Tuesday, August 21, 2018

Monday August 20, 2018 Nielsen Finals

Last night, the '2018 Video Music Awards' led all of cable and broadcast in both adults 18-49 and total viewers. The show aired primarily on MTV where it found a 1.08 key demo rating and 2.25 million viewers, but was also simulcast across all 10 Viacom networks where it found an additional 1.26 in the demo and 2.98 million viewers for a total of 2.34 in the demo and 5.234 million viewers. Though in almost every metric the program is down from last year, in the adults 18+ demo, it was down only one-tenth (to 1.88), and it had 141.6 million digital streams. Subdemo information was only available for the top three networks (MTV, VH1, Comedy Central), and summed together the program scored top numbers in women 18-49 (2.34 rating), females 12-34 (2.32), and adults 18-34 (1.85). MTV's lead-in show was at 0.72/0.77 in W18-49/F12-34 and VH1's lead-in 'Love & Hip Hop: Hollywood' was at 1.51/1.29 in those demos. Over at USA Network, three hours of 'WWE Entertainment' led cable in men 18-49 (1.34/1.43/1.4), males 12-34 (0.9/1.0/0.9), and adults 25-54 (1.23/1.27/1.19). Elsewhere, AMC's 'Better Call Saul' was solid at 0.47 in the demo (0.57 in M18-49) with 1.51 million viewers, but lead-out 'Lodge 49' dropped to 0.11 with 451,000 viewers. 


BROADCAST:
SHOWViewers
(millions)
HHA
18-49
A
18-34
A
25-54
Med.
Age
American Ninja Warrior (NBC)5.0052.9/61.0/40.4/31.5/556.6
Bachelor in Paradise (ABC)4.5973.1/61.3/61.0/61.5/555.4
Carpool Karaoke Paul McCartney (CBS)4.2822.8/50.6/30.3/20.9/361.3
Elementary (CBS)3.3382.3/50.4/20.2/10.6/263.7
Penn & Teller: Fool Us (CW)1.2880.8/10.3/10.2/10.4/156.6
Salvation (CBS)2.5341.7/30.3/10.1/10.5/262.0
So You Think You Can Dance (Fox)2.3931.6/30.5/20.3/20.7/256.9
The Proposal (ABC)2.2781.6/30.5/20.4/20.6/258.6
Whose Line Is It Anyway? (CW)1.0440.6/10.3/10.2/10.4/152.5

SUBDEMOS:
SHOWF
18-49
M
18-49
F
18-34
M
18-34
F
25-54
M
25-54
American Ninja Warrior (NBC)1.2/50.9/40.5/30.4/21.7/61.2/5
Bachelor in Paradise (ABC)1.7/70.8/41.4/80.7/52.1/70.9/3
Carpool Karaoke Paul McCartney (CBS)0.7/30.5/30.4/20.3/21.1/40.8/3
Elementary (CBS)0.4/20.3/10.2/10.2/10.8/30.5/2
Penn & Teller: Fool Us (CW)0.2/10.3/10.2/10.2/10.3/10.4/2
Salvation (CBS)0.3/10.3/10.1/10.1/10.6/20.5/2
So You Think You Can Dance (Fox)0.7/30.4/20.4/20.2/10.9/30.5/2
The Proposal (ABC)0.7/30.3/20.5/30.3/20.8/30.4/1
Whose Line Is It Anyway? (CW)0.3/10.3/10.2/10.2/20.4/10.4/2

CABLE FINALS:
SHOWCHANNEL18-49Viewers
(000)
WWE ENTERTAINMENT (9PM)USA NETWORK1.093,241
2018 VIDEO MUSIC AWARDSMTV1.082,250
WWE ENTERTAINMENT (10PM)USA NETWORK1.052,936
WWE ENTERTAINMENT (8PM)USA NETWORK1.043,110
LOVE & HIP HOP HLLYWD 5VH10.991,954
STREET OUTLAWSDISCOVERY CHANNEL0.601,704
2018 VMA PRESHOWMTV0.541,148
2018 MTV VIDEO MUSIC AWARDSVH10.541,091
REAL HOUSEWIVES OF OCBRAVO0.481,421
DIESEL BROTHERSDISCOVERY CHANNEL0.461,116
BETTER CALL SAULAMC0.431,508
LOVE IT OR LIST ITHGTV0.341,649
EVIL LIVES HEREID0.301,165
HOUSE HUNTERS FAMILYHGTV0.291,715
PAMELA SMART: MURDER MYSTID0.281,041
AMERICAN PICKERSHISTORY0.281,594
HOUSE HUNTERS INTLHGTV0.271,799
KIDS BAKING CHAMPFOOD NETWORK0.261,212
LITTLE LEAGUE WS: TEXAS/GEORGIAESPN20.241,269
CONANTBS NETWORK0.17358
SOUTHERN CHARM SAVANNAHBRAVO0.16573
2018 MTV VIDEO MUSIC AWARDSCOMEDY CENTRAL0.16332
ESCAPING POLYGAMYLIFETIME0.16577
LIVE PD:WOMEN ON PATROLLIFETIME0.15645
REALITY CUPCAKES (10PM)FOOD NETWORK0.15645
STORY, THEFOX NEWS CHANNEL0.151,944
LIVE PD:WOMEN ON PATROLLIFETIME0.15637
LITTLE LIFE ON THE PRAIRITLC0.14709
REALITY CUPCAKES (10:30PM)FOOD NETWORK0.14540
LITTLE LEAGUE WS: CANADA/MEXESPN20.14700
2018 MTV VIDEO MUSIC AWARDSBET0.13369
2018 MTV VIDEO MUSIC AWARDSPARAMOUNT0.13391
LITTLE LEAGUE WS: PANAMA/P. RICOESPN0.12682
LITTLE LEAGUE WS: RI/QLD, AUSESPN0.12466
LODGE 49AMC0.11451
2018 MTV VIDEO MUSIC AWARDSTV LAND0.09285
80S GREATEST (9PM)NAT GEO0.08284
80S GREATEST (9:30PM)NAT GEO0.08293
2018 MTV VIDEO MUSIC AWARDSMTV20.07169
2018 MTV VIDEO MUSIC AWARDSCMT0.07166
ATL HOMICIDETV ONE0.07223
DATELINE: SECRETS UNCOVEREDOXYGEN MEDIA0.07413
POOL KINGSDIY NETWORK0.07173
DEADLY POWEROXYGEN MEDIA0.06338
AMERICAN GREEDCNBC0.06227
SPONGEBOBNICKTOONS0.05237
2018 MTV VIDEO MUSIC AWARDSMTV CLASSIC0.05101
INCREDIBLE DR POL: MINI MNAT GEO WILD0.05354
AMERICA SAYSGSN0.04410
INSANE POOLSDIY NETWORK0.04187
CAROLINE & FRIENDSGSN0.04318
MECH-X4DISNEY XD0.01100
2018 MTV VIDEO MUSIC AWARDSLOGO0.0140
2018 MTV VIDEO MUSIC AWARDSBET HER0.0136

Source: Nielsen Media Research

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