Below are the weekly streaming/video-on-demand (SVOD) ratings for the week ending May 29, 2022. The chart below includes the top 10 original programs, top 10 movies, and top 10 acquired programs from Netflix, Disney+, Hulu, Amazon Prime Video, and Apple TV+ measured on total minutes of watch-time. The data represents only viewing within the U.S. and comes from Nielsen Media Research.
With that, the season 4 drop of Netflix's 'Stranger Things' dominated the streaming ratings with 5.14 billion minutes of watch-time during the week. This was the highest weekly total for any streaming program since the w/e Apr. 5, 2020 when 'Ozark' pulled 5.2 billion. For historical comparison, its third season dropped in July 2019, before Nielsen switched to measuring SVOD ratings based on total watch-time and instead projected out total viewership. But as a special report for this new season Nielsen projected that 5.794 million U.S. viewers watched the first episode of the fourth season on its first day of release, down from the 8.860 million that were projected to have watched the first episode of the third season on its first day of release (July 4, 2019). Additionally, the fourth season logged 12.718 million U.S. viewers in its first 3 days of release, down from the first 3 days of season 2 (15.8 million). For season 3, the show logged 19.166 million viewers in its first 4 days, but it's hard to make a comparison with that since we don't have the 3 day total.
The week's other big premiere was Disney+'s 'Obi-Wan Kenobi' which logged 1.03 billion minutes of watch-time in its first 3 days of availability. This was the highest-total for a Disney+ program since 'Turning Red' in the w/e Mar. 20, 2022 (1.68 billion), and the highest-total for a Disney+ original series since 'Loki' pulled 1.08 billion in the w/e Jul. 11, 2021. I will reiterate though that it is hard to make comparisons because 'Obi-Wan Kenobi' had only 1 episode available and for less than a full week while 'Loki' had six episodes available and 'Stranger Things' had 32. Measuring viewership based on total watch-time inherently benefits shows with longer runtimes and more episodes. That aside, Disney+'s 'Chip 'n Dale: Rescue Rangers' took the lead among movies in its second full week of availability while Netflix's 'Cocomelon' again led acquired programming.
|Week Ending May 29, 2022|
|THE LINCOLN LAWYER||NETFLIX||1,239|
|WRONG SIDE OF THE TRACKS||NETFLIX||432|
|MY NEXT GUEST||NETFLIX||352|
|GRACE AND FRANKIE||NETFLIX||312|
|WHO KILLED SARA||NETFLIX||308|
|CHIP 'N DALE: RESCUE RANGERS||DISNEY+||481|
|A PERFECT PAIRING||NETFLIX||307|
|BOSS BABY: BACK IN CRIB||NETFLIX||285|
|BEN IS BACK||NETFLIX||175|
|SONIC THE HEDGEHOG||NETFLIX||162|
Source: Nielsen Media Research
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