Saturday, May 9, 2020

Weekend Ratings: Saturday May 2 & Sunday May 3, 2020

CBS's '60 Minutes' led the 7pm hour notching a 0.77 adults 18-49 rating/5 share and 9.3 million viewers. The program also delivered a massive 16 share in people over 50 and average viewing age of 69.5. ABC was second on the hour with 'America's Funniest Home Videos' (0.71/5, 5.3 million), and NBC was third with 'Little Big Shots' (0.27/2, 2.5 million).

ABC took the 8pm crown with 'American Idol' (0.89/5, 6.4 million), which delivered the best broadcast numbers in both adults 18-34 (0.5/4) and all major women subdemos W18-34 (0.6/5), W18-49 (1.1/5), and W25-54 (1.6/6). CBS's primetime movie 'Raiders of the Lost Ark' (0.59/3, 5.2 million) was second on the hour, followed by FOX's 'The Simpsons' (0.49/3, 1.35 million) in third and NBC's 'The Wall' (0.47/3, 3 million) just narrowly in fourth. CW's 'Batwoman' (0.17/1, 643,000) finished in last place on the hour, though almost 1/3 of its audience was in the key demo (222,000). 

At 9pm was the season (?) finale of NBC's 'Zoey's Extraordinary Playlist' (0.43/2, 2 million) up against the second hour of 'Idol' and 'Raiders.' The show performed best in women 25-54 (0.7/3). On FOX, 'Bob's Burgers' (0.46/2, 1.17 million) was close behind in the demo, building upon its 'Duncanville' (0.35/2, 947,000) lead-in rather significantly. Finally, 'Supergirl,' on CW, was at a dismal 0.14/1 in the demo with 607,000 viewers. Among viewers 18-34, the show pulled a 0 share, down from its 'Batwoman' lead-in (1 share). 

'Family Guy' (0.54/3, 1.39 million) was alone in the 9:30pm half-hour and built on its 'Burgers' lead-in. Both shows saw more than half of their total audience in the key demo with 'Guy' averaging 700K and 'Burgers' at 598K. 

Closing out the night at the 10pm hour was ABC's 'The Rookie' (0.68/4, 5 million) which actually performed quite well, but was ABC's oldest skewing show of the night with an average viewing age of 63. Though 'Idol' was actually 1 share point higher in adults over 50 (9 share v. 8 share), it balanced out by also being 1 share point higher in adults 18-34 (4 share vs. 3 share). Finally, the finale of NBC's 'Good Girls' (0.41/2, 1.75 million) was fractional. On a positive note though, the show rose by more than 100% to a 0.84 rating and 3.1 million viewers when factoring in 3-day DVR play. To put that into comparison, its 'Zoey' lead-in only managed to rise 50% (to 0.64/2.8 million) in Live+3. 

On the cable side Saturday was quite honestly not much of anything. The '2020 Kids Choice Awards' aired without much fanfare, scoring just pulling in just under 1.3 million viewers (850K viewers on Nickelodeon, 253K on Nick Jr., 110K on TeenNick, and 65K on Nicktoons), with a combined 0.3 A18-49 rating. Looking at the demographics that matter to Nick; however, the program delivered a 2.0 rating in Kids 6-11 (249K) and a 1.7 in Kids 2-11 (340K). Factoring in 3 days of DVR viewing brought the show up to 2.4 million total viewers.

Over at A&E, 'Live PD' topped the day in adults 18-49 (0.48 rating), both men & women 18-49 (0.46, 0.49 respectively), people 25-54 (0.65); and tied Nickelodeon's 'Kids Choice' numbers in females 12-34 (0.22). It delivered a total of 1.85 million viewers. On Food Network, 'Pioneer Woman' found 1.2 million viewers (0.3 rating in W18-49), and 'Diners, Drive-ins, and Dives' was at 1.14 million (0.33/0.34 split in men/women 18-49). Oxygen's 'Cold Justice' had 719,000. 

Finally, the premiere of 'Frankie Drake Mysteries' on Ovation was minuscule at zero in the 18-49s and 134,000 viewers. 

On Sunday cable, things were a bit more lively. 

ESPN's powerhouse docu-series 'Last Dance' simply dominated the ratings for the whole day (beating everything on Broadcast too), pulling in a 2.37 adults 18-49 rating with 5.8 million viewers at 9pm (3.1m in the demo) and 2.13 with 5.2 million at 10pm (2.8m in the demo). That is, of course, the combined numbers of both ESPN and ESPN2, the split was: 2.03/4.86 million & 1.85/4.39 million for ESPN, and 0.34/928,000 & 0.28/823,000 for ESPN2. In men 18-49, it brought in a combined 3.18 rating at 9pm and 2.92 at 10pm; other demos were 2.19/2.04 in males 12-34, 1.84/1.63 in people 18-34, and 2.59/2.36 in people 25-54. 

The top markets were: Chicago (11.4 rating), Greensboro (5.7), Raleigh (5.5), Charlotte (4.7), and San Diego (4.5). 

Elsewhere, Adult Swim's 'Rick & Morty' returned to 1.55 million viewers with strong numbers in men 18-49 (1.07 rating) and males 12-34 (0.88). The show also scored bigger numbers in adults 18-34 (0.94) than adults 18-49 (0.87). 'Beef House,' which followed, was at 0.35/0.26 in the male demos with 509,000 viewers. 

Also returning Sunday was Hallmark's 'The Good Witch' which was strong at 1.9 million viewers and solid deliveries in women 18-49 (0.24) and people over 50 (1.44). 

The top result in female demos was decidedly '90 Day Fiance' over at TLC which notched a 1.57 W18-49 rating, a 1.03 F12-34 rating, and over 3.7 million viewers. 'Pillow Talk,' which followed, was at 0.9/0.56 in those demos with 2.57 million viewers. 

On premium cable, HBO's 'Westworld' (0.26/888,000) led the way, followed closely by 'Last Week Tonight' (0.25/947,000), and 'Insecure' (0.16/378,000) not too much further behind. Notably, while the former two were flush in people 50+ (0.48/0.52 ratings), 'Insecure' skewed much younger (0.15 in that demo), finding its best numbers in women 18-49 (0.19). 

Showtime saw the season premiere of 'Billions' (0.14/610,000) which had it's second-lowest viewership figure ever. Only the second episode of the second season (airdate: 2/26/17) hit a lower number (512,000). Following 'Billions,' was 'Penny Dreadful: City of Angels' which was invisible at 0.04/318,000. 

Over at Starz, 'Outlander' found 866,000 viewers (0.12 demo rating), and 'Vida' barely registered with 110,000 (0.02). 

Other programs of note include Discovery's 'Naked & Afraid' (0.26/1.18 million), Paramount' 'Bar Rescue' (0.22/641,000), Bravo's 'Married to Medicine: LA' (0.19/672,000), BBC America's 'Killing Eve' (0.11/380,000 + 0.10/438,000 on AMC), Oxygen's 'Snapped' (0.07/483,000), and Reelz's 'Breaking the Band' (0.02/184,000). 

Overall television viewing: 83.99 million people had their televisions on Sunday in primetime with 23.08 million of them in the key demo (17.82 rating).

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