Below are the weekly streaming/video-on-demand (SVOD) ratings for the week ending March 27, 2022. The chart below includes the top 10 original programs, top 10 movies, and top 10 acquired programs from Netflix, Disney+, Hulu, Amazon Prime Video, and Apple TV+ measured on total minutes of watch-time. The data represents only viewing within the U.S. and comes from Nielsen Media Research.
The second season launch of Netflix's 'Bridgerton' propelled it to the top of the weekly streaming chart with nearly 2.55 billion minutes of watch-time. This was the most that a streaming program has been viewed in a single week since 'Inventing Anna' logged 3.28 billion in the week ending Feb. 20, 2022. This, despite second-season viewing of 'Bridgerton' only counting for the last 3 days of the tracking week while that 'Anna' total was from its first full week. Versus the first season, this total was on par with what 'Bridgerton' had in its first full week of availability (2.65 billion in the week ending Jan. 3, 2021), and more than double what it had in its first 3 days (1.2 billion in the week ending Dec. 27, 2020).
Elsewhere on the chart, Netflix's 'Is It Cake?' jumped to #2 among originals, 'The Last Kingdom' dipped to #3, and 'Human Resources' managed to hit #9 in its first full week after missing the chart last week. On the movie-front, Disney+'s 'Turning Red' (977 million) had a short-lived reign of only 2 weeks, falling to #2 this week behind Netflix's 'The Adam Project' (1.2 billion) which has shown impressive stability thus far. By comparison, Disney+'s 'Encanto' ruled at #1 for 10 consecutive weeks, 9 of which logged over 1 billion minutes. Finally, 'NCIS' and 'Cocomelon' remained 1-2 among acquired programming.
|Week Ending March 27, 2022|
|IS IT CAKE?||NETFLIX||1,185|
|THE LAST KINGDOM||NETFLIX||976|
|PIECES OF HER||NETFLIX||365|
|THE MARVELOUS MRS. MAISEL||AMAZON||285|
|LOVE IS BLIND||NETFLIX||248|
|THE ADAM PROJECT||NETFLIX||1,199|
|RESCUED BY RUBY||NETFLIX||311|
|A WALK AMONG THE TOMBSTONES||NETFLIX||289|
|CHEAPER BY THE DOZEN||DISNEY+||278|
|CALL THE MIDWIFE||NETFLIX||415|
Source: Nielsen Media Research