NOTE: I only received the data for the top 10 shows based on African-American household rating. I did not get any Hispanic data.
FOX's ROSEWOOD led the week in percentage of black viewers, with almost 43% of its audience in that demographic (1.5 million). ABC's HOW TO GET AWAY WITH MURDER led in total black viewers with 1.64 million, accounting for about 36% of its total audience. The brand new series THE FAMILY which aired in place of SCANDAL, pulled in 1.36 million African-American viewers (24%), and the long running GREY'S ANATOMY had 1.37m, or about 18% of its viewing audience. Finally, CBS's NCIS had over 1.28 million African-American viewers, but because of its huge overall audience size, it only equated to about 8%.
Table is organized based on African-American Household rating.
Program Title | Channel | AA Viewers 2+ (millions) | % of Total Viewers |
---|---|---|---|
How to Get Away with Murder | ABC | 1.638 | 36.2 |
Rosewood | FOX | 1.503 | 42.7 |
The Family (3/3) | ABC | 1.358 | 23.8 |
Grey's Anatomy | ABC | 1.372 | 17.9 |
NCIS | CBS | 1.284 | 8.3 |
Criminal Minds | CBS | 1.166 | 12.5 |
American Idol (Thursday) | FOX | 1.263 | 14.5 |
The Voice | NBC | 1.101 | 9.0 |
NCIS: New Orleans | CBS | 1.131 | 9.6 |
Law & Order: SVU | NBC | 1.059 | 15.4 |
Table is organized based on Hispanic Household rating.
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