	NBC	11.4/18	8.2/21	17.495
60 MINUTES	CBS	10.5/18	4.0/11	16.155
WILL & GRACE	NBC	10.2/16	6.9/19	15.003
FEAR FACTOR	NBC	8.5/14	6.4/18	14.486
COLD CASE	CBS	9.2/14	3.8/9	14.415
LAS VEGAS	NBC	8.6/13	5.6/14	13.462
NAVY NCIS	CBS	8.4/13	3.1/8	13.291
DATELINE-FRI	NBC	8.2/14	3.3/11	11.94
CROSSING JORDAN-SUN	NBC	8.0/14	4.1/11	11.939
JUDGING AMY	CBS	8.2/14	2.6/7	11.605
THE SIMPSONS	FOX	6.6/10	5.0/13	11.244
CROSSING JORDAN-FRI	NBC	7.8/14	3.6/11	11.243
PRIMETIME THURSDAY	ABC	7.9/14	3.8/11	11.093
MOVIE: THE GREEN MILE-MON	ABC	7.3/12	3.7/10	11.036
AVERAGE JOE: ADAM RETURNS	NBC	7.1/12	5.4/14	10.69
THAT '70S SHOW	FOX	6.3/11	5.0/15	10.15
EXTREME MAKEOVER: HOME ED.	ABC	5.8/9	4.2/10	10.02
KING OF QUEENS	CBS	6.3/10	4.0/10	9.87
ARRESTED DEVELOPMENT-WED	FOX	6.0/10	4.2/11	9.62
NYPD BLUE	ABC	6.6/11	3.5/10	9.59
CBS NCAA BSKBL CHAMP-SAT 4	CBS	6.4/12	3.6/13	9.538
THE PRACTICE	ABC	6.2/11	3.5/9	9.40
MALCOLM IN THE MIDDLE	FOX	5.4/8	4.2/10	9.30
EXTREME MAKEOVER-WED	ABC	6.4/10	3.7/9	9.28
DATELINE-SUN	NBC	6.3/11	2.6/8	9.18
CBS NCAA BSKBL CHAMP-THU 2	CBS	6.2/12	4.1/13	9.179
CBS NCAA BSKBL CHAMP-THU 1	CBS	6.2/11	3.2/11	9.107
AMERICA'S FUNNIEST HOME VIDEOS-SUN	FOX	5.1/9	2.8/8	8.92
CENTURY CITY	CBS	5.8/9	2.1/5	8.86
AMERICAN DREAMS	NBC	5.9/9	3.1/8	8.85
CBS NCAA BSKBL CHAMP-FRI 2	CBS	5.7/11	3.6/12	8.755
AMERICA'S MOST WANTED	FOX	5.5/10	2.9/9	8.41
CBS NCAA BSKBL CHAMP-FRI 1	CBS	5.4/10	3.2/12	8.318
ACCORDING TO JIM 9PM	ABC	5.2/8	3.4/8	8.28
FRASIER	NBC	5.6/8	2.6/6	8.25
MOVIE: PROOF OF LIFE-SUN	CBS	5.4/9	2.3/6	7.95
ALIAS	ABC	4.9/7	3.5/8	7.93
8 SIMPLE RULES	ABC	5.1/8	2.8/8	7.77
48 HOURS-WED	CBS	5.5/10	2.3/6	7.54
COPS-8:30P	FOX	5.0/9	2.8/10	7.53
LESS THAN PERFECT	ABC	4.8/7	2.9/7	7.37
THE STONES	CBS	4.9/8	2.7/7	7.13
GEORGE LOPEZ	ABC	4.7/9	2.4/9	7.10
STEVEN KING'S KINGDOM HOSPITAL	ABC	4.9/8	3.0/9	7.09
ARRESTED DEVELOPMENT-SUN	FOX	4.2/6	3.1/7	7.02
KING OF THE HILL	FOX	4.2/7	3.3/9	6.95
THE D.A.	ABC	4.8/9	2.0/6	6.93
HOPE & FAITH	ABC	4.4/8	2.7/8	6.87
WHOOPI	NBC	4.6/7	2.1/6	6.74
SCRUBS	NBC	4.4/7	2.8/7	6.60
LIFE WITH BONNIE	ABC	4.4/7	2.4/7	6.48
MARRIED TO THE KELLYS	ABC	4.1/7	2.3/8	6.45
COPS-8:00P	FOX	4.3/8	2.3/8	6.31
I'M WITH HER	ABC	4.1/6	2.4/6	6.28
AMERICA'S FUNNIEST HOME VIDEOS-SAT	ABC	3.7/7	2.0/6	6.14
MOVIE: TARZAN-SAT	ABC	3.4/6	1.8/6	6.12
AMERICA'S NEXT TOP MODEL	UPN	3.9/6	2.7/7	5.69
HAPPY FAMILY	NBC	3.9/6	1.8/5	5.67
TRU CALLING	FOX	3.6/6	2.1/6	5.52
WWE SMACKDOWN	UPN	3.6/6	2.2/6	5.51
CRACKING UP	FOX	3.3/5	2.4/6	4.86
FOREVER EDEN-MON	FOX	3.0/5	2.2/6	4.34
REBA	WB	2.6/5	1.4/5	3.86
TRACY MORGAN-8:30P	NBC	2.4/5	1.3/4	3.85
TRACY MORGAN-8:00P	NBC	2.5/5	1.0/4	3.81
WONDERFALLS	FOX	2.5/4	1.6/5	3.68
STEVE HARVEY'S BIG TIME	WB	2.5/4	1.3/4	3.67
PLAYING IT STRAIGHT	FOX	2.5/5	1.7/6	3.65
HIGH SCHOOL REUNION	WB	2.3/3	1.6/4	3.34
JAMIE KENNEDY	WB	2.0/3	1.2/3	2.96
GROUNDED FOR LIFE	WB	1.9/3	1.0/3	2.72
LIKE FAMILY	WB	1.7/3	0.9/3	2.57
THE HELP	WB	1.6/3	1.0/3	2.47
GAME OVER	UPN	1.1/2	0.5/2	1.72
THE MULLETS	UPN	1.2/2	0.6/2	1.70

College Basketball Champ - Games Outside of Primetime:

Show	Net	HH Rating	Viewers (millions)
CBS NCAA BSKBL CHAMP-SUN 3	CBS	8.3/17	13.256
CBS NCAA BSKBL CHAMP-SAT 3	CBS	7.7/17	11.359
CBS NCAA BSKBL CHAMP-SUN 2	CBS	6.4/15	9.352
CBS NCAA BSKBL CHAMP-SAT 2	CBS	6.2/16	8.232
CBS NCAA BSKBL CHAMP-SAT 1	CBS	4.8/14	6.500
CBS NCAA BSKBL CHAMP-DAY FRI 2	CBS	4.3/13	5.643
CBS NCAA BSKBL CHAMP-SUN 1	CBS	4.2/11	5.804
CBS NCAA BSKBL CHAMP-DAY THU 2	CBS	3.7/11	5.011
CBS NCAA BSKBL CHAMP-DAY FRI 1	CBS	3.5/12	4.644
CBS NCAA BSKBL CHAMP-DAY THU 1	CBS	3.3/11	4.286

Cable ratings:

Show	NET	Viewers (millions)
WWE ENTERTAINMENT	SPIKE	5.000
WWE ENTERTAINMENT	SPIKE	4.628
WHAT WOMEN WANT-SUN	TNT	4.311
WHAT WOMEN WANT-FRI	TNT	4.161
SPONGEBOB	NICK	4.101
FAIRLY ODD PARENTS	NICK	4.086
SPONGEBOB	NICK	3.994
SPONGEBOB	NICK	3.972
WHAT WOMEN WANT-SAT	TNT	3.969
LAW & ORDER: SVU	USA	3.950
SPONGEBOB	NICK	3.904
GOING TO THE MAT	DSNY	3.9
FAIRLY ODD PARENTS	NICK	3.862
REAL WORLD XIV	MTV	3.837
FAIRLY ODD PARENTS	NICK	3.757
FAIRLY ODD PARENTS	NICK	3.631
STARGATE SG-1	SCI-FI	2.56
TV LAND AWARDS	TVL	1.3
WOMENS BASKETBALL-SUN	ESPN2	0.658
PREMIUM CABLE
THE SOPRANOS	HBO	10.112
DEADWOOD	HBO	5.792
OLD SCHOOL	HBO	2.527
SIX FEET UNDER	HBO	1.507
ORGASM SPECIAL-SAT	HBO	1.137

Cable 18-49:

Show	NET	18-49 (000s)
WWE Entertainment	SPK	2762
Real World XIV	MTV	2638
WWE Entertainment	SPK	2515
What Women Want	TNT	2332
Chappelles Show	CMDY	2319
Newlyweds: Nick & Jessica	MTV	2282
RW/RR Challenge: Inferno	MTV	2148
What Women Want	TNT	2142
Jeff Foxworthy: Totally	CMDY	2085
What Women Want	TNT	2033

Weekly Top Kids Ratings:

Show	NET	9-14 Rating		Show	NET	12-17 Rating
AMERICAN IDOL-TUE	FOX	10.0		AMERICAN IDOL-TUE	FOX	8.5
AMERICAN IDOL-WED	FOX	8.3		AMERICAN IDOL-WED	FOX	8.3
SIMPSONS	FOX	6.6		SIMPSONS	FOX	7.6
SIMPSONS-SUN 8:30P	FOX	6.3		SIMPSONS-SUN 8:30P	FOX	7.6
FEAR FACTOR	NBC	5.4		MALCOLM IN THE MIDDLE	FOX	6.7
MALCOLM IN THE MIDDLE	FOX	5.1		ARRESTED DEVELOPMENT	FOX	4.6
FAIRLY ODD PARENTS	NICK	4.1		ARRESTED DEVELOPMENT-WED	FOX	4.1
SPONGEBOB	NICK	4.1		THAT '70S SHOW	FOX	4.1
SPONGEBOB	NICK	4.0		FEAR FACTOR	NBC	3.9
SURVIVOR:ALL STARS-WED	CBS	3.9		KING OF THE HILL	FOX	3.5
ARRESTED DEVELOPMENT	FOX	3.9		SURVIVOR: ALL STARS-WED	CBS	3.5
ARRESTED DEVELOPMENT-WED	FOX	3.8		FRIENDS	NBC	3.4
SPONGEBOB	NICK	3.8		AMERICA'S NEXT TOP MODEL	UPN	3.4
FAIRLY ODD PARENTS	NICK	3.7		WILL & GRACE	NBC	3.4
SPONGEBOB	NICK	3.7		YU-GI-OH - WB	WB	3.3
THAT '70S SHOW	FOX	3.7		SOUTH PARK	CMDY	3.3
XIAOLIN SHOWDOWN	WB	3.7		RW/RR CHALLENGE: INFERNO	MTV	3.2
SPONGEBOB	NICK	3.7		REAL WORLD XIV	MTV	3.1
FAIRLY ODD PARENTS	NICK	3.6		TRU CALLING	FOX	3.0
FAIRLY ODD PARENTS	NICK	3.6		PIMP MY RIDE	MTV	2.8
AMERICA'S NEXT TOP MODEL	UPN	3.5		ALL OF US	UPN	2.8
SPONGEBOB	NICK	3.5		THAT '70S SHOW-MON 8P	FOX	2.8
SPONGEBOB	NICK	3.5		SPONGEBOB	NICK	2.8
THE AMANDA SHOW	NICK	3.5		WWE SMACKDOWN!	UPN	2.8
SPONGEBOB	NICK	3.5		CHAPPELLES SHOW	CMDY	2.8
SPONGEBOB	NICK	3.5		MAD TV	FOX	2.7
SABRINA - TEENAGE WITCH	NICK	3.5		WONDERFALLS PRM ENC	FOX	2.7
SPONGEBOB	NICK	3.4		SPONGEBOB	NICK	2.7
YU-GI-OH	WB	3.4		EXTREME MAKEOVER SP-THU	ABC	2.7
SPONGEBOB	NICK	3.4		I WANT A FAMOUS FACE	MTV	2.7

CLICK TO SEE FULL WEEKLY 18-49 CHART

CLICK TO SEE FULL WEEKLY VIEWERSHIP CHART

Source: Nielsen Media Research via The Los Angeles Times, CBS Press Express, Media Life Magazine, Variety, TV Tango, and Marc Berman's Programming Insider (MediaWeek)