Sunday, November 22, 2015

African-American and Hispanic Nielsen Ratings: Week Ending October 25, 2015

Select Ratings from Original telecasts for week ending October 25, 2015:

Introducing Race Data! Although it will not be published frequently, whenever I can get a hold of some data based on race, I will publish it here. The table is organized based on African-American household rating, and both Cable and Broadcast shows are mixed together. In the table you can find the total number of African-American viewers for various shows during the week of October 19-25, 2015.

On FOX, EMPIRE led the week in African-American viewing, with 8.66 million AA viewers, which represented about 71% of its total 12.28 million viewers. ROSEWOOD, on the same network was a bit more modest, with only 2.99m AA viewers, although this did represent 57% of its total viewers. On ABC, every SHONDALAND show made the list with SCANDAL leading (2.90m / 29%), followed by HOW TO GET AWAY WITH MURDER (2.52m / 36%), and finally GREY'S ANATOMY (1.46m / 16%).  On BET, two episodes of BEING MARY JANE registered at 2.05m AA viewers (92%), and 1.94m viewers (88%). OWN had several notables on the list: IF LOVING YOU IS WRONG scored with 1.84m AA viewers, LEGENDS: LIVE AT THE APOLLO had 742,000, and IYANLA, FIX MY LIFE 607,000. Other notables on the list were WALKING DEAD (1.38m / 11%), THE VOICE (909,000 / 8%), and THE SIMPSONS (1.48m / 22%).

Table is organized based on African-American Household rating.
Program TitleChannelAA Viewers 2+
(millions)
EmpireFOX8.662
ScandalABC2.896
RosewoodFOX2.987
How to Get Away with MurderABC2.521
Love & Hip Hop: HollywoodVH12.309
Black Ink CrewVH12.260
Being Mary JaneBET2.049
Being Mary JaneBET1.938
If Loving You is WrongOWN1.844
Grey's AnatomyABC1.456
NCISCBS1.384
Dancing With the StarsABC1.398
NCIS: New OrleansCBS1.221
The SimpsonsFOX1.478
The Walking DeadAMC1.375
Blue BloodsCBS1.006
NCIS: Los AngelesCBS1.103
Chicago PDNBC0.981
Hawaii Five-0CBS0.896
Chicago FireNBC0.931
The VoiceNBC0.909
Madam SecretaryCBS0.890
Gotham FOX1.028
WWE EntertainmentUSA0.727
Legends: Live at the ApolloOWN0.742
Iyanla, Fix My LifeOWN0.607
Thursday Night FootballNFL Network0.546
LA HairWeTV0.589
BET Movie of the WeekBET0.666
Talking DeadAMC0.613
BET Original MovieBET0.554
Twitches TooDisney0.630
Source: Nielsen Media Research 
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