Wednesday, December 6, 2017

Top U.S. Shows for African-Americans: 10/23 - 10/29/2017

With no 'Empire' airing this week, the highest-rated airing among African-Americans (AA) belonged to NBC's 'Sunday Night Football' which averaged approximately 2.634 million AA viewers on Oct. 29th, accounting for 19% of its 13.862 million viewership total. 

CBS & NFL Network's 'Thursday Night Football' averaged 1.953 million AA viewers on Oct. 26th, accounting for 17.3% of its 11.363 million viewers. In other sports news, FOX's coverage of game 5 of the World Series had 1.584 million AA viewers, which was only about 8.3% of its total viewers (18.94M). 

On the scripted side, 'Scandal' had about 1.416 million AA viewers for its Oct. 26th broadcast, and 'How to Get Away with Murder' had about 1.204 million AA viewers for its episode on that same day. The figure for 'Scandal' represents 29% of its total viewership (4.875M), and the figure for 'Murder' represents 33.8% of its total (3.562M).

Source: Nielsen Media Research

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