Friday, April 22, 2022

Top Streaming (SVOD) Ratings: Week Ending March 27, 2022

Below are the weekly streaming/video-on-demand (SVOD) ratings for the week ending March 27, 2022. The chart below includes the top 10 original programs, top 10 movies, and top 10 acquired programs from Netflix, Disney+, Hulu, Amazon Prime Video, and Apple TV+ measured on total minutes of watch-time. The data represents only viewing within the U.S. and comes from Nielsen Media Research.

The second season launch of Netflix's 'Bridgerton' propelled it to the top of the weekly streaming chart with nearly 2.55 billion minutes of watch-time. This was the most that a streaming program has been viewed in a single week since 'Inventing Anna' logged 3.28 billion in the week ending Feb. 20, 2022. This, despite second-season viewing of 'Bridgerton' only counting for the last 3 days of the tracking week while that 'Anna' total was from its first full week. Versus the first season, this total was on par with what 'Bridgerton' had in its first full week of availability (2.65 billion in the week ending Jan. 3, 2021), and more than double what it had in its first 3 days (1.2 billion in the week ending Dec. 27, 2020).

Elsewhere on the chart, Netflix's 'Is It Cake?' jumped to #2 among originals, 'The Last Kingdom' dipped to #3, and 'Human Resources' managed to hit #9 in its first full week after missing the chart last week. On the movie-front, Disney+'s 'Turning Red' (977 million) had a short-lived reign of only 2 weeks, falling to #2 this week behind Netflix's 'The Adam Project' (1.2 billion) which has shown impressive stability thus far. By comparison, Disney+'s 'Encanto' ruled at #1 for 10 consecutive weeks, 9 of which logged over 1 billion minutes. Finally, 'NCIS' and 'Cocomelon' remained 1-2 among acquired programming.

Week Ending March 27, 2022
ShowPlatformMinutes
(Millions)
ORIGINALS
BRIDGERTONNETFLIX2,547
IS IT CAKE?NETFLIX1,185
THE LAST KINGDOMNETFLIX976
INVENTING ANNANETFLIX558
BAD VEGANNETFLIX429
PIECES OF HERNETFLIX365
OZARKNETFLIX312
THE MARVELOUS MRS. MAISELAMAZON285
HUMAN RESOURCESNETFLIX270
LOVE IS BLINDNETFLIX248
MOVIE
THE ADAM PROJECTNETFLIX1,199
TURNING REDDISNEY+977
ENCANTODISNEY+719
RESCUED BY RUBYNETFLIX311
BLACK CRABNETFLIX310
A WALK AMONG THE TOMBSTONESNETFLIX289
CHEAPER BY THE DOZENDISNEY+278
DEEP WATERHULU229
WINDFALLNETFLIX199
MOANADISNEY+185
ACQUIRED
NCISNETFLIX752
COCOMELONNETFLIX645
CRIMINAL MINDSNETFLIX635
GOOD GIRLSNETFLIX554
CALL THE MIDWIFENETFLIX415
GREY'S ANATOMYNETFLIX414
SEINFELDNETFLIX377
GILMORE GIRLSNETFLIX349
SUPERNATURALNETFLIX343
BLUEYDISNEY+316

Source: Nielsen Media Research

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