Thursday, July 20, 2017

Top 50 Shows for African Americans for the Week Ending April 30, 2017

On the broadcast side, FOX's 'Empire' led the week with 4,376,000 total African-American (AA) viewers for its episode. This figure represents 69% of the show's total audience for that day (6,313,000). 'Scandal' brought in 1,606,000 AA viewers for its April 27th broadcast, representing 31% of its total viewership (5,193,000). NBC's 'Shots Fired' did 1,705,000 AA viewers, a solid 51% of its 3,326,000 viewers for that day. Other broadcast shows of note include: 'Grey's Anatomy' which did 1,101,000 AA viewers (16%), 'The Catch' which had 796,000 AA viewers (27%), 'Rosewood' which did 986,000 for its season finale (33%), and 'Black-ish' which had 798,000 (19%). 

On cable, VH1's 'Love and Hip Hop: Atlanta' notched 2,450,000 African-American viewers for its April 24th episode, good for 84% of its total audience (2,920,000). 'Basketball Wives' was at a slightly higher 87% with 1,798,000 AA viewers out of a 2,065,000 total. On OWN, 'If Loving You is Wrong' had 1,722,000 AA viewers, a massive 90% of its 1,921,000 total. Also on OWN, was 'Greenleaf', which notched 712,000 AA viewers out of 1,351,000 - a much lower 53%. Finally, 'Iyanla, Fix My Life' had 656,000 AA viewers out of its total 761,000 audience - 86%.

Top 25 Broadcast TV Shows in Black Households
Rank
Program
Network
% AA
Homes
% AAs
P2+
AA
Viewers
(000)
1
EMPIRE
FOX
21.4
10.9
4,376
2
SCANDAL
ABC
8.9
4.0
1,606
3
SHOTS FIRED
FOX
8.9
4.2
1,705
4
LITTLE BIG SHOTS
NBC
6.5
3.2
1,291
5
GREY'S ANATOMY
ABC
6.0
2.7
1,101
6
DANCING WITH THE STARS
ABC
5.9
2.9
1,161
7
ROSEWOOD
FOX
5.2
2.4
986
8
CHICAGO JUSTICE
NBC
5.0
2.3
940
9
VOICE-TUE
NBC
4.8
2.4
962
10
BLUE BLOODS
CBS
4.7
2.2
903
11
THE BIG BANG THEORY
CBS
4.7
2.3
934
12
THE CATCH
ABC
4.4
2.0
796
13
AMER FUNN HOME VIDEOS
ABC
4.4
2.2
868
14
CHICAGO FIRE
NBC
4.3
2.0
797
15
VOICE
NBC
4.2
2.1
844
16
CHICAGO PD
NBC
4.2
2.0
813
17
HAWAII FIVE-0
CBS
4.2
2.0
817
18
60 MINUTES
CBS
4.1
1.9
779
19
BLACK-ISH
ABC
4.1
2.0
798
20
NCIS: LOS ANGELES
CBS
3.9
1.9
759
21
BLACK-ISH SP-4/26
ABC
3.9
1.9
759
22
LITTLE BIG SHOTS-ENCORE
NBC
3.8
1.8
728
23
BULL-ENC
CBS
3.8
1.8
720
24
SURVIVOR
CBS
3.7
1.8
724
25
NCIS-ENC
CBS
3.6
1.6
662

Top 25 Cable TV Shows in Black Households
Rank
Program
Network
% AA
Homes
% AAs
P2+
AA
Viewers
(000)
1
LOVE & HIP HOP ATLANTA 6
VH1
12.0
18.9
2,450
2
BASKETBALL WIVES 6
VH1
9.0
13.7
1,798
3
REAL HOUSEWIVES ATLANTA
BRAVO
8.9
14.4
1,727
4
NBA PLAYOFFS- ROUND 
TNT
8.9
15.6
1,908
5
IF LOVING YOU IS WRONG
OWN
8.8
13.6
1,722
6
NBA PLAYOFFS- ROUND 
TNT
8.7
13.5
1,787
7
NBA PLAYOFFS- ROUND 
TNT
8.6
13.6
1,783
8
T.I. AND TINY 6
VH1
7.7
11.8
1,490
9
NBA PLAYOFFS- ROUND 
TNT
7.3
13.3
1,471
10
NBA PLAYOFFS- ROUND 
TNT
6.7
10.4
1,359
11
GREENLEAF
OWN
6.5
10.1
1,268
12
NBA PLAYOFFS- ROUND 
TNT
6.4
10.5
1,286
13
REAL HOUSEWIVES POTOMAC
BRAVO
6.2
9.5
1,215
14
NFL DRAFT               
ESPN
5.9
9.6
1,296
15
NBA PLAYOFFS-1ST RD     
ESPN
5.8
10.4
1,235
16
LOVE & HIP HOP ATLANTA 6
VH1
5.5
8.7
1,073
17
BLACK INK CREW 5
VH1
5.1
8.4
1,113
18
NBA PLAYOFFS-1ST RD     
ESPN
4.6
8.0
951
19
NBA PLAYOFFS- ROUND 
TNT
4.3
7.4
862
20
NBA PLAYOFFS- ROUND 
TNT
4.3
7.9
831
21
REAL HOUSEWIVES ATLANTA
BRAVO
3.9
6.2
764
22
BRAXTON FAMILY VALUES
WETV
3.9
6.0
717
23
NBA PLAYOFFS PRE-GAME
TNT
3.6
6.2
685
24
GREENLEAF
OWN
3.6
5.5
712
25
IYANLA, FIX MY LIFE
OWN
3.5
6.2
656

Source: Target Market News & Nielsen Media Research

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