Wednesday, June 10, 2020

Vida (Starz) & Sweetbitter (Starz): Ratings Recaps

Both Starz's 'Vida' and 'Sweetbitter' premiered May 6, 2018 to extremely low numbers - 0.01 in the demo for both with 20,000 viewers for the former and 38,000 for the latter. Luckily, the numbers picked up after that and both averaged over 100,000 viewers for their six-episode seasons: 164,000 for 'Sweetbitter' and 130,000 for 'Vida.' Both received second seasons though 'Vida's' premiered in the spring of 2019 while 'Sweetbitter's' was in the summer. The second season of 'Vida' held its first season's numbers pretty well, losing just 10K viewers on average and just a hundredth in the demo - good enough for a third season renewal. 'Sweetbitter,' on the other hand, lost half of its demo and nearly half of its viewership in its second season and was cancelled by Starz. A 6-episode third season of 'Vida' premiered in 2020, but averaged just 94,000 viewers and was cancelled. 

Vida:
Vida Season 1 Ratings (2018)
Episode DateViewers (millions)18-49 rating
May 6, 20180.0200.01
May 13, 20180.1810.04
May 20, 20180.1330.03
May 27, 20180.1480.03
Jun. 3, 20180.1360.04
Jun. 10, 20180.1630.06
Average0.1300.04

Vida Season 2 Ratings (2019)
Episode DateViewers (millions)18-49 rating
May 26, 20190.1350.03
May 26, 20190.1070.01
Jun. 2, 20190.1400.03
Jun. 2, 20190.1280.02
Jun. 9, 20190.1120.02
Jun. 9, 20190.1080.02
Jun. 16, 20190.1030.03
Jun. 16, 20190.1320.04
Jun. 23, 20190.1120.03
Jun. 23, 20190.1210.02
Average0.1200.03

Vida Season 3 Ratings (2020)
Episode DateViewers (millions)18-49 rating
Apr. 26, 20200.0990.03
May 3, 20200.1100.02
May 10, 20200.0820.02
May 17, 20200.0860.02
May 24, 20200.0700.02
May 31, 20200.1150.02
Average0.0940.02

Sweetbitter:
Sweetbitter Season 1 Ratings (2018)
Episode DateViewers (millions)18-49 rating
May 6, 20180.0380.01
May 13, 20180.1600.05
May 20, 20180.1740.05
May 27, 20180.2170.06
Jun. 3, 20180.1850.07
Jun. 10, 20180.2100.09
Average0.1640.06

Sweetbitter Season 2 Ratings (2019)
Episode DateViewers (millions)18-49 rating
Jul. 14, 20190.1190.04
Jul. 14, 20190.0920.03
Jul. 21, 20190.0950.03
Jul. 28, 20190.0990.03
Aug. 4, 20190.0770.02
Aug. 11, 20190.1080.02
Aug. 18, 20190.0860.03
Aug. 18, 20190.0650.02
Average0.0930.03

Source: Nielsen Media Research

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